🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong grasp of SEO principles, media outreach, and content marketing to be successful. The ideal candidate will have a proven track record in Digital PR and a deep understanding of search ranking factors.
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the team's needs and the company's overall goals.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
Preferred Skills:
ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the specific skills and experiences may vary depending on the company's needs and the team's dynamics.
Salary Range: €45,000 - €65,000 per year (based on experience and market research for SEO Digital PR Specialist roles in Lisbon)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The actual salary may vary depending on the candidate's experience and the company's internal policies.
Industry: Travel Arrangements (Mobility Services)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1912 (Over 100 years ago)
Company Description:
Company Specialties:
Company Website: http://www.sixt.com
ASSUMPTION: SIXT is a well-established company in the mobility services industry with a strong global presence. The company's size and history suggest a structured and hierarchical work environment with ample opportunities for growth and development.
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of SEO & Content Marketing
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
ASSUMPTION: As a mid-senior level role in a large enterprise, this position offers opportunities for career growth and skill development. The hybrid work arrangement provides flexibility while maintaining a strong connection to the on-site team.
Office Type: Modern, collaborative office space
Office Location(s): Lisbon, Portugal
Geographic Context:
Work Schedule: Monday to Friday, with flexible hours and the option to work remotely some days
ASSUMPTION: The Lisbon office provides a modern and collaborative work environment, with easy access to urban amenities and a vibrant cultural scene. The hybrid work arrangement offers flexibility while maintaining a strong connection to the on-site team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, Digital PR, Link Building, Media Outreach, Google Analytics, ahrefs, Semrush, Stakeholder Management, Storytelling, Pitching, Trend-spotting, Data Storytelling, Thought Leadership, Campaign Management, Strategic Outreach, Performance Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's SEO and Digital PR expertise, strategic thinking, and cultural fit. Tailoring application materials to highlight relevant experience and skills will be crucial for success.
ASSUMPTION: The tools and technologies listed above are commonly used in SEO and Digital PR roles. Familiarity with these tools will be essential for success in this position.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: SIXT values a customer-focused, innovative, and quality-driven work environment. Candidates should be adaptable, results-driven, and strong communicators to thrive in this role and align with the company's values.
ASSUMPTION: The potential challenges listed above are common to SEO and Digital PR roles in large enterprises. Candidates should be prepared to manage multiple priorities, adapt to change, and work collaboratively in a hybrid environment.
ASSUMPTION: This role is unique in its focus on strategic Digital PR and link building within a large, global mobility services company. Candidates should consider their interest in this specific focus area and the opportunities for growth within the organization.
ASSUMPTION: The sample projects listed above are based on the responsibilities outlined in the job description. Candidates should be prepared to provide examples of similar projects they have worked on in their previous roles.
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Asking thoughtful questions demonstrates engagement and interest in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.