📌 Core Information
🔹 Job Title: SEO Coordinator
🔹 Company: People First Bank
🔹 Location: Australia
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (WFH and Part Time options available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive performance SEO strategy
- Conducting keyword research and on-page optimizations
- Managing Google Analytics and Google Tag Manager
- Collaborating with cross-functional teams to align SEO efforts with broader marketing goals
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving organic traffic growth through SEO.
📋 Key Responsibilities
✅ Lead the development and delivery of a comprehensive performance SEO strategy
✅ Conduct keyword research to identify SEO growth opportunities
✅ Manage Google Analytics and Google Tag Manager for accurate tracking and reporting
✅ Implement on-page optimizations such as meta descriptions, technical SEO audits, and redirect settings
✅ Provide technical guidance on tagging and event tracking, partnering with developers and agencies
✅ Monitor SEO performance metrics and share insights for continuous improvement
✅ Create SEO strategy aligned with broader marketing efforts
✅ Support project work and tasks as directed by the Digital Channels Leader
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on implementation to improve the bank's online visibility and organic traffic.
🎯 Required Qualifications
Education: A relevant degree in Marketing, Communications, Business, or a related field is desirable
Experience: Proven track record of white hat SEO expertise (2-5 years)
Required Skills:
- Expertise in Google Analytics 4, Google Tag Manager, and tracking
- Keyword research expertise
- Strong communication and influencing skills
- Ability to plan, prioritize, and structure workload effectively
Preferred Skills:
- Knowledge of Google Algorithms best practices
- Knowledge of AI and Voice Assistant optimisation
- Experience using Google My Business
- Experience using SEMRush, Ahrefs, BrightEdge, or comparable SEO tools
ASSUMPTION: While a relevant degree is desirable, the required skills and experience are more critical for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Coordinators in Australia with 2-5 years of experience, the estimated salary range is AUD 70,000 - 90,000 per annum.
Benefits:
- Flexibility and hybrid working arrangements
- Discounts on banking, health insurance, and shopping across Australia
- Training, study support, and project opportunities
- Competitive leave benefits
- Wellbeing support
- Paid volunteering and workplace giving initiatives
- Peer-driven recognition program
Working Hours: Full-time position with flexible work options, including WFH and part-time arrangements
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2023 (through the merger of People’s Choice and Heritage Bank)
Company Description:
- People First Bank is a leading Australian member-owned bank
- Dedicated to customers, their finances, and their future
- Operates dual head offices in Adelaide and Toowoomba
Company Specialties:
- Retail banking
- Business banking
- Financial planning and wealth management
Company Website: https://www.peoplefirstbank.com.au/
ASSUMPTION: People First Bank is a newly merged entity, offering an inclusive and professional work environment with a focus on customer-centric banking.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Digital Channels Leader
Work Arrangement: Hybrid, with flexible work options available (WFH and part-time)
Growth Opportunities:
- Advancement within the Digital Channels & Performance Effectiveness Team
- Broadening of skills and experience through project work and collaboration
- Potential career progression into senior marketing or specialist roles
ASSUMPTION: This role offers opportunities for professional growth and development within the bank's digital marketing team.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Adelaide and Toowoomba
Geographic Context:
- Adelaide: The capital city of South Australia, known for its festivals, arts, and wine regions
- Toowoomba: A regional city in Queensland, known for its gardens, heritage architecture, and cultural events
Work Schedule: Full-time, with flexible work options available (WFH and part-time)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Communication and influencing skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight specific SEO campaigns or projects that demonstrate your skills and experience
- Tailor your resume and cover letter to emphasize relevant skills and achievements
- Prepare for behavioral and technical interview questions related to SEO and digital marketing
ATS Keywords: SEO, digital marketing, Google Analytics, Google Tag Manager, keyword research, on-page optimization, technical SEO, data analysis, strategic thinking, collaboration
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the hiring manager's preferences.
🛠️ Tools & Technologies
- Google Analytics 4
- Google Tag Manager
- SEO tools (SEMRush, Ahrefs, BrightEdge, etc.)
- Sitecore CMS (desirable)
ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Inclusive and diverse
- Collaborative and supportive
- Adaptable and innovative
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a successful SEO campaign you've managed, and what was your role in its execution?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and enjoy their role at People First Bank.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up-to-date with the latest SEO trends and algorithm changes
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to the unique culture and work environment of a newly merged organization
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- SEO Specialist: More focused on technical SEO and less on strategy and collaboration
- Digital Marketing Manager: Oversees a broader range of digital marketing channels and activities
- SEO Analyst: More focused on data analysis and reporting, with less emphasis on strategy and execution
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and hands-on execution, making it distinct from similar roles in the digital marketing field.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the bank's website and implementing recommended changes
- Developing and executing a targeted link-building campaign to improve the bank's domain authority and organic rankings
- Analyzing and optimizing the bank's local SEO strategy to improve visibility and customer engagement in regional markets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the SEO Coordinator role at People First Bank.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for the bank?
- What are the key priorities for this role in the first 90 days?
- How does the bank support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does the bank measure the success of its SEO efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and technical interview questions related to SEO and digital marketing
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
