📌 Core Information
🔹 Job Title: SEO Content Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies for sustainable organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to drive decision-making
- Creating and optimizing on-page content for SEO
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of SEO best practices to drive organic traffic and lead generation for the company's financial services platform.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve organic traffic and lead generation
✅ Collaborate with cross-functional teams to integrate SEO best practices into content creation and website development
✅ Analyze data and metrics to identify trends, opportunities, and areas for improvement
✅ Create and optimize on-page content for SEO, including titles, meta tags, and schema markup
✅ Conduct keyword research and competitor analysis to inform SEO strategy
✅ Monitor and report on SEO performance using tools like Google Analytics and Google Search Console
ASSUMPTION: This role requires a deep understanding of SEO best practices, as well as the ability to analyze data and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, ideally in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical skills and ability to interpret data to drive decision-making
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: Candidates should have a strong background in SEO and a proven track record of driving organic traffic and lead generation. Familiarity with the financial services industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Lisbon, with consideration for the candidate's experience level. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services
- The company's mission is to help Portuguese consumers make informed decisions in the realm of personal finance
- ComparaJá aims to be the go-to platform for consumers and business partners, offering impartial, rigorous, and independent information about financial products and services
Company Specialties:
- Crédito Pessoal
- Cartão de Crédito
- Crédito Habitação
- Depósitos a Prazo
- Energia e Telecomunicações
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services industry, with a strong focus on helping consumers make informed decisions about financial products and services.
📊 Role Analysis
Career Level: Mid-level to senior SEO specialist
Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing
Work Arrangement: Hybrid (3 days on-site in Lisbon, with the option to work remotely for 2 days per week)
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Opportunity to apply creative ideas and take risks
- Learning about important financial decisions from experts in the field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to work closely with senior leadership and learn from industry experts.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site in Lisbon)
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a low cost of living compared to other major European cities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. Lisbon provides a vibrant and culturally rich environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical SEO assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare for technical SEO questions and be ready to discuss your approach to data-driven decision-making
ATS Keywords: SEO, content creation, data analysis, link building, technical SEO, HTML, CSS, JavaScript, collaboration, problem-solving, communication
ASSUMPTION: The application process for this role is likely to involve a technical SEO assessment or case study, as well as interviews with the HR department and the hiring manager. Candidates should be prepared to demonstrate their technical SEO skills and data-driven approach to decision-making.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable using SEO tools to analyze data and inform their strategies.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of teamwork and creativity
- Responsibility and determination
- Humility and passion for improving financial literacy in Portugal
Work Style:
- Attention to detail and organization
- Strategic vision for the business and communication objectives
- Strong communication and teamwork skills
- Problem-solving and goal-oriented mindset
- Ability to communicate effectively in writing and verbally in any context
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic and lead generation through SEO?
- Are you comfortable working in a collaborative environment and contributing to the success of cross-functional teams?
- Do you have a proactive and creative approach to problem-solving and decision-making?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Working in a competitive SEO landscape, requiring constant innovation and adaptation
- Balancing on-site collaboration with remote work, requiring strong communication and time management skills
- Managing expectations and priorities from multiple stakeholders, including the Founder, Managing Director, and Head of Marketing
- Keeping up with industry trends and algorithm changes, requiring continuous learning and development
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and detail-oriented approach to succeed.
📈 Similar Roles Comparison
- This role is similar to SEO specialists in other industries, but with a focus on financial services and a strong emphasis on data-driven decision-making
- Compared to other SEO roles, this position offers significant growth opportunities and the chance to work closely with senior leadership
- Career progression may include opportunities to specialize in specific areas of SEO or take on leadership roles within the organization
ASSUMPTION: While this role shares similarities with other SEO positions, its focus on financial services and data-driven decision-making sets it apart. Candidates should consider their interest in the financial services industry and their ability to thrive in a data-driven environment.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the ComparaJá website and developing a strategic plan to improve organic traffic and lead generation
- Optimizing on-page content for SEO, including titles, meta tags, and schema markup, to improve search engine rankings and visibility
- Collaborating with the content team to create and optimize blog posts and other content assets for SEO, with a focus on driving organic traffic and lead generation
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the SEO Content Specialist role at ComparaJá. Candidates should be prepared to discuss their approach to these types of projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the ComparaJá website's SEO and the priorities for improvement?
- How does the SEO team collaborate with other departments, such as content and marketing, to implement best practices and drive results?
- What are the most significant challenges facing the SEO team in the current market landscape, and how can this role help address them?
- How does ComparaJá support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities. Asking thoughtful questions demonstrates your interest in the position and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/comparaja/jobs/6532408003
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare for technical SEO questions and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
