📌 Core Information
🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO growth through strategic Digital PR campaigns
- Earning high-quality backlinks and brand mentions to enhance search visibility
- Collaborating with Digital PR agencies to refine ideas and strategy
- Analyzing PR performance using tools like Google Analytics, ahrefs, and Semrush
ASSUMPTION: This role requires a strong grasp of SEO principles, media outreach, and content marketing to be successful.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: The role may require occasional overtime to meet campaign deadlines and manage agency performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
- Expertise in backlink strategies and SEO
- Fluency in English with excellent storytelling, pitching, and trend-spotting skills
- Proficient in Google Analytics, Google Search Console, ahrefs, Semrush, Moz, BuzzSumo, and Cision
- Strong strategic mindset, adaptability, and ability to align PR efforts with SEO goals
- Excellent stakeholder management skills
Preferred Skills:
- Experience with SIXT or similar mobility services
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the mobility or travel industry may have an advantage in understanding the company's products and services.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on experience and market standards for mid-senior level marketing roles in Lisbon)
Benefits:
- Generous time off (28 vacation days, 1 birthday day off, 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements (Mobility Services)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1912 (Over 100 years of experience in the mobility industry)
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers products such as SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver, and chauffeur services), and SIXT+ (car subscription)
- Present in more than 100 countries with a fleet of over 222,000 vehicles and around 1.5 million drivers worldwide
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: Working at SIXT offers opportunities to grow within a large, established company with a global presence.
📊 Role Analysis
Career Level: Mid-Senior level (Several years of experience required)
Reporting Structure: This role reports directly to the Head of SEO & Content Marketing
Work Arrangement: Hybrid (A combination of on-site and remote work)
Growth Opportunities:
- Potential to grow into a leadership role within the SEO and content marketing team
- Opportunities to work on international campaigns and collaborate with global teams
- Chance to develop skills in areas such as team management, stakeholder communication, and strategic planning
ASSUMPTION: This role offers growth opportunities tailored to the candidate's skills, experience, and career goals.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its historic sites, vibrant culture, and coastal location
- The office is located in a bustling district with easy access to public transportation, restaurants, and shops
- Portugal offers a high quality of life, with a mild climate, affordable cost of living, and a welcoming community
Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for occasional remote work
ASSUMPTION: The Lisbon office provides a dynamic and multicultural work environment, with opportunities to engage with colleagues from various backgrounds and departments.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of SEO & Content Marketing
Key Assessment Areas:
- SEO and Digital PR expertise
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful Digital PR campaigns you've led or contributed to
- Demonstrate your understanding of SEO principles and how you've applied them in previous roles
- Showcase your ability to manage external agencies and collaborate with internal stakeholders
ATS Keywords: SEO, Digital PR, Backlink Strategies, Media Outreach, Content Marketing, Google Analytics, ahrefs, Semrush, Stakeholder Management, Campaign Management, Performance Analysis
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the hiring team's availability.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- ahrefs
- Semrush
- Moz
- BuzzSumo
- Cision
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Reliability
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align Digital PR efforts with SEO goals to maximize search visibility?
- Can you provide an example of a successful Digital PR campaign you've led, and how you managed stakeholders to achieve the desired outcome?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: SIXT values candidates who demonstrate a strong work ethic, a customer-centric mindset, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Collaborating with external agencies and internal stakeholders with varying priorities and expectations
- Adapting to changes in SEO best practices and industry trends
- Occasional travel may be required to attend industry events or meet with clients/partners
ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from a traditional SEO Specialist role in its focus on Digital PR and media outreach to earn high-quality backlinks
- Compared to other Digital PR roles, this position places a stronger emphasis on SEO integration and performance analysis
- Career progression may involve moving into a leadership role within the SEO and content marketing team or exploring opportunities in related fields such as content strategy or brand management
ASSUMPTION: This role offers a unique blend of SEO and Digital PR expertise, providing opportunities to develop skills in both areas and grow within the company.
📝 Sample Projects
- Developing and executing a Digital PR campaign to secure coverage in top-tier publications and earn high-authority backlinks for a new SIXT product launch
- Conducting backlink research and analysis to identify gaps in the company's link profile and develop targeted link building strategies
- Managing a Digital PR agency to refine campaign ideas, ensure alignment with brand messaging, and optimize performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, demonstrating the opportunity to make a significant impact on the company's search visibility and brand presence.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO and content marketing strategy for SIXT?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SIXT support the professional development and growth of its employees?
- What are the most challenging aspects of working in the SEO and content marketing team at SIXT?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Digital PR campaigns you've led or contributed to
- Research SIXT's products, services, and competitors to demonstrate your understanding of the mobility industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
