📌 Core Information
🔹 Job Title: SEO Editor
🔹 Company: LabX Media Group
🔹 Location: Toronto, Ontario (Remote)
🔹 Job Type: On-site (with remote flexibility)
🔹 Category: Digital Media & Publishing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (on-site with remote options)
🚀 Job Overview
Key aspects of this role include:
- Leveraging AI tools to generate, refine, and structure content for SEO and editorial standards
- Conducting keyword research to identify high-value topics and guide content strategy
- Collaborating with SEO specialists and other SEO Editors to create scalable, search-focused content
- Monitoring and analyzing content performance using tools like Google Analytics and Search Console
- Staying updated on Google algorithm changes, SEO trends, and new developments in AI and search
ASSUMPTION: This role requires a strong balance of technical SEO skills and editorial prowess, with a focus on leveraging AI tools to streamline content creation.
📋 Key Responsibilities
✅ Use AI tools to generate, refine, and structure content that meets SEO and editorial standards
✅ Undertake keyword research to identify high-value topics, map search intent, and guide content structure
✅ Collaborate with SEO specialists and other SEO Editors to create scalable, search-focused content
✅ Fact-check and polish AI-generated drafts to ensure accuracy, clarity, and alignment with brand tone
✅ Monitor and analyze content performance using tools like Google Analytics and Search Console
✅ Stay on top of Google algorithm changes, SEO trends, and new developments in AI and search
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on using AI tools to optimize content for search engines and readers.
🎯 Required Qualifications
Education: Degree in biology, chemistry, or a similar discipline
Experience: 3+ years of experience in SEO-focused writing, digital publishing, or editorial content creation
Required Skills:
- Proven experience conducting keyword research and applying findings to content strategy
- Strong working knowledge of SEMrush, Ahrefs, and/or similar SEO tools
- Confidence using AI tools like ChatGPT for content ideation, outlining, and drafting
- Excellent editing and fact-checking skills
- Understanding of on-page SEO, metadata optimization, and user search behavior
- Adaptability to work in an experimental, fast-moving team environment
Preferred Skills:
- Experience with Google Analytics and Search Console
- Familiarity with content management systems (CMS)
- Knowledge of HTML and basic web development principles
ASSUMPTION: While the role requires specific SEO and editorial skills, adaptability and a willingness to learn are also crucial for success in this fast-paced environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Editors with 2-5 years of experience in Toronto, the estimated salary range is CAD 60,000 - CAD 80,000 per year. This range may vary depending on the candidate's skills, experience, and the company's internal equity.
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Employee assistance program (EAP)
- Retirement savings plan with company matching
- Flexible work arrangements and remote work options
- Opportunities for professional development and growth
Working Hours: Full-time position with a standard workweek of 37.5 hours, typically Monday to Friday. Some flexibility in working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's skills and experience. The benefits package is subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: LabX Media Group operates in the Technology, Information, and Media industry, focusing on B2B science media and publishing.
Company Size: LabX Media Group has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: LabX Media Group was founded in 1995, with over two decades of experience in the industry.
Company Description:
- LabX Media Group is a leading B2B science media company delivering award-winning editorial, essential industry news, analysis, and insights for members of the scientific research and life science communities.
- The company connects laboratory professionals with the resources to help them make smarter buying decisions through powerful, market-leading brands.
- LabX Media Group includes flagship brands such as LabX, Lab Manager, The Scientist, Technology Networks, Drug Discovery News, and IFLScience.
Company Specialties:
- Laboratory and scientific equipment
- Auctions and marketplace for lab equipment
- Science publishing and B2B media
- Life science and pharmaceutical industries
Company Website: http://www.labxmediagroup.com
ASSUMPTION: LabX Media Group's extensive industry experience and diverse portfolio of brands provide a strong foundation for growth and innovation in the digital media landscape.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in SEO-focused writing or digital publishing.
Reporting Structure: The SEO Editor will report directly to the SEO Manager or a similar role within the organization.
Work Arrangement: This is a hybrid role, with a combination of on-site work at the company's headquarters in Midland, Ontario, and remote work options.
Growth Opportunities:
- Advancement to senior editorial or management roles within the company
- Expansion of skills and expertise in SEO, AI, and digital publishing
- Opportunities to work on diverse projects and brands within the LabX Media Group portfolio
ASSUMPTION: This role offers a unique blend of editorial and SEO expertise, with ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: LabX Media Group's headquarters is located in Midland, Ontario, with a remote-friendly work environment that allows for flexible work arrangements.
Office Location(s): 334 King Street, Midland, Ontario L4R 3M8, CA
Geographic Context:
- Midland, Ontario, is a scenic town located on the shores of Georgian Bay, offering a balance of urban convenience and natural beauty.
- The region is home to a diverse range of industries, including manufacturing, healthcare, and technology.
- LabX Media Group's headquarters is conveniently located near major transportation routes and offers ample parking.
Work Schedule: The standard workweek is Monday to Friday, with some flexibility in working hours and the option to work remotely.
ASSUMPTION: The hybrid work environment at LabX Media Group offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager or a panel of team members
- Skills assessment or writing test
- Final interview with the SEO Manager or a senior team member
Key Assessment Areas:
- SEO knowledge and experience
- Editorial skills and writing ability
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO and editorial experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the interview by researching LabX Media Group's brands and recent content
- Be ready to discuss your approach to using AI tools for content creation and optimization
ATS Keywords: SEO, content creation, keyword research, AI tools, editing, fact-checking, digital publishing, analytics, SEMrush, Ahrefs, Google Search Console, on-page SEO, metadata optimization, user search behavior, collaboration, adaptability
ASSUMPTION: LabX Media Group's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Google Analytics
- Google Search Console
- ChatGPT (or similar AI tools)
- Content management systems (CMS)
- HTML and basic web development tools
ASSUMPTION: The tools and technologies listed are essential for the role and may be expanded upon based on the candidate's skills and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and technologies to drive growth and improvement
- Collaboration: Working together to achieve common goals and exceed expectations
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Adaptable and open to change in a fast-paced environment
- Strong communication and teamwork skills
- Self-motivated and able to work independently when needed
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in SEO and AI?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or processes?
- How do you ensure the accuracy and quality of your work when using AI tools for content creation?
ASSUMPTION: LabX Media Group values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast pace of change in SEO and AI technologies
- Balancing the need for high-quality content with the demands of SEO and lead generation
- Adapting to a hybrid work environment and maintaining productivity
- Managing multiple projects and deadlines in a dynamic editorial calendar
ASSUMPTION: These challenges can be overcome with strong technical skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional editorial roles, this position requires a strong focus on SEO and AI-driven content creation
- LabX Media Group's diverse portfolio of brands offers opportunities to work on a wide range of projects and topics
- This role provides a unique blend of editorial and technical skills, with ample opportunities for professional growth and development
ASSUMPTION: This role offers a unique blend of editorial and technical skills, with ample opportunities for professional growth and development within the company.
📝 Sample Projects
- Optimizing a series of articles on laboratory equipment for search engines and user engagement
- Conducting keyword research and creating a content strategy for a new brand launch
- Using AI tools to generate and refine content for a high-traffic, industry-leading publication
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does LabX Media Group support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the SEO department?
- How does LabX Media Group approach work-life balance and employee well-being?
- What are the most significant challenges facing the SEO team in the coming year, and how can this role contribute to addressing them?
- How does LabX Media Group integrate AI and other emerging technologies into its content creation and publishing processes?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and long-term prospects for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO and editorial experience
- Prepare for the interview by researching LabX Media Group's brands and recent content, as well as brushing up on your SEO and AI knowledge
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
