📌 Core Information
🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO growth through strategic Digital PR campaigns
- Earning high-quality backlinks and brand mentions to enhance search visibility
- Collaborating with Digital PR agencies to refine ideas and strategy
- Analyzing PR performance using tools like Google Analytics, ahrefs, and Semrush
ASSUMPTION: This role requires a strong understanding of SEO principles, media outreach, and content marketing to be successful.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: The ideal candidate will have a proven track record in Digital PR and a strong understanding of SEO principles.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
- Expertise in backlink strategies and SEO
- Fluency in English with excellent storytelling, pitching, and trend-spotting skills
- Proficiency in Google Analytics, Google Search Console, ahrefs, Semrush, Moz, BuzzSumo, and Cision
- Strong strategic mindset, adaptability, and ability to align PR efforts with SEO goals
- Excellent stakeholder management skills
Preferred Skills:
- Experience with SIXT or similar mobility services
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the mobility industry or additional languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for similar roles in Lisbon)
Benefits:
- Generous time off (28 vacation days, 1 birthday off, 1 volunteer day)
- Work-life balance and flexibility (hybrid working model, flexible hours, no dress code)
- Great employee benefits (discounts on SIXT services, partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Lisbon. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements. SIXT is a leading international provider of high-quality mobility services, including car rental, van/truck rental, car sharing, ride hailing, and car subscriptions.
Company Size: 5,001-10,000 employees. As a large company, SIXT offers opportunities for growth and collaboration with diverse teams.
Founded: 1912. SIXT has a long history in the mobility industry and a strong global presence.
Company Description:
- SIXT offers a uniquely integrated premium mobility service across various fields
- The company focuses on a culture of innovation, a consistent premium offering, and an attractive price-performance ratio
- SIXT has a presence in more than 100 countries around the globe
Company Specialties:
- Car rental
- Van/truck rental
- Car sharing
- Ride hailing
- Car subscriptions
- Mobility services
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a proven track record in Digital PR and a strong understanding of SEO principles.
Reporting Structure: This role reports directly to the Head of SEO and collaborates closely with the Digital PR agency and internal stakeholders.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a focus on collaboration and communication.
Growth Opportunities:
- Potential to advance to a leadership role within the SEO or PR team
- Opportunities to work on international campaigns and expand industry knowledge
- Chance to influence SIXT's SEO strategy and contribute to the company's growth
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance on-site collaboration with remote work.
🌍 Location & Work Environment
Office Type: Hybrid. The Lisbon office is a modern, collaborative workspace that encourages teamwork and innovation.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a low cost of living compared to other major European cities
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and experience
- On-site interview with the Head of SEO and other team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Digital PR expertise and campaign management skills
- Communication and storytelling abilities
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of SEO principles and Digital PR strategies
- Showcase your ability to manage stakeholders and collaborate effectively
- Prepare examples of successful Digital PR campaigns and their impact on SEO
ATS Keywords: SEO, Digital PR, Backlink Strategies, Media Outreach, Content Marketing, Google Analytics, ahrefs, Semrush, Stakeholder Management, Campaign Management, Performance Analysis
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, communication abilities, and cultural fit with SIXT's values.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- ahrefs
- Semrush
- Moz
- BuzzSumo
- Cision
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used to track and analyze PR performance and measure SEO impact.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Responsibility
- Fairness
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align Digital PR efforts with SEO goals to maximize search visibility?
- Can you provide an example of a successful Digital PR campaign that earned high-quality backlinks and improved search rankings?
- How do you manage stakeholders and collaborate effectively to drive impactful results?
ASSUMPTION: SIXT values candidates who are customer-focused, innovative, and results-driven, with a strong ability to collaborate and adapt in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their priorities
- Keeping up with industry trends and algorithm changes in SEO and Digital PR
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
- Meeting ambitious SEO growth targets and exceeding expectations
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position requires a strong focus on SEO and backlink strategies
- SIXT's global presence and diverse service offerings provide unique opportunities for career growth and development
- This role offers the chance to influence SIXT's SEO strategy and contribute to the company's growth
ASSUMPTION: This role is unique in its focus on driving SEO growth through strategic Digital PR campaigns and requires a strong understanding of both SEO principles and Digital PR strategies.
📝 Sample Projects
- Developing and executing a Digital PR campaign to secure high-authority backlinks and improve search rankings for SIXT's car rental services
- Conducting backlink research to identify link building opportunities and analyzing competitors' backlink profiles to inform SIXT's SEO strategy
- Managing a Digital PR agency to refine campaign ideas and ensure alignment with brand messaging and keyword strategy
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into SIXT's overall SEO strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 90 days?
- How does SIXT support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does SIXT foster a culture of innovation and collaboration, and how can I contribute to this culture?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving SEO growth and contributing to SIXT's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful Digital PR campaigns and their impact on SEO
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
