📌 Core Information
🔹 Job Title: SEO Director
🔹 Company: Jellyfish
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategy across enterprise-level clients
- Mentoring teams and driving strategic innovation
- Collaborating with Content, Digital PR, and Paid Media teams
- Implementing the latest SEO innovations and AI-driven applications
ASSUMPTION: This role requires a strategic mindset, deep technical expertise, and strong leadership skills to succeed.
📋 Key Responsibilities
✅ Define and own SEO strategies across client accounts, ensuring best-in-class technical, content, and authority-building approaches.
✅ Serve as the primary strategic consultant for clients, providing high-level SEO insights and driving measurable growth.
✅ Collaborate with Content, Digital PR, and Paid Media teams to provide a fully integrated Earned Media strategy.
✅ Oversee and evolve SEO measurement frameworks, applying tools such as GA4, Adobe Analytics, Google Search Console, Looker Studio, and enterprise SEO platforms.
✅ Implement the latest SEO innovations, such as AI-driven content optimization, automation, and data science applications.
✅ Oversee the operational delivery of SEO programs, ensuring seamless execution across technical SEO, content marketing, and link-building initiatives.
✅ Take ownership of client performance goals, ensuring that teams achieve agreed goals while maintaining profitability.
✅ Set the standard for internal communication and process optimization, ensuring structured documentation, efficient workflows, and relevant insights.
✅ Drive continuous improvement by assessing internal SEO methodologies and ways of working to enhance efficiency and effectiveness.
✅ Identify and address knowledge gaps within the team by implementing structured training programs, workshops, and peer-to-peer learning initiatives.
✅ Foster a culture of collaboration and new ideas, ensuring that SEO remains at the cutting edge of digital marketing.
✅ Actively contribute to the global SEO community within Jellyfish, leading internal knowledge-sharing and thought leadership initiatives.
✅ Stay ahead of SEO industry trends, algorithm updates, and the latest technologies, integrating them into our strategic approach.
✅ Champion AI-driven automation, data-driven insights, and cutting-edge SEO methodologies to enhance performance and efficiency.
✅ Represent Jellyfish at industry conferences, events, and speaking engagements, furthering our position as a leader in Earned Media.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile skill set and strong adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in enterprise-level SEO strategy and execution, delivering organic growth
Required Skills:
- Deep technical expertise in SEO, including structured data, JavaScript frameworks, and web performance optimization
- Advanced proficiency in SEO analytics, automation, and reporting, with experience using GA4, Adobe Analytics, Looker Studio, and enterprise SEO platforms
- Strong leadership and communication skills, with the ability to influence senior stakeholders and present complex ideas persuasively
- Experience with digital PR, content marketing, and authority-building strategies
- Ability to translate complex SEO insights into executive-level recommendations and strategic roadmaps
Preferred Skills:
- Experience with AI-driven SEO tools and applications
- Fluency in multiple languages
ASSUMPTION: While a traditional degree is not strictly required, a strong background in SEO and relevant experience are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for SEO Directors in the Netherlands)
Benefits:
- Annual Bonus Scheme
- Flexible Working Hours
- Paid Self-Development Day (accumulated one day per month)
- Access to LinkedIn Learning with unlimited online courses
Working Hours: Full-time (40 hours per week) with flexible working hours between 8:00 AM and 6:30 PM, and the option to work remotely up to 60% of the time
ASSUMPTION: The salary range provided is an estimate based on market research for SEO Director roles in the Netherlands. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Global, with a significant presence in the Netherlands)
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that combines human expertise, cutting-edge technology, and generative AI to create innovative campaigns for progressive brands.
- The company focuses on reinventing marketing to move at the speed of digital, empowering clients to achieve their business goals.
- Jellyfish offers a wide range of services, including search, analytics, integrated campaign planning, design and build, creative, conversion optimization, training, video production and animation, paid media, email, organic social, and paid social.
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish is a well-established global agency with a strong focus on innovation and digital transformation, providing ample opportunities for growth and professional development.
