SEO Content Specialist

📌 Core Information

🔹 Job Title: SEO Content Specialist

🔹 Company: Yodeck

🔹 Location: Athens, Greece (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating SEO-driven content from ideation to publishing
• Collaborating with various teams to support marketing goals
• Monitoring performance metrics for content improvement
• Occasionally supporting technical SEO activities

ASSUMPTION: This role requires a strong understanding of SEO best practices, keyword research, and excellent copywriting skills. The ideal candidate will have experience writing SEO content for B2B audiences, preferably in the SaaS industry.

📋 Key Responsibilities

✅ Own the creation of SEO-driven content from ideation and keyword analysis to publishing (blogs, landing pages, resources, etc.)

✅ Write content that’s not only optimized for search but also persuasive and conversion-oriented

✅ Build and maintain content briefs and guidelines based on keyword research and intent analysis

✅ Optimize and update existing content for improved rankings and engagement

✅ Collaborate with product marketing and sales to support GTM campaigns, sales enablement content, and educational materials

✅ Monitor performance metrics (like MQLs, CTRs, rankings) and suggest data-backed content improvements

✅ Ensure all content is consistent with brand voice, tone, and positioning

✅ Occasionally support technical SEO activities like internal link building and anchor text optimization

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple content pieces with tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)

Experience: 2-4 years of experience writing SEO content for B2B audiences, preferably in the SaaS industry

Required Skills:

• Proven track record of writing content that ranks and converts
• Strong understanding of keyword research, on-page SEO, and content optimization
• Excellent copywriting fundamentals: clear messaging, benefit-focused writing, and calls-to-action
• Comfortable working with tools like Ahrefs, Semrush, Surfer/MarketMuse, GA4, GSC, and Screaming Frog
• Ability to manage multiple content pieces with high attention to detail and deadlines
• Great communicator and team player who can work cross-functionally

Preferred Skills:

• Experience supporting product marketing or sales with written content
• Experience with AI tools for research and task automation
• Familiarity with lead gen concepts like MQLs, TOFU/MOFU/BOFU content strategies
• Experience using WordPress

ASSUMPTION: Candidates with experience in digital marketing, content strategy, or a related field may also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary package
• Company-wide bonus scheme and a great Stock Option plan
• Individual training budget for professional development and continuous training
• Impressive benefits package, incl. office gym, nutritionist, meal vouchers and much more
• Private medical insurance plan
• Exciting & friendly surrounding
• International, fast-paced and flexible working environment
• Commuting expenses
• Equal opportunity and workplace diversity

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Digital Signage SaaS)

Company Size: 51-200 employees (Fast-growing)

Founded: 2015 (10 years ago)

Company Description:

• Yodeck is a fast-growing Software-as-a-Service (SaaS) company focused on disrupting the $23B digital signage industry
• Affordable, easy-to-use, and feature-rich solution with over 160,000 screens powered across various businesses worldwide
• Top 5 digital signage SaaS platforms globally, looking for curious and smart people to drive even faster growth

Company Specialties:

• Linux Appliances
• Cloud Platforms
• Digital Signage
• DOOH
• Raspberry Pi
• Embedded Systems
• Digital Signage and SAAS

Company Website: https://www.yodeck.com

ASSUMPTION: Yodeck's focus on growth and innovation creates an exciting work environment with ample opportunities for professional development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of SEO or a similar role

Work Arrangement: Remote OK, with flexible hours and the option to work from the Athens office

Growth Opportunities:

• Potential career progression into senior or management roles within the SEO or content teams
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Chance to grow with the company as it continues to expand and disrupt the digital signage industry

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a fast-paced, innovative environment.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK, with an office in Athens)

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• Known for its rich history, vibrant culture, and beautiful landscapes
• Offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance and the opportunity to enjoy all that Athens has to offer.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical SEO test or content assignment
• Final interview with the Head of SEO or a similar role

Key Assessment Areas:

• SEO knowledge and content creation skills
• Understanding of keyword research and on-page optimization
• Ability to manage multiple content pieces with tight deadlines
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and content creation experience
• Include relevant keywords from the job description to help your application pass through Applicant Tracking Systems (ATS)
• Prepare for the technical SEO test or content assignment by brushing up on your SEO knowledge and content creation skills
• Research Yodeck's company culture and values to demonstrate your fit during the final interview

ATS Keywords: SEO, content creation, keyword research, on-page SEO, content optimization, copywriting, data analysis, collaboration, technical SEO, B2B writing, sales enablement, lead generation, WordPress, AI tools, attention to detail, communication

ASSUMPTION: The interview process is designed to assess your technical skills and cultural fit, with a focus on your ability to create high-quality, SEO-driven content.

🛠️ Tools & Technologies

• Ahrefs
• Semrush
• Surfer/MarketMuse
• Google Analytics (GA4)
• Google Search Console (GSC)
• Screaming Frog
• WordPress

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a time when you had to manage multiple content pieces with tight deadlines?
• How do you ensure that your content is consistent with the brand voice, tone, and positioning?

ASSUMPTION: Yodeck values candidates who are passionate about SEO, continuous learning, and collaboration, and who can thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple content pieces with tight deadlines
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams
• Adapting to a fast-paced, growing company with evolving priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a collaborative work style.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position focuses heavily on SEO and requires a strong understanding of keyword research and on-page optimization
• Compared to other SEO roles, this position places a greater emphasis on content creation and copywriting skills
• Career progression in this role could lead to senior or management positions within the SEO or content teams, with opportunities to specialize in specific areas of SEO or digital marketing

ASSUMPTION: This role offers a unique blend of SEO and content creation responsibilities, with ample opportunities for growth and specialization.

📝 Sample Projects

• Conducting keyword research and creating a content brief for a new landing page
• Writing and optimizing a blog post to target a specific keyword and drive organic traffic
• Collaborating with the product marketing team to create sales enablement content for an upcoming product launch

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and publishing schedule for this role?
• How does the SEO team collaborate with other departments, such as product marketing and sales?
• What opportunities are there for professional development and growth within the SEO or content teams?
• How does Yodeck approach A/B testing and content optimization based on performance data?
• What is the company culture like, and how does it support work-life balance?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and content creation experience
• Prepare for the technical SEO test or content assignment by brushing up on your SEO knowledge and content creation skills
• Research Yodeck's company culture and values to demonstrate your fit during the final interview
• Follow up with the HR team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.