📌 Core Information
🔹 Job Title: SEO Coordinator
🔹 Company: Easygo Gaming
🔹 Location: Melbourne, Australia
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Improving organic performance through keyword research, content optimization, and performance tracking
- Collaborating with cross-functional teams to ensure harmonized technical and content SEO efforts
- Keeping up-to-date with the latest strategies, trends, and best practices in the SEO industry
- Working in a dynamic, fast-paced environment with a global brand
ASSUMPTION: This role is ideal for a recent graduate or someone with up to 2 years of experience looking to grow their SEO skills in a supportive team environment.
📋 Key Responsibilities
✅ Review and deploy optimized content via various content management systems (Sanity & TG Labs)
✅ Brief third-party providers on content structure and purpose to achieve SEO outcomes
✅ Collaborate with CRM, Acquisition, and Product teams to ensure harmonized technical and content SEO efforts
✅ Analyze search keywords and report search performance
✅ Review existing content for interlinking opportunities
✅ Keep up-to-date with the latest strategies, trends, and best practices in the SEO industry
✅ Assist with technical SEO audits to improve website search engine visibility
✅ Support in optimizing site structure, speed, and crawlability
✅ Perform ad-hoc corrections or updates (technical & content)
ASSUMPTION: This role requires a strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Tertiary qualifications or degree in Business, Marketing, or other related disciplines is desirable
Experience: 1-2 years of experience in a similar role preferred, but graduate applicants are welcome
Required Skills:
- Background or understanding in Search Engine Optimization (SEO) or Pay-Per-Click (PPC)
- Experience with SEO tools such as Ahrefs, SEMRush, or Google Search Console
- Familiarity with web technology and Content Management Systems
- SEO content writing and keyword research
- Attention to detail
- Organizational and time management skills
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, and Jira
Preferred Skills:
- Experience with Sanity and TG Labs content management systems
- Fluency in a second language
ASSUMPTION: While a degree in a related field is desirable, Easygo values practical experience and is open to considering graduates with relevant skills and a strong portfolio.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Coordinators in Melbourne, the estimated salary range is AUD 60,000 - 80,000 per annum. This estimate takes into account the role's experience level, location, and the company's size.
Benefits:
- Daily catered breakfast
- Massage Wednesdays
- Team budgets for lunches and activities
- Fun office environment with pool tables, table tennis, and gaming consoles
- State-of-the-art end-of-trip facilities
- Employee Assistance Program (EAP) access for you and your family
- Learning & Development platform with over 9,000 courses
- Paid volunteer day
- Flexible working hours
- Help yourself drinks fridges and snack shelves
Working Hours: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Easygo offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Easygo is a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. The company specializes in software development, marketing, design, and gaming.
Company Size: Easygo has a workforce of 400+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Easygo was founded in Melbourne and has since experienced remarkable growth, expanding both in numbers and ambition.
Company Description:
- Easygo is the Australian powerhouse behind some of the world’s fastest-growing online brands, including Kick and Stake.
- The company believes in placing clients' and their communities' entertainment at the forefront of everything they do, solidifying them as the ultimate online service provider for entertainment companies.
- Easygo offers a fun, collaborative work environment with a focus on learning and development.
Company Specialties:
- Gambling
- Software Development
- Marketing
- Design
- Gaming
- Games Development
- ReactJS
- NodeJS
- Casino games
- Sportsbook
- Online Marketing
- Betting
- Crypto
- Bitcoin
- And web3
Company Website: http://www.easygo.io
ASSUMPTION: Easygo's commitment to entertainment and client satisfaction drives its success in the competitive iGaming industry.
📊 Role Analysis
Career Level: This role is suitable for an entry-level or junior SEO professional looking to gain experience and grow within the industry.
Reporting Structure: The SEO Coordinator will report directly to the SEO Manager and collaborate with cross-functional teams, including CRM, Acquisition, and Product teams.
Work Arrangement: This is an on-site, full-time role with flexible working hours. The role requires a strong presence in the Melbourne CBD office to facilitate collaboration and communication with the team.
Growth Opportunities:
- As Easygo continues to grow, there will be opportunities for the SEO Coordinator to take on more responsibilities and advance their career within the company.
- The company's focus on learning and development provides ample opportunities for professional growth and skill development.
- Collaborating with cross-functional teams exposes the SEO Coordinator to various aspects of the business, fostering a well-rounded understanding of the industry.
ASSUMPTION: Easygo's growth and success create numerous opportunities for employees to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Easygo's office is located in the Melbourne CBD, providing a vibrant and dynamic work environment.
Office Location(s): 50 Lonsdale Street, Melbourne VIC 3000, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, arts, and sports.
- The Melbourne CBD is a bustling hub for businesses, with numerous amenities and attractions nearby.
- Melbourne's temperate oceanic climate offers mild winters and warm summers, making it an enjoyable place to live and work year-round.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate individual needs.
ASSUMPTION: Easygo's Melbourne CBD location provides an ideal work environment for professionals looking to be part of a dynamic and growing company in a vibrant city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- In-person or video interview with the SEO Manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Attention to detail
- Problem-solving abilities
- Communication and teamwork skills
- Cultural fit with Easygo's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO skills and experience.
- Include specific examples of your SEO work, such as successful campaigns or projects you've managed.
- Demonstrate your understanding of Easygo's business and the iGaming industry in your application materials.
ATS Keywords: SEO, keyword research, content optimization, performance tracking, technical SEO audits, content management systems, Ahrefs, SEMRush, Google Search Console, Google Suite, Slack, Jira
ASSUMPTION: Easygo's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMRush, Google Search Console
- Content Management Systems: Sanity, TG Labs
- Project management: Jira
- Communication: Slack
- Office suite: Google Suite
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Entertainment-driven
- Collaborative
- Innovative
- Customer-focused
- Growth-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on learning and development
- Results-driven
Self-Assessment Questions:
- Do you share Easygo's passion for entertainment and customer satisfaction?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have a strong work ethic and a commitment to continuous learning and improvement?
ASSUMPTION: Easygo values candidates who align with their company values and work style, as this fosters a positive and productive work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- Easygo's fast-paced environment may present challenges for candidates who prefer a more structured or slower-paced work environment.
- The role may require occasional overtime or flexible hours to meet project deadlines.
- The iGaming industry can be competitive and subject to regulatory changes, which may present challenges for the SEO Coordinator.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other SEO Coordinator roles, this position offers a unique opportunity to work with a global brand in the iGaming industry.
- Easygo's focus on entertainment and customer satisfaction sets it apart from other companies in the industry.
- This role provides ample opportunities for growth and collaboration with cross-functional teams, fostering a well-rounded understanding of the business.
ASSUMPTION: While the core responsibilities of this role are similar to other SEO Coordinator positions, Easygo's unique focus on entertainment and customer satisfaction, as well as its growth opportunities, sets it apart in the industry.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Easygo's flagship brand, Stake.com
- Optimizing content for Kick.com's live streaming platform to improve organic search visibility
- Collaborating with the CRM team to optimize email marketing campaigns for improved deliverability and open rates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the SEO Coordinator may encounter in this role. The specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Easygo support the professional development and growth of its employees?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Easygo measure the success of its SEO efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO skills and experience, as well as your alignment with Easygo's values and work environment.
- Prepare examples of your SEO work, such as successful campaigns or projects you've managed, to showcase your skills and accomplishments.
- Follow up with Easygo's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
