📌 Core Information
🔹 Job Title: SEO Content Specialist
🔹 Company: Betway Group
🔹 Location: London - Red, United Kingdom
🔹 Job Type: Full-Time, On-Site
🔹 Category: Gambling Facilities and Casinos
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Supporting high-quality, optimized written content across various platforms
- Conducting SEO research to identify relevant keywords and topics
- Planning and producing editorial content, including betting articles and guides
- Collaborating with internal teams to enhance organic visibility and search engine rankings
- Staying up-to-date with industry trends and algorithm changes
ASSUMPTION: This role requires a strong understanding of sports betting and digital marketing, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Conduct SEO research to identify relevant keywords, article topics, and opportunities to drive organic traffic
✅ Plan and produce editorial content, including betting articles, informational guides, interviews, and other series that support business goals
✅ Work with social media teams to ensure written content is delivered effectively across Betway's social channels and in-app content platforms
✅ Edit and publish content from brand ambassadors and external contributors, ensuring consistent formatting and tone of voice
✅ Collaborate with country teams, the wider SEO team, and external agencies to ensure best practices are followed on foreign-language blogs
✅ Communicate with internal stakeholders to ensure all editorial content works alongside the targets of the wider business
✅ Help compile monthly reports and quarterly business reviews containing KPIs across all internal content
✅ Monitor industry trends and developments to generate fresh and relevant content ideas
✅ Stay up-to-date with Google algorithm changes and adapt content strategies accordingly
✅ Promote SEO awareness and best practices across the business
✅ Consult with internal stakeholders and build effective working relationships
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field
Experience: Proven track record in sports journalism and digital content production (2-5 years)
Required Skills:
- Excellent planning and organizational skills
- Great communication and outstanding writing ability
- Strong attention to detail and copy editing experience
- Proven SEO expertise and knowledge of SEO tools
- Experience with content management systems (such as WordPress)
- Encyclopedic knowledge of sport and interest in betting
Preferred Skills:
- Understanding of Google Analytics and Search Console
- In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends
- Previous experience in the online gaming or casino industry
- Familiarity with gambling regulations and compliance requirements in various jurisdictions
ASSUMPTION: Candidates with experience in the online gaming or casino industry and familiarity with gambling regulations will have an advantage.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Based on experience and industry standards)
Benefits:
- Life Assurance
- Income Protection
- Cycle to Work
- Retail Discounts
Working Hours: Full-time, Monday to Friday (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO Content Specialist role in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group operates in the online gambling industry, offering sports betting, casino, and esports betting services.
Company Size: Betway Group has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: Betway Group was founded in 2006 and is a member of Super Group, listed on the New York Stock Exchange (ticker: SGHC).
Company Description:
- Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting.
- The company develops and utilizes the latest technologies to remain at the forefront of the online gaming industry.
- Betway Group provides a fair, safe, and responsible gaming environment.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation and technology makes it an attractive employer for candidates interested in the online gaming industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in sports journalism and digital content production.
Reporting Structure: The SEO Content Specialist will report directly to the SEO Manager and collaborate with various internal teams, such as Brand, Sponsorship, CRM, and Compliance.
Work Arrangement: This role is on-site, with the primary office location in London - Red, United Kingdom.
Growth Opportunities:
- Progression to Senior SEO Content Specialist or Team Lead roles
- Expansion into other areas of the business, such as marketing or product management
- International relocation opportunities, as Betway Group has offices in multiple countries
ASSUMPTION: Candidates should be prepared to work in a dynamic and fast-paced environment, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Betway Group's London office is a modern, collaborative workspace with a focus on employee well-being.
Office Location(s): London - Red, United Kingdom
Geographic Context:
- London is a major global city with a vibrant sports and cultural scene.
- The office is located in a convenient area with easy access to public transportation.
- The United Kingdom has a temperate maritime climate, with mild winters and cool summers.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be able to commute to the London office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the SEO team and relevant stakeholders
- Background check and reference verification
Key Assessment Areas:
- SEO and content creation skills
- Knowledge of sports betting and industry trends
- Communication and interpersonal skills
- Problem-solving and analytical abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide examples of your previous content creation work, with a focus on SEO-driven pieces
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: SEO, content creation, sports journalism, digital marketing, betting, gambling, online gaming, keyword research, editorial planning, copy editing
ASSUMPTION: Betway Group uses Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords will improve the visibility of your application.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- SEO tools (e.g., SEMrush, Ahrefs)
- Google Analytics and Search Console
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the sports betting industry?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Betway Group's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and resilience
- Collaborating with multiple internal teams may present communication and coordination challenges
- Keeping up with industry trends and algorithm changes may require continuous learning and development
- On-site work arrangement may require commuting and adjusting to an office environment
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role differs from related positions, such as Content Writer or Digital Marketing Specialist, in its focus on SEO-driven content creation specifically for the sports betting industry.
- Betway Group's size and global presence provide unique opportunities for growth and development compared to smaller or local companies.
- Career progression in this role may lead to management or specialist positions within the SEO team or other departments, such as marketing or product management.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive content strategy for a major sporting event, such as the FIFA World Cup or the Olympics
- Creating a series of betting guides and educational resources to improve user engagement and retention
- Collaborating with external contributors and brand ambassadors to create high-quality, SEO-optimized content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that an SEO Content Specialist may undertake at Betway Group.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SEO team in the next six to twelve months, and how can this role contribute to addressing them?
- How does the SEO team collaborate with other departments, such as Brand, Sponsorship, and CRM, to ensure content aligns with business objectives?
- What opportunities exist for professional development and growth within the SEO team and the wider organization?
- How does Betway Group support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on SEO-driven content creation and sports betting industry knowledge
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- If selected for the final round, be prepared to present a portfolio of your previous content creation work, with a focus on SEO-driven pieces
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
