📌 Core Information
🔹 Job Title: SEO Content Specialist
🔹 Company: News Corp Australia
🔹 Location: NSW - SHS 2 Holt Street Surry Hills, Australia
🔹 Job Type: Full-Time
🔹 Category: Free News & Lifestyle
🔹 Date Posted: 2025-07-04
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering off-platform search strategies
- Optimizing news articles, videos, and evergreen content for organic search
- Collaborating with editorial teams to grow audience engagement
- Staying updated with SEO industry trends and AI developments
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication to work effectively with editorial teams.
📋 Key Responsibilities
✅ Produce and optimize news content for search engines and AI search
✅ Develop and deliver SEO strategies to grow highly engaged audiences
✅ Conduct keyword research and competitor analysis to provide content recommendations
✅ Collaborate with editorial and product teams to optimize content for relevant search and off-platform channels
✅ Monitor traffic and KPIs, delivering actionable, data-backed insights to teams
✅ Train journalists, producers, and editors in SEO best practices
✅ Stay on top of SEO industry trends and proactively prepare for algorithm changes
✅ Collaborate with Search / Social / Marketing / Commercial teams to identify areas for SEO traffic growth
ASSUMPTION: This role involves a mix of strategic planning, hands-on content optimization, and team training, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: Proven track record of writing SEO content and delivering search strategies designed to grow organic audiences
Required Skills:
- Proficient in using SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Strong understanding of SEO best practices and editorial processes
- Excellent communication and collaboration skills
- Genuine interest in current affairs and trending topics
- Experience in optimizing different types of content for SEO
Preferred Skills:
- Previous experience in digital newsrooms
- Familiarity with generative search and emerging platforms
ASSUMPTION: Candidates should have a solid foundation in SEO and a willingness to learn and adapt in a fast-paced news environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO specialists in Australia, the estimated salary range is AUD 70,000 - 90,000 per annum.
Benefits:
- Access to publications and products from across the News Corp family
- Health & wellbeing support and facilities
- Time off (Parental leave, Birthday leave, Volunteer leave, Career break, and Compassionate leave)
- Helping you grow (Development opportunities and recognition)
- Financial wellbeing support
- Perks & discounts
- Giving back (Make a difference to our communities)
- Workplace Inclusion and facilities
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:00 PM)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Proudly Australia’s most impactful media group
- Informs, advocates, and inspires all Australians for a better Australia
- Over 150 brands across news, sport, and lifestyle, trusted by over 18 million Australians monthly
Company Specialties:
- Journalism
- Media
- Advertising
- Cross-platform content
- Publishing
- Entertainment
- Sales
- Content creation
- News and current affairs
- Travel
Company Website: www.newscorpaustralia.com
ASSUMPTION: News Corp Australia is a large, established media organization with a diverse range of brands and a significant market presence.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Head of SEO & Emerging Platforms
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential career progression into senior SEO roles or management positions
- Chance to work on high-impact projects and tentpole news events
- Opportunities to develop skills in emerging platforms and generative search
ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic media industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative newsroom environment
Office Location(s): 2 Holt St, Surry Hills, Sydney, NSW 2010, AU
Geographic Context:
- Surry Hills is a vibrant, inner-city suburb of Sydney
- Close to public transportation, shops, and cafes
- Offers a mix of urban and suburban living
Work Schedule: Standard office hours with flexibility for breaking news coverage
ASSUMPTION: The Surry Hills office provides a central location with easy access to amenities and public transport.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of SEO & Emerging Platforms
Key Assessment Areas:
- SEO knowledge and skills
- Content creation and optimization abilities
- Communication and collaboration skills
- Understanding of current affairs and trending topics
- Alignment with News Corp Australia's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Provide specific examples of SEO strategies you've implemented and their outcomes
- Demonstrate your understanding of News Corp Australia's brands and audience
ATS Keywords: SEO, content optimization, keyword research, SEO strategy, organic search, AI search, editorial best practices, news content, audience growth, engagement strategies
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, communication abilities, and cultural fit within the newsroom environment.
🛠️ Tools & Technologies
- SEO tools (SEMrush, Ahrefs, Screaming Frog)
- Content Management Systems (CMS)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in various SEO tools and content management systems, as well as familiarity with data analysis and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Make a difference
- Be principled
- Get it done
- Push boundaries
- Work as a team
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic newsroom environment
- Focus on delivering quality results
- Openness to learning and adapting
Self-Assessment Questions:
- How do you align with News Corp Australia's values, particularly 'Make a difference' and 'Be principled'?
- How comfortable are you working in a fast-paced, collaborative newsroom environment?
- How do you approach learning and adapting to new tools and platforms in the SEO landscape?
ASSUMPTION: Candidates should demonstrate strong alignment with News Corp Australia's values and a willingness to thrive in a dynamic, team-oriented newsroom environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced news cycle and breaking news events
- Balancing technical SEO work with collaborative newsroom interactions
- Adapting to algorithm changes and industry trends in SEO
- Working effectively with diverse teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong understanding of news content and editorial processes
- Working in the media industry offers unique opportunities to impact a wide audience and influence public discourse
- Career progression may involve moving into senior SEO roles or management positions within the organization
ASSUMPTION: This role offers a unique blend of SEO expertise and newsroom experience, with opportunities for professional growth and development.
📝 Sample Projects
- Optimizing a high-traffic news article series for a major event or tentpole news story
- Developing an SEO strategy to grow audience engagement for a newly launched lifestyle vertical
- Collaborating with the editorial team to optimize a long-form investigative feature for organic search and AI search platforms
ASSUMPTION: These sample projects demonstrate the range of SEO content optimization and strategy development required for this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall audience growth and engagement strategy for news.com.au?
- What are the key priorities for the first 90 days in this role?
- How does the SEO team collaborate with other departments, such as editorial, marketing, and commercial teams?
- What opportunities are there for professional development and growth within the SEO team and News Corp Australia?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These questions help candidates better understand the role's context, expectations, and opportunities for growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.newscorpaustralia.com/careers
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Provide specific examples of SEO strategies you've implemented and their outcomes
- Prepare for interview questions related to SEO knowledge, newsroom experience, and cultural fit
- Follow up with the HR team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
