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SEO Content Specialist

News Corp Australia
Full-time
On-site
Australia
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Content Specialist

πŸ”Ή Company: News Corp Australia

πŸ”Ή Location: NSW - SHS 2 Holt Street Surry Hills, Australia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Free News & Lifestyle

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and delivering off-platform search strategies
  • Optimizing news articles, videos, and evergreen content for organic search
  • Collaborating with editorial teams to grow audience engagement
  • Staying updated with SEO industry trends and AI developments

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication to work effectively with editorial teams.

πŸ“‹ Key Responsibilities

βœ… Produce and optimize news content for search engines and AI search

βœ… Develop and deliver SEO strategies to grow highly engaged audiences

βœ… Conduct keyword research and competitor analysis to provide content recommendations

βœ… Collaborate with editorial and product teams to optimize content for relevant search and off-platform channels

βœ… Monitor traffic and KPIs, delivering actionable, data-backed insights to teams

βœ… Train journalists, producers, and editors in SEO best practices

βœ… Stay on top of SEO industry trends and proactively prepare for algorithm changes

βœ… Collaborate with Search / Social / Marketing / Commercial teams to identify areas for SEO traffic growth

ASSUMPTION: This role involves a mix of strategic planning, hands-on content optimization, and team training, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: Proven track record of writing SEO content and delivering search strategies designed to grow organic audiences

Required Skills:

  • Proficient in using SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
  • Strong understanding of SEO best practices and editorial processes
  • Excellent communication and collaboration skills
  • Genuine interest in current affairs and trending topics
  • Experience in optimizing different types of content for SEO

Preferred Skills:

  • Previous experience in digital newsrooms
  • Familiarity with generative search and emerging platforms

ASSUMPTION: Candidates should have a solid foundation in SEO and a willingness to learn and adapt in a fast-paced news environment.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for SEO specialists in Australia, the estimated salary range is AUD 70,000 - 90,000 per annum.

Benefits:

  • Access to publications and products from across the News Corp family
  • Health & wellbeing support and facilities
  • Time off (Parental leave, Birthday leave, Volunteer leave, Career break, and Compassionate leave)
  • Helping you grow (Development opportunities and recognition)
  • Financial wellbeing support
  • Perks & discounts
  • Giving back (Make a difference to our communities)
  • Workplace Inclusion and facilities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media Production

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

  • Proudly Australia’s most impactful media group
  • Informs, advocates, and inspires all Australians for a better Australia
  • Over 150 brands across news, sport, and lifestyle, trusted by over 18 million Australians monthly

Company Specialties:

  • Journalism
  • Media
  • Advertising
  • Cross-platform content
  • Publishing
  • Entertainment
  • Sales
  • Content creation
  • News and current affairs
  • Travel

Company Website: www.newscorpaustralia.com

ASSUMPTION: News Corp Australia is a large, established media organization with a diverse range of brands and a significant market presence.

πŸ“Š Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Head of SEO & Emerging Platforms

Work Arrangement: On-site, full-time position

Growth Opportunities:

  • Potential career progression into senior SEO roles or management positions
  • Chance to work on high-impact projects and tentpole news events
  • Opportunities to develop skills in emerging platforms and generative search

ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic media industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative newsroom environment

Office Location(s): 2 Holt St, Surry Hills, Sydney, NSW 2010, AU

Geographic Context:

  • Surry Hills is a vibrant, inner-city suburb of Sydney
  • Close to public transportation, shops, and cafes
  • Offers a mix of urban and suburban living

Work Schedule: Standard office hours with flexibility for breaking news coverage

ASSUMPTION: The Surry Hills office provides a central location with easy access to amenities and public transport.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Head of SEO & Emerging Platforms

Key Assessment Areas:

  • SEO knowledge and skills
  • Content creation and optimization abilities
  • Communication and collaboration skills
  • Understanding of current affairs and trending topics
  • Alignment with News Corp Australia's values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant SEO experience and skills
  • Provide specific examples of SEO strategies you've implemented and their outcomes
  • Demonstrate your understanding of News Corp Australia's brands and audience

ATS Keywords: SEO, content optimization, keyword research, SEO strategy, organic search, AI search, editorial best practices, news content, audience growth, engagement strategies

ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, communication abilities, and cultural fit within the newsroom environment.

πŸ› οΈ Tools & Technologies

  • SEO tools (SEMrush, Ahrefs, Screaming Frog)
  • Content Management Systems (CMS)
  • Google Analytics
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in various SEO tools and content management systems, as well as familiarity with data analysis and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Make a difference
  • Be principled
  • Get it done
  • Push boundaries
  • Work as a team

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic newsroom environment
  • Focus on delivering quality results
  • Openness to learning and adapting

Self-Assessment Questions:

  • How do you align with News Corp Australia's values, particularly 'Make a difference' and 'Be principled'?
  • How comfortable are you working in a fast-paced, collaborative newsroom environment?
  • How do you approach learning and adapting to new tools and platforms in the SEO landscape?

ASSUMPTION: Candidates should demonstrate strong alignment with News Corp Australia's values and a willingness to thrive in a dynamic, team-oriented newsroom environment.

⚠️ Potential Challenges

  • Keeping up with the fast-paced news cycle and breaking news events
  • Balancing technical SEO work with collaborative newsroom interactions
  • Adapting to algorithm changes and industry trends in SEO
  • Working effectively with diverse teams and stakeholders

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively under pressure.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional SEO roles, this position requires a strong understanding of news content and editorial processes
  • Working in the media industry offers unique opportunities to impact a wide audience and influence public discourse
  • Career progression may involve moving into senior SEO roles or management positions within the organization

ASSUMPTION: This role offers a unique blend of SEO expertise and newsroom experience, with opportunities for professional growth and development.

πŸ“ Sample Projects

  • Optimizing a high-traffic news article series for a major event or tentpole news story
  • Developing an SEO strategy to grow audience engagement for a newly launched lifestyle vertical
  • Collaborating with the editorial team to optimize a long-form investigative feature for organic search and AI search platforms

ASSUMPTION: These sample projects demonstrate the range of SEO content optimization and strategy development required for this role.

❓ Key Questions to Ask During Interview

  • How does this role support the overall audience growth and engagement strategy for news.com.au?
  • What are the key priorities for the first 90 days in this role?
  • How does the SEO team collaborate with other departments, such as editorial, marketing, and commercial teams?
  • What opportunities are there for professional development and growth within the SEO team and News Corp Australia?
  • How does the company support work-life balance for employees in this role?

ASSUMPTION: These questions help candidates better understand the role's context, expectations, and opportunities for growth within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through www.newscorpaustralia.com/careers
  • Tailor your resume and cover letter to highlight relevant SEO experience and skills
  • Provide specific examples of SEO strategies you've implemented and their outcomes
  • Prepare for interview questions related to SEO knowledge, newsroom experience, and cultural fit
  • Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.