📌 Core Information
🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO growth through strategic Digital PR campaigns
- Earning high-quality backlinks and brand mentions to enhance search visibility
- Collaborating with Digital PR agencies to refine ideas and strategy
- Analyzing PR performance using tools like Google Analytics, ahrefs, and Semrush
ASSUMPTION: This role requires a strong grasp of SEO principles, media outreach, and content marketing to be successful.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: The responsibilities listed above are based on the provided job description and may evolve over time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
- Expertise in backlink strategies and SEO
- Fluency in English with excellent storytelling, pitching, and trend-spotting skills
- Proficiency in Google Analytics, Google Search Console, ahrefs, Semrush, Moz, BuzzSumo, and Cision
- Strong strategic mindset, adaptability, and ability to align PR efforts with SEO goals
- Excellent stakeholder management skills
Preferred Skills:
- Experience with additional SEO tools and platforms
- Fluency in additional languages
ASSUMPTION: The required skills listed above are essential for success in this role, and the preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a senior role in Lisbon)
Benefits:
- Generous time off (28 vacation days, additional birthday day, and 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in Lisbon. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers products such as SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver, and chauffeur services), and SIXT+ (car subscription)
- Present in more than 100 countries with a focus on a first-class customer experience and outstanding customer service
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT is a well-established company in the mobility services industry with a strong global presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of SEO & Content
Work Arrangement: Hybrid (on-site with flexible working hours)
Growth Opportunities:
- Potential to grow within the SEO & Content team or explore other opportunities within SIXT's global organization
- Chance to develop skills in SEO, Digital PR, and stakeholder management
- Opportunity to work on international campaigns and collaborate with diverse teams
ASSUMPTION: Growth opportunities may depend on individual performance, company growth, and available positions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and coastal location
- The city offers a high quality of life, with a mild climate, rich history, and diverse neighborhoods
- Lisbon is a major economic hub, with a strong focus on technology, tourism, and services
Work Schedule: Monday to Friday, with flexible working hours
ASSUMPTION: The work environment at SIXT's Lisbon office is collaborative, dynamic, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- SEO and Digital PR expertise
- Strategic thinking and adaptability
- Communication and stakeholder management skills
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of SEO principles and Digital PR strategies
- Showcase your ability to manage stakeholders and drive results
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: SEO, Digital PR, Backlink Strategies, Media Outreach, Content Marketing, Google Analytics, ahrefs, Semrush, Stakeholder Management, Campaign Management, Performance Analysis
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applications received.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- ahrefs
- Semrush
- Moz
- BuzzSumo
- Cision
ASSUMPTION: The tools and technologies listed above are based on the provided job description and may evolve over time.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Responsibility
- Fairness
- Reliability
Work Style:
- Collaborative
- Dynamic
- Results-driven
- Adaptable
- Customer-centric
Self-Assessment Questions:
- How do you align Digital PR efforts with SEO goals to drive search visibility and brand presence?
- Can you provide an example of a successful Digital PR campaign you've managed, and how you measured its impact?
- How do you manage stakeholders to ensure PR efforts meet brand messaging and keyword strategy requirements?
ASSUMPTION: Cultural fit is essential for success at SIXT, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple Digital PR campaigns simultaneously, requiring strong organizational skills and prioritization
- Keeping up with industry trends and algorithm changes in SEO and Digital PR
- Collaborating effectively with remote teams and stakeholders, requiring strong communication skills
- Adapting to a dynamic work environment with evolving priorities and deadlines
ASSUMPTION: The potential challenges listed above are based on the provided job description and may vary depending on the individual's role and team dynamics.
📈 Similar Roles Comparison
- This role focuses on driving SEO growth through Digital PR campaigns, while similar roles may focus on content creation, social media management, or paid advertising
- SIXT is a well-established company in the mobility services industry, offering a unique blend of products and services
- Career progression may involve moving into a management role, exploring other areas of marketing, or pursuing opportunities within SIXT's global organization
ASSUMPTION: The comparison points listed above are based on industry trends and may vary depending on the individual's career goals and market conditions.
📝 Sample Projects
- Developing and executing a Digital PR campaign to secure high-authority backlinks and improve search rankings for a new SIXT product launch
- Analyzing competitors' backlink profiles to identify gaps and opportunities for link building
- Managing a Digital PR agency to refine campaign ideas and ensure alignment with brand messaging and keyword strategy
ASSUMPTION: The sample projects listed above are based on the provided job description and may evolve over time.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO and marketing strategy for SIXT?
- Can you describe the team structure and dynamics for the SEO & Content department?
- How does SIXT support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SIXT measure the success of its Digital PR campaigns, and what KPIs are most important?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, team, and company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching SIXT, the role, and the industry
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
