📌 Core Information
🔹 Job Title: SEO Content Writer
🔹 Company: Showpo
🔹 Location: Manila, National Capital Region, Philippines
🔹 Job Type: Freelance
🔹 Category: Retail, Fashion
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized fashion content for a leading online brand
- Writing trend-driven articles, trend reports, styling guides, and occasion-specific pieces
- Researching and staying updated with fashion trends and social media trends
- Aligning content with the brand's voice and engaging the target audience
- Working autonomously and bringing fresh ideas to the table
ASSUMPTION: This role requires a strong writer with experience in fashion content creation and a passion for staying updated with the latest trends in fashion and social media.
📋 Key Responsibilities
✅ Create 4-5 engaging, trend-driven articles per week for a leading online fashion brand
✅ Write seasonal fashion trend reports, styling guides, and occasion-specific fashion articles
✅ Research and analyze fashion trends across various markets
✅ Ensure content is highly relevant, tailored to the target audience, and aligns with the brand's voice
✅ Work autonomously, take initiative, and bring fresh ideas that align with the brand’s content goals
ASSUMPTION: The candidate should be proactive in adding value to the business through their own insights and creativity.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Communications, or a related field (or equivalent experience)
Experience: Proven experience in fashion writing for blogs, magazines, retailers, or eCommerce sites
Required Skills:
- Excellent writing skills with fluent English
- Strong research skills and ability to analyze trends
- Knowledge of SEO best practices
- Ability to work autonomously and manage time effectively
- Creativity and initiative
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with fashion industry trends and key players
- Social media savviness
ASSUMPTION: While not explicitly stated, having a keen interest in fashion and staying updated with trends is crucial for this role.
💰 Compensation & Benefits
Salary Range: PHP 30,000 - 50,000 per month (Based on industry standards for freelance fashion content writers in the Philippines)
Benefits:
- Flexible working hours
- Opportunity to work with a global fashion brand
- Potential for long-term collaboration
Working Hours: Approximately 40 hours per week, with the flexibility to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for freelance fashion content writers in the Philippines. The actual salary may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Showpo is a retail company specializing in online fashion, beauty, accessories, and footwear. They operate as a global fashion destination, connecting a community of millions around the world to inspiration, discovery, and the latest trends.
Company Size: Showpo has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Showpo was founded in Sydney, Australia, in 2010 by Jane Lu, initially operating from her garage.
Company Description:
- Showpo is an Australian-owned, social media-led e-commerce brand, redefining fashion retail for the new generation.
- The company aims to make fashion accessible, from social media to the customer's door, with new styles dropping weekly.
- Showpo prides itself on empowering women worldwide and being one of Australia's largest and most successful social media brands.
Company Specialties:
- Online retail
- Social media
- Fashion
- Retail
- Consumer goods
- Apparel
- Fashion design
- E-commerce
- Garment construction
- Social media
- Online marketing
- Advertising
- Production
Company Website: www.showpo.com
ASSUMPTION: Showpo's focus on social media and empowering women creates a unique work environment that values creativity, engagement, and authenticity.
📊 Role Analysis
Career Level: This role is suitable for an intermediate to senior-level content writer with experience in fashion writing.
Reporting Structure: The SEO Content Writer will report directly to the Content Manager or a similar role within the company.
Work Arrangement: This is a remote-friendly role, allowing for flexible working hours and the ability to work from home or a co-working space.
Growth Opportunities:
- Potential long-term collaboration and growth within the company
- Opportunity to work with a global brand and expand professional network
- Possibility to take on more responsibilities and advance to a senior role
ASSUMPTION: While this is a freelance role, there may be opportunities for growth and long-term collaboration with the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or a co-working space
Office Location(s): Manila, National Capital Region, Philippines
Geographic Context:
- The Philippines has a vibrant fashion scene, with numerous local and international brands operating in the market.
- The country's tropical climate and diverse cultural influences make it an exciting location for fashion content creation.
- Manila, the capital, is a bustling city with a thriving arts and culture scene, providing ample inspiration for fashion content.
Work Schedule: Approximately 40 hours per week, with the flexibility to work remotely and manage time effectively
ASSUMPTION: The remote-friendly nature of this role allows for a flexible work-life balance and the ability to work from various locations within the Philippines.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screening with the hiring manager
- Writing test or trial assignment
- Final interview with the content team
Key Assessment Areas:
- Writing skills and ability to create engaging content
- Familiarity with SEO best practices
- Understanding of fashion trends and the ability to research and analyze trends
- Cultural fit and alignment with Showpo's brand values
Application Tips:
- Tailor your resume and cover letter to highlight your fashion writing experience and relevant skills
- Include examples of your previous fashion content and explain how it aligns with Showpo's brand voice and target audience
- Demonstrate your understanding of SEO and how you would optimize content for search engines
- Show enthusiasm for fashion trends and staying updated with the latest trends in the industry
ATS Keywords: SEO, content writing, fashion writing, research, trend analysis, social media, engagement, brand alignment, creativity, autonomy, polished writing, relatable content, initiative, value addition, English fluency
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Research tools (e.g., Google Trends, social media platforms)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's content management system and preferred SEO tools.
👔 Cultural Fit Considerations
Company Values:
- Empowering women worldwide
- Being a global fashion destination
- Disrupting the traditional retail model
Work Style:
- Autonomous and self-driven
- Creative and innovative
- Passionate about fashion and staying updated with trends
Self-Assessment Questions:
- Do you align with Showpo's mission to empower women worldwide through fashion?
- Are you comfortable working autonomously and managing your time effectively?
- Do you have a passion for fashion and staying updated with the latest trends in the industry?
ASSUMPTION: Showpo values authenticity, creativity, and engagement, making cultural fit an essential aspect of the hiring process.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the fashion industry and its ever-changing trends
- Managing multiple projects and deadlines while working autonomously
- Adapting to the company's brand voice and ensuring content aligns with its values and target audience
- Potential language barriers or cultural differences when working with a global brand
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to in-house content writer roles, this freelance position offers more flexibility and autonomy but may lack job security and benefits
- In the fashion industry, this role is similar to content creator or fashion blogger positions, with a focus on creating engaging, SEO-optimized content
- Career progression in this role could lead to senior content writer, content manager, or even editor-in-chief positions within the company
ASSUMPTION: While this role shares similarities with other content creation positions, its focus on SEO and freelance nature sets it apart.
📝 Sample Projects
- Creating a seasonal trend report on the latest fashion trends for the upcoming season
- Writing a styling guide on how to incorporate current trends into a capsule wardrobe
- Researching and writing an article on the influence of social media on the fashion industry
ASSUMPTION: These sample projects are intended to provide an idea of the types of content the SEO Content Writer may be required to create. The actual projects may vary depending on the company's needs and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Showpo support the professional development of its freelance writers?
- What are the most successful content pieces for Showpo, and what made them successful?
- How does Showpo ensure its content remains relevant and engaging for its target audience?
- What is the typical workflow for content creation, approval, and publication?
ASSUMPTION: These interview questions are designed to provide insight into the role's expectations, the company's culture, and the content strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your fashion writing experience and relevant skills
- Prepare a writing sample or portfolio showcasing your best fashion content
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
