SEO & Content Specialist

📌 Core Information

🔹 Job Title: SEO & Content Specialist

🔹 Company: Valsoft Corporation

🔹 Location: Beirut, Lebanon

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to improve website performance
• Conducting keyword research and on-page optimization
• Managing content development and ensuring brand consistency
• Analyzing data and reporting on SEO performance to stakeholders
• Collaborating with cross-functional teams to implement SEO best practices

ASSUMPTION: This role requires a balance of technical SEO skills, content creation, and data analysis. The ideal candidate will have a strong background in SEO and content writing, preferably in a B2B SaaS or tech environment.

📋 Key Responsibilities

✅ Conduct SEO research and competitive analysis to uncover opportunities for content and website optimization

✅ Map content needs based on audience intent, business objectives, and search behavior

✅ Identify high-value keywords and search trends using tools like Ahrefs, SEMrush, Google Keyword Planner, or Google Search Console

✅ Optimize content, meta data, headings, and internal linking for improved search visibility

✅ Collaborate with developers to ensure SEO best practices in code, performance, and UX

✅ Conduct technical audits and fix crawl errors, indexing issues, or broken links

✅ Develop ethical backlink strategies to increase domain authority

✅ Cultivate relationships with reputable publishers for guest posting and link acquisition

✅ Write and edit SEO-optimized content including blogs, landing pages, and long-form guides

✅ Align content with brand tone and user intent across various platforms (website, LinkedIn, newsletters, etc.)

✅ Track keyword rankings, traffic sources, and content performance using Google Analytics, Search Console, etc.

✅ Translate data into actionable insights and adjust strategies accordingly

✅ Report performance to stakeholders with clarity and precision

✅ Stay current with evolving SEO trends, AI-powered tools, and algorithm updates

✅ Proactively test, learn, and implement new strategies to maintain competitive edge

ASSUMPTION: This role requires a proactive and data-driven approach to SEO and content management. The ideal candidate will be comfortable using various SEO tools and platforms, and have a strong command of data interpretation and reporting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of hands-on SEO and content writing experience, preferably in B2B SaaS or tech

Required Skills:

• Proven ability to develop and execute successful SEO strategies across multiple channels
• Strong understanding of SEO tools (e.g., Ahrefs, Google Search Console) and comfortable setting up, managing, and optimizing platforms like Google Search Console, Google Analytics, and other SEO-related tools
• Excellent written English with an ability to craft compelling, user-focused content
• Familiarity with HTML/CSS and basic web technologies; experience with CMS platforms like WordPress
• Analytical mindset with strong command of data interpretation and reporting. Proficient in creating clear, data-driven SEO reports using Excel (pivot tables, charts, formulas, etc.)

Preferred Skills:

• Experience using AI tools to accelerate content production or insights

ASSUMPTION: While a degree in a related field is preferred, Valsoft Corporation may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $35,000 and $55,000 USD per year, based on industry standards for SEO specialists in Lebanon with 2-5 years of experience. This estimate is subject to change based on the candidate's qualifications and the company's internal compensation structure.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Valsoft Corporation operates in the financial services industry, with a focus on vertical market software (VMS).

Company Size: Valsoft Corporation has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a manageable company culture.

Founded: Valsoft Corporation was founded in 2015, making it a relatively young company with a strong growth trajectory.

Company Description:

• Valsoft Corporation is a leading player in vertical market software (VMS), combining industry expertise with a unique buy-and-hold investment philosophy
• The company actively supports its businesses, guiding them in their growth and evolution into market leaders
• Valsoft Corporation is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency

Company Specialties:

• Technology
• Software
• Investment
• Mergers and acquisitions (M&A)
• Vertical market software

Company Website: valsoftcorp.com

ASSUMPTION: Valsoft Corporation's focus on vertical market software and investment philosophy sets it apart from traditional software companies. This unique approach offers opportunities for candidates interested in the financial services industry and investment strategies.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 3+ years of experience in SEO and content writing. It offers opportunities for growth and advancement within the company.

Reporting Structure: The SEO & Content Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including developers and content creators.

Work Arrangement: This role is on-site, with the opportunity for flexible hours based on team needs and performance.

Growth Opportunities:

• Advancement to a senior role within the marketing department
• Expansion into other areas of the company, such as product management or business development
• Opportunities to work on diverse projects and gain experience in various aspects of the business

ASSUMPTION: This role offers opportunities for growth and advancement within the company, based on the candidate's performance and the company's expansion plans.

🌍 Location & Work Environment

Office Type: Valsoft Corporation's office in Beirut is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 100-7405, Transcanadienne, Saint-Laurent, Quebec H4T 1Z2, CA

Geographic Context:

• Beirut is the capital and largest city of Lebanon, offering a vibrant cultural scene and a mix of historical and modern attractions
• The city is known for its Mediterranean climate, with mild winters and hot, dry summers
• Beirut is a major hub for finance, tourism, and industry in the Middle East

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.

ASSUMPTION: The work environment at Valsoft Corporation's Beirut office is designed to be collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• SEO and content creation skills
• Data analysis and reporting abilities
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and content creation experience, as well as your data analysis skills
• Include specific examples of your SEO strategies and their results
• Demonstrate your understanding of the role and the company by researching Valsoft Corporation's unique investment philosophy and vertical market software focus

ATS Keywords: SEO, content writing, keyword research, on-page optimization, technical SEO, link building, content development, analytics, data interpretation, project management, HTML, CSS, Google Analytics, Ahrefs, SEMrush

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Google Keyword Planner
• Google Search Console
• Google Analytics
• WordPress
• Excel

ASSUMPTION: The tools and technologies required for this role may evolve based on the company's needs and the candidate's specific skillset.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Collaboration
• Innovation
• Accountability

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Creative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable using data to inform your decisions and strategies?
• Do you have a creative approach to problem-solving and a willingness to adapt to new situations?

ASSUMPTION: Valsoft Corporation values candidates who are a strong cultural fit, with a focus on collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest SEO trends and algorithm updates
• Collaborating with cross-functional teams and managing expectations
• Working in a dynamic and evolving industry

ASSUMPTION: These challenges are common in SEO and content creation roles and can be mitigated with strong project management skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• This role is similar to SEO Specialist and Content Strategist positions in other companies, but may offer more opportunities for growth and collaboration within the marketing department
• The focus on vertical market software and investment philosophy sets this role apart from similar positions in other industries
• Career paths for this role may include advancement to senior marketing roles or expansion into other areas of the business

ASSUMPTION: While this role shares similarities with other SEO and content creation positions, its unique focus on vertical market software and investment philosophy offers opportunities for growth and career advancement.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Valsoft Corporation's website and implementing recommended changes
• Developing and executing a content marketing strategy to improve brand awareness and drive organic traffic
• Analyzing keyword performance and adjusting SEO strategies to improve search visibility

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the SEO & Content Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Valsoft Corporation support the growth and development of its employees?
• What are the biggest challenges facing the SEO & Content Specialist in this role, and how have previous incumbents addressed them?
• How does Valsoft Corporation measure the success of its SEO and content marketing efforts?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and content creation experience, as well as your data analysis skills
• Prepare examples of your SEO strategies and their results to discuss during the interview
• Research Valsoft Corporation's unique investment philosophy and vertical market software focus to demonstrate your understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.