📌 Core Information
🔹 Job Title: SEO Director
🔹 Company: Jellyfish
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 60% remote work)
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategy for enterprise-level clients
- Collaborating with cross-functional teams for integrated earned media strategy
- Mentoring and developing SEO teams
- Driving innovation and thought leadership in SEO
ASSUMPTION: This role requires a strategic mindset, deep technical expertise, and strong leadership skills to succeed.
📋 Key Responsibilities
✅ Own and evolve SEO strategies across client accounts, ensuring best-in-class technical, content, and authority-building approaches.
✅ Serve as the primary strategic consultant for clients, providing high-level SEO insights and driving measurable growth.
✅ Collaborate with Content, Digital PR, and Paid Media teams to provide a fully integrated earned media strategy.
✅ Oversee the operational delivery of SEO programs, ensuring seamless execution across technical SEO, content marketing, and link-building initiatives.
✅ Implement the latest SEO innovations, such as AI-driven content optimization, automation, and data science applications.
✅ Take ownership of client performance goals, ensuring teams achieve agreed goals while maintaining profitability.
✅ Set the standard for internal communication and process optimization, ensuring structured documentation, efficient workflows, and relevant insights.
✅ Drive continuous improvement by assessing internal SEO methodologies and ways of working to enhance efficiency and effectiveness.
✅ Foster a culture of collaboration and new ideas, ensuring that SEO remains at the cutting edge of digital marketing.
✅ Represent Jellyfish at industry conferences, events, and speaking engagements, furthering our position as a leader in earned media.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: Proven experience in enterprise-level SEO strategy and execution, delivering organic growth
Required Skills:
- Advanced expertise in SEO analytics, automation, and reporting, with proficiency in GA4, Adobe Analytics, Looker Studio, and enterprise SEO platforms
- Knowledge of technical SEO, structured data, JavaScript frameworks, and web performance optimization
- Experience with digital PR, content marketing, and authority-building strategies
- Ability to translate complex SEO insights into executive-level recommendations and strategic roadmaps
Preferred Skills:
- Experience with AI-driven SEO tools and techniques
- Fluency in multiple languages
ASSUMPTION: While a degree is not always required, a strong track record of success in SEO is essential for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for an SEO Director role in Amsterdam)
Benefits:
- Discretionary annual bonus scheme
- Custom work environment with flexible working hours
- Paid day for self-development and access to LinkedIn Learning
Working Hours: Full-time, with flexible hours between 8:00 AM and 6:30 PM, and up to 60% remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish operates in the advertising services industry, focusing on integrated digital marketing solutions for progressive brands.
Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative and dynamic work environment.
Founded: Jellyfish was founded in 2005 and has since grown into a global digital marketing agency with offices across Europe, North America, Asia, and the Middle East.
Company Description:
- Jellyfish is an integrated global digital marketing business, reinventing marketing for progressive brands.
- Powered by human genius, cutting-edge tech, and generative AI, Jellyfish creates campaigns that move at the speed of digital.
- The company's mission is to help brands move faster, smarter, and together.
Company Specialties:
- Digital strategy
- Search (SEO & PPC)
- Analytics
- Integrated campaign planning
- Design & build
- Creative
- Conversion optimization
- Training
- Video production & animation
- Paid media
- Email marketing
- UX
- AI
- Organic social & paid social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making and leadership skills.
Reporting Structure: The SEO Director reports directly to the Head of Earned Media and oversees the SEO team.
Work Arrangement: This role offers a hybrid work arrangement, with up to 60% remote work and flexible hours between 8:00 AM and 6:30 PM.
Growth Opportunities:
- Potential to advance to a leadership role within the Earned Media team or take on a global SEO leadership position.
- Opportunities to work on diverse client projects and gain exposure to various industries.
- Access to professional development resources, such as LinkedIn Learning, to enhance skills and knowledge.
ASSUMPTION: This role offers a clear path for career progression within the earned media team and the broader organization.
🌍 Location & Work Environment
Office Type: Jellyfish's Amsterdam office is located in a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Strawinskylaan, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a thriving digital marketing industry.
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
- Amsterdam is well-connected by public transportation, with easy access to international airports.
Work Schedule: Full-time, with flexible hours between 8:00 AM and 6:30 PM, and up to 60% remote work
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment and case study presentation
- On-site or video interview with the SEO team and Head of Earned Media
- Final round interview with the Global Head of Earned Media
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
- Prepare a case study or portfolio demonstrating your SEO expertise and achievements.
- Research Jellyfish's company culture and values to ensure a strong cultural fit.
- Practice your presentation and communication skills to excel in the interview process.
ATS Keywords: SEO strategy, enterprise-level SEO, technical SEO, content marketing, digital PR, client management, team leadership, innovation, industry trends
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong focus on strategic thinking and leadership abilities.
🛠️ Tools & Technologies
- SEO platforms (e.g., BrightEdge, SEMrush, Ahrefs)
- Analytics tools (e.g., GA4, Adobe Analytics, Looker Studio)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Proficiency in relevant SEO, analytics, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Move faster: Embrace agility and continuous improvement
- Move smarter: Leverage data-driven insights and innovative thinking
- Move together: Foster collaboration and teamwork
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional team collaboration
- Data-driven decision-making
- Focus on continuous learning and development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong desire to learn and develop your skills continuously?
ASSUMPTION: Jellyfish's company culture emphasizes agility, collaboration, and data-driven decision-making, requiring candidates who can thrive in a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple client priorities and stakeholder expectations
- Keeping up with the latest SEO trends and algorithm updates
- Balancing strategic thinking with day-to-day operational tasks
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- SEO Manager: Focuses on tactical SEO execution and team management, with less strategic responsibility
- SEO Consultant: Provides strategic SEO guidance to clients on a project basis, without day-to-day team management responsibilities
- SEO Specialist: Concentrates on specific SEO tasks, such as technical SEO audits or link-building campaigns, with less overall responsibility for SEO strategy
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and hands-on SEO expertise, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO roadmap for a global e-commerce client, driving a 30% increase in organic traffic within six months
- Conducting a technical SEO audit for a leading B2B website, identifying and addressing critical on-page and off-page issues to improve search visibility and organic traffic
- Leading a team of SEO specialists to execute a large-scale content marketing campaign for a major financial services client, resulting in a 50% increase in organic traffic and a significant improvement in keyword rankings
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and leadership aspects of the SEO Director role at Jellyfish.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does Jellyfish support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 90 days?
- How does Jellyfish approach collaboration and knowledge-sharing between SEO teams and other departments?
- What are the most significant SEO challenges facing our clients in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions help assess the role's fit within the organization, the company's commitment to employee growth, and the SEO team's strategic focus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, using the ATS keywords provided
- Prepare a case study or portfolio demonstrating your SEO expertise and achievements
- Follow up with the Jellyfish HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
