SEO Executive

📌 Core Information

🔹 Job Title: SEO Executive

🔹 Company: Dubizzle MENA

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to drive organic traffic and boost user engagement
• Creating high-quality, SEO-optimized content for web, email, and mobile platforms
• Collaborating with cross-functional teams to develop data-driven content strategies
• Monitoring and improving content performance using SEO tools
• Staying updated with Google Trends to capitalize on trending topics

ASSUMPTION: This role requires a strong understanding of SEO, content strategy, and customer lifecycle marketing to succeed.

📋 Key Responsibilities

✅ Write and edit SEO-optimized content, including blog posts, landing pages, product descriptions, and website copy

✅ Develop and write content tailored to different stages of the customer lifecycle (CLM) to boost engagement and retention

✅ Craft compelling newsletters, push notifications, and in-app messages that align with brand tone and drive user actions

✅ Conduct keyword research and integrate relevant keywords naturally into content

✅ Utilize Google Trends to stay ahead of emerging topics and align content strategy with trending search behaviors

✅ Optimize content for readability, search engines, and user experience

✅ Collaborate with SEO, CRM, and content teams to develop data-driven content strategies

✅ Use SEO tools to monitor and improve content performance

✅ Ensure consistency across all communication channels (web, email, mobile) that is in line with brand guidelines

ASSUMPTION: This role involves a high level of multitasking and requires the ability to adapt tone and voice across different platforms and audiences.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Journalism, or a related field (preferred)

Experience: 2-5 years in SEO copywriting, content creation, or digital marketing

Required Skills:

• Excellent command of written English and Arabic – ability to craft clear, compelling, and culturally relevant content for bilingual audiences
• Strong SEO knowledge, including keyword research, meta tags, internal linking, and content structure
• Experience with customer lifecycle marketing (CLM) and creating content for email campaigns, newsletters, and push notifications
• Strong understanding of Google Trends and ability to identify and capitalize on trending keywords
• Excellent writing, editing, and proofreading skills with an ability to adjust tone and style for different audiences and platforms
• Experience with content optimisation tools

Preferred Skills:

• Ability to adapt tone and voice across different platforms and audiences
• Excellent time management and ability to meet deadlines under pressure
• Strong research and analytical skills
• Detail-oriented with strong proofreading and editing abilities

ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and skills may be considered over formal education.

💰 Compensation & Benefits

Salary Range: The salary range for an SEO Executive in Cairo, Egypt, with 2-5 years of experience typically falls between EGP 15,000 - 25,000 per month. This estimate is based on market research and may vary depending on the company's size and the candidate's skills and experience.

Benefits:

• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate and may vary based on the company's internal compensation structure and the candidate's negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dubizzle MENA operates in the online classifieds industry, focusing on connecting professionals with customers and buyers with sellers to facilitate transactions. The company is part of the larger Dubizzle Group, which owns and operates bespoke classifieds portals in emerging markets, primarily in the MENA and South Asia regions.

Company Size: Dubizzle Group has 5,001-10,000 employees, making it a mid-sized company with a substantial team and resources to support employee growth and development.

Founded: The exact founding date of Dubizzle MENA is not specified, but the Dubizzle Group was established in 2005.

Company Description:

• Dubizzle Group owns and operates bespoke classifieds portals in emerging markets, primarily in the MENA and South Asia regions.
• The Group’s flagship ventures include dubizzle and Bayut in MENA, and Zameen.com and OLX in Pakistan.
• Dubizzle Group is focused on creating valuable connections to empower sustainable living and adding significant value to the businesses that work with them and the end users.

Company Specialties:

• Online Classified Portals
• Real Estate
• Real Estate Development
• Technology
• Autos
• Internet

Company Website: http://www.dubizzlegroup.com

ASSUMPTION: Dubizzle MENA is part of a larger, well-established group with a strong presence in the online classifieds industry, providing stability and growth opportunities for employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in SEO copywriting, content creation, or digital marketing. The role offers opportunities for growth and development within the company.

Reporting Structure: The SEO Executive will report directly to the SEO Manager and collaborate with cross-functional teams, including SEO, CRM, and content teams.

Work Arrangement: This is an on-site role based in Cairo, Egypt. The work arrangement may include flexible working hours based on team needs and performance.

Growth Opportunities:

• Progression to a Senior SEO Executive or SEO Manager role within the company
• Expanding skills and expertise in SEO, content strategy, and digital marketing
• Gaining experience working with a diverse, international team

ASSUMPTION: This role offers opportunities for career growth and development within the company, based on performance and the availability of higher-level positions.

🌍 Location & Work Environment

Office Type: The company operates a modern, professional office environment in the DIFC (Dubai International Financial Centre) in Dubai, United Arab Emirates. The Cairo office is expected to have a similar work environment.

Office Location(s): The main office is located in the DIFC, Dubai, United Arab Emirates. The Cairo office location is not specified.

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural landmarks, and vibrant business environment.
• Cairo offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The work environment in Cairo is expected to be similar to the company's other offices, offering a modern, professional setting with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or writing test
• In-person or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and understanding
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO, content creation, and digital marketing experience.
• Include examples of your previous work, such as blog posts, landing pages, or email campaigns, to demonstrate your skills.
• Prepare for the technical assessment or writing test by brushing up on your SEO knowledge and practicing your writing skills.
• Research the company and its values to ensure a strong cultural fit and alignment with the company's mission.

ATS Keywords: SEO, content strategy, keyword research, meta tags, internal linking, customer lifecycle marketing, Google Trends, writing, editing, proofreading, digital marketing

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants. It is essential to stay informed about the latest updates and communicate openly with the HR team throughout the process.

🛠️ Tools & Technologies

• SEMrush
• Google Search Console
• Google Trends
• Content management systems (CMS)
• Email marketing platforms
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's internal systems and the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centricity
• Collaboration
• Innovation
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Results-driven and performance-based

Self-Assessment Questions:

• How do you align your work with the company's values of integrity and customer-centricity?
• Describe a time when you collaborated with a team to achieve a common goal and how you contributed to the success of the project.
• How do you stay updated with the latest trends and best practices in SEO and content strategy?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with cross-functional teams and aligning with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with a diverse, international team and navigating cultural differences
• Keeping up with the latest trends and best practices in SEO and content strategy

ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other SEO Executive roles, this position may offer more opportunities for collaboration and growth within a larger, established company.
• In the online classifieds industry, this role may require a stronger focus on customer lifecycle marketing and creating content for various platforms (web, email, mobile).
• Career progression in this role may involve expanding skills and expertise in SEO, content strategy, and digital marketing, with opportunities to advance to a Senior SEO Executive or SEO Manager role.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, based on the company's size, focus, and work environment.

📝 Sample Projects

• Developing and executing an SEO strategy to improve organic traffic for a new product launch
• Creating a series of blog posts and landing pages to promote a seasonal marketing campaign
• Designing and implementing an email marketing campaign to re-engage inactive users and boost retention

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall SEO strategy for the company?
• How does the company support the professional development and growth of its employees?
• Can you provide examples of successful SEO campaigns or initiatives implemented by the company in the past?
• How does the company approach collaboration and communication between different teams and departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO, content creation, and digital marketing experience.
• Prepare for the technical assessment or writing test by brushing up on your SEO knowledge and practicing your writing skills.
• Research the company and its values to ensure a strong cultural fit and alignment with the company's mission.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.