📊 Role Analysis
Career Level: Senior/Management level, with potential for further growth into leadership or specialized roles
Reporting Structure: The SEO Director will report directly to the Head of Earned Media and work closely with various teams, including Content, Digital PR, and Paid Media
Work Arrangement: Hybrid (2 days remote per week, with flexible working hours between 8:00 AM and 6:30 PM)
Growth Opportunities:
- Potential to lead and grow the SEO team within the region
- Opportunities to work on global client accounts and collaborate with international teams
- possibility to specialize in specific areas of SEO or take on additional responsibilities within the Earned Media department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance
Office Location(s): Strawinskylaan, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong digital industry and a high quality of life
- The Netherlands is known for its progressive business culture, work-life balance, and strong social welfare system
- The office is located in a central, easily accessible area with excellent public transportation options
Work Schedule: Full-time (40 hours per week) with flexible working hours between 8:00 AM and 6:30 PM, and the option to work remotely up to 60% of the time
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between work and personal life, allowing employees to optimize their productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Earned Media
- Background check and offer
Key Assessment Areas:
- Technical SEO expertise and strategic mindset
- Leadership and communication skills
- Cultural fit and alignment with Jellyfish's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and strategic approach
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and industry knowledge
- Be ready to discuss your experience with AI-driven SEO tools and applications, as well as your thoughts on the future of SEO
ATS Keywords: SEO strategy, enterprise-level SEO, technical SEO, AI-driven SEO, leadership, team mentoring, client engagement, industry trends, algorithm updates, digital PR, content marketing, analytics, automation, reporting
ASSUMPTION: The interview process will focus on assessing the candidate's technical expertise, strategic mindset, and cultural fit, with a strong emphasis on problem-solving and adaptability.
🛠️ Tools & Technologies
- SEO platforms (e.g., SEMrush, Ahrefs, Moz, BrightEdge)
- Analytics tools (e.g., GA4, Adobe Analytics, Looker Studio)
- AI-driven SEO tools (e.g., Frase, Albert, MarketMuse)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The SEO Director will be expected to have experience with industry-standard SEO tools and platforms, as well as a willingness to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and continuous improvement
- Move Smarter: Leverage data-driven insights and strategic thinking
- Move Together: Foster collaboration and teamwork
Work Style:
- Results-driven and performance-oriented
- Data-driven and analytical
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a time when you had to adapt your SEO strategy due to a significant algorithm change or industry shift?
- How do you approach mentoring and developing team members to enhance their SEO skills and knowledge?
ASSUMPTION: Jellyfish values candidates who are passionate about digital marketing, committed to continuous learning, and eager to collaborate with a diverse and dynamic team.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities
- Keeping up with the fast-paced nature of SEO and digital marketing
- Balancing strategic planning and hands-on execution
- Adapting to a hybrid work environment and managing remote team members
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role.
📈 Similar Roles Comparison
- SEO Manager vs. SEO Director: While both roles focus on SEO strategy, the SEO Director role requires more senior-level leadership, strategic innovation, and cross-channel collaboration.
- SEO vs. PPC/SEM: SEO focuses on organic search results, while PPC/SEM involves paid advertising. Both roles require a strong understanding of digital marketing and analytics, but SEO is more focused on long-term strategy and content optimization.
- SEO vs. Content Marketing: SEO and Content Marketing are closely related, with SEO focusing on optimizing content for search engines and driving organic traffic, while Content Marketing involves creating and distributing valuable content to attract and engage audiences.
ASSUMPTION: This role is unique in its focus on leading SEO strategy across enterprise-level clients and driving strategic innovation within the Earned Media department.
📝 Sample Projects
- Developing and implementing a comprehensive SEO roadmap for a global e-commerce client, driving a 30% increase in organic traffic within six months
- Collaborating with the Content team to create and optimize blog content, resulting in a 50% increase in organic traffic from blog posts
- Conducting a technical SEO audit for a B2B SaaS client, identifying and fixing critical issues that improved organic visibility by 25%
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the SEO Director role, from strategic planning and execution to hands-on technical SEO and cross-channel collaboration.
❓ Key Questions to Ask During Interview
- How does Jellyfish support the professional development and growth of its SEO team members?
- What are the key priorities for the SEO team in the first 90 days, and how can I contribute to their success?
- How does Jellyfish approach cross-channel collaboration and integration within the Earned Media department?
- What are the most significant industry trends and algorithm updates that the SEO team is currently monitoring and addressing?
- How does Jellyfish measure and evaluate the success of its SEO strategies and campaigns?
ASSUMPTION: These questions will help you better understand the role's priorities, the team's dynamics, and the company's approach to SEO and digital marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and strategic approach
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and industry knowledge
- Be ready to discuss your experience with AI-driven SEO tools and applications, as well as your thoughts on the future of SEO
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
