📌 Core Information
🔹 Job Title: SEO Executive
🔹 Company: Havas Group
🔹 Location: Madrid, Spain (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing advanced SEO strategies to drive organic growth and enhance visibility.
- Conducting in-depth keyword research and intent analysis to inform content plans.
- Optimizing on-page SEO elements and technical SEO factors to improve performance.
- Collaborating with cross-functional teams to integrate SEO into digital initiatives.
- Staying current with search engine algorithm updates, AI trends, and industry innovations.
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and effective communication with various teams.
📋 Key Responsibilities
✅ Design and execute advanced SEO strategies focused on growth, automation, and continuous improvement.
✅ Conduct in-depth keyword research and intent analysis to inform scalable content plans.
✅ Optimize on-page SEO elements (metadata, headings, internal linking) and technical SEO factors (indexation, site structure, Core Web Vitals).
✅ Audit, refine, and scale landing pages, content hubs, and product pages to maximize visibility and engagement.
✅ Perform competitor and SERP analysis to uncover actionable insights and gaps.
✅ Implement and manage AI-powered tools for content generation, clustering, keyword grouping, and performance prediction.
✅ Build and execute ethical link-building strategies that reinforce brand authority and trust.
✅ Track and report SEO performance using advanced analytics.
✅ Collaborate with cross-functional teams (content, UX, product, dev) to integrate SEO into all digital initiatives.
✅ Stay current on search engine algorithm updates, AI trends, and industry innovations.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects with tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Communication, Business, Data Science, or a related field.
Experience: Minimum 2 years of proven SEO experience, ideally in high-growth digital environments and agencies.
Required Skills:
- Fluent in English and Spanish, both written and spoken.
- Strong command of technical SEO, content SEO, and off-page strategies.
- Experience with SEO automation and AI-powered platforms (e.g., custom GPT workflows).
- Proficiency in SEO and analytics tools (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Looker Studio).
- Familiarity with data extraction and transformation tools (e.g., Python scripts, Google Sheets automation, APIs).
- Exceptional analytical skills and data-driven mindset.
- Excellent communication and project management skills.
- Detail-oriented, organized, and comfortable working on multiple projects with tight deadlines.
Preferred Skills:
- Experience with AI and machine learning tools for SEO.
- Knowledge of the advertising industry and agency environment.
ASSUMPTION: Candidates with a strong background in SEO and a passion for data-driven decision making will excel in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for SEO Executives with 2-5 years of experience in Madrid)
Benefits:
- High-impact role in a company that embraces innovation, experimentation, and continuous learning.
- A fast-paced, collaborative team that values quality, autonomy, and smart execution.
- Access to premium SEO and AI tools.
- Real opportunities to shape SEO strategy and automate processes across departments.
- Flexible work model and a results-oriented culture
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Havas Group is one of the world's largest global communications networks, with over 23,000 people in over 100 markets.
Company Size: 10,001+ employees. As a large organization, Havas offers numerous opportunities for growth and collaboration.
Founded: 1835 in Paris, France. Havas has a rich history and extensive experience in the advertising industry.
Company Description:
- Havas is committed to making a meaningful difference to brands, businesses, and people.
- The company has developed a seamlessly integrated global strategy and operating system, Converged, designed to answer clients' needs for standout, cross-functional, end-to-end communications solutions.
- Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive.
Company Specialties:
- Advertising Services
- Media Planning & Buying
- Creative Services
- Public Relations
- Healthcare Communications
Company Website: https://www.havas.com/
ASSUMPTION: Working at Havas Group offers opportunities to collaborate with diverse teams and work on high-profile campaigns for global clients.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience looking to grow their careers in SEO.
Reporting Structure: The SEO Executive will report directly to the Head of SEO and work closely with cross-functional teams, including content, UX, product, and development.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a focus on collaboration and teamwork.
Growth Opportunities:
- Advancement to Senior SEO roles or management positions within the SEO department.
- Expansion into related fields, such as content strategy, UX, or product management.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in SEO and gain experience working in a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid. The Madrid office is located in the Eloy Gonzalo area, with a flexible work model that combines on-site and remote work.
Office Location(s): Madrid - Eloy Gonzalo
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant culture and diverse economy.
- The Eloy Gonzalo area is a bustling neighborhood with easy access to public transportation and amenities.
- Madrid offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options.
Work Schedule: Full-time, with flexible hours and remote work options available. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: Working in Madrid offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and vibrant culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Havas Group careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- Technical interview to evaluate SEO skills and knowledge.
- Final interview with the Head of SEO and other stakeholders to discuss the role and company culture.
Key Assessment Areas:
- SEO knowledge and skills, including technical SEO, content optimization, and link building.
- Data analysis and interpretation abilities.
- Communication and project management skills.
- Cultural fit and alignment with Havas Group values.
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Include specific examples of SEO campaigns or projects you've worked on and the results you achieved.
- Demonstrate your understanding of the role and Havas Group's business by researching the company and preparing thoughtful questions for the interview.
ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, content optimization, link building, analytics, project management, communication, data-driven, AI, automation, detail-oriented, organized
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the current hiring pipeline at Havas Group.
🛠️ Tools & Technologies
- SEO and analytics tools: Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Looker Studio
- AI and automation tools: Custom GPT workflows, Python scripts, Google Sheets automation, APIs
- Project management tools: Asana, Trello, Jira, or similar platforms
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive growth and success.
- Collaboration: Working together to achieve common goals and create meaningful impact.
- Quality: Delivering exceptional work that meets the highest standards.
Work Style:
- Data-driven: Making informed decisions based on data and analytics.
- Agile: Adapting to change and responding quickly to new opportunities and challenges.
- Collaborative: Working effectively with cross-functional teams to achieve shared objectives.
Self-Assessment Questions:
- Do you have a strong passion for data-driven decision making and continuous learning?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive in a role that requires a high level of autonomy and initiative?
ASSUMPTION: Candidates who align with Havas Group's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities with tight deadlines.
- Keeping up with the fast-paced nature of the advertising industry and SEO trends.
- Collaborating effectively with cross-functional teams and stakeholders.
- Adapting to a hybrid work environment and balancing on-site and remote work.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from other SEO positions in that it focuses on growth, automation, and continuous improvement, with a strong emphasis on AI and data-driven decision making.
- In the advertising industry, SEO plays a critical role in driving organic traffic and supporting overall marketing efforts.
- Career paths in SEO can lead to senior roles, management positions, or expansion into related fields such as content strategy or UX.
ASSUMPTION: This role offers unique opportunities for growth and development in the SEO field, with a focus on innovation and automation.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a high-traffic website and implementing recommendations to improve organic visibility.
- Developing and executing a data-driven content strategy to support a product launch campaign.
- Building and managing an ethical link-building campaign to reinforce brand authority and trust.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on data-driven decision making and continuous learning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the SEO department?
- What are the most pressing SEO challenges facing the company, and how can this role address them?
- How does Havas Group support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Havas Group foster a culture of innovation and experimentation in its SEO strategies?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the interview by researching Havas Group and the advertising industry, and practicing your responses to common SEO interview questions.
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
