📌 Core Information
🔹 Job Title: SEO Executive
🔹 Company: Entain
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-05
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid: 2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting SEO Managers in developing and executing comprehensive SEO strategies
- Conducting keyword research and analysis to identify content optimization opportunities
- Collaborating with cross-functional teams to align SEO strategies with overall marketing and business objectives
- Assisting in implementing backlink strategy, including outreach, link acquisition, and relationship building
- Monitoring and analyzing website performance metrics, search engine rankings, and organic traffic data
ASSUMPTION: This role requires a strong understanding of SEO concepts and best practices, as well as familiarity with SEO tools. It is ideal for a motivated individual looking to grow their career in digital marketing.
📋 Key Responsibilities
✅ Assist in conducting keyword research and analysis to identify opportunities for content optimization and target relevant search queries
✅ Collaborate with cross-functional teams to ensure alignment of SEO strategies with overall marketing and business objectives
✅ Assist in implementing the backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites
✅ Contribute to competitor analysis to identify opportunities for acquiring high-quality backlinks and improving domain authority
✅ Support content creation efforts, ensuring high-quality, SEO-optimized content that aligns with target keywords and user intent
✅ Assist in monitoring and analyzing website performance metrics, search engine rankings, and organic traffic data to provide insights and recommendations for optimization
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven analysis to improve organic search visibility and drive website traffic.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience executing basic SEO tasks
Required Skills:
- Strong understanding of SEO concepts and best practices
- Familiarity with SEO tools such as Google Analytics, Google Search Console, or similar platforms
- Proficient in analyzing and interpreting data, with strong analytical skills to provide valuable insights
- Excellent communication and teamwork skills, enabling effective collaboration with cross-functional teams
- Detail-oriented mindset, capable of managing multiple tasks and prioritizing effectively
- Passion for digital marketing and a strong desire to learn and grow in the field of SEO
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in SEO and be eager to learn and grow in the role. Previous experience in a marketing or SEO-related position is beneficial but not required.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and qualifications)
Benefits:
- Generous group bonus scheme
- Hybrid working (2 days in the office)
- Private medical insurance
- Pension scheme (matched to 6%)
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off to use at either Christmas or New Year
- Entain & Enhance days (2 paid days off to focus on professional or personal development)
- Share save scheme
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for SEO Executive roles in the UK. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Entain operates in the entertainment industry, focusing on online gaming, sports betting, and poker. The company is a FTSE 100 constituent and is one of the world's largest sports betting and gaming entertainment groups.
Company Size: Entain has over 30,000 employees across 19 different countries, making it a large, global organization.
Founded: Entain's journey began in the 1880s, with its brands paving the way and making history. The company evolved from GVC Holdings on 9th December 2020.
Company Description:
- Entain is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker.
- The company is committed to promoting a culture that shatters barriers to unite and encourages uncompromised diversity of background, thought, and experience.
- Entain is focused on being THE world leader in sports betting and gaming, with a unique technology that is revolutionizing the industry.
Company Specialties:
- Online Gaming
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's large size and global presence offer numerous opportunities for career growth and development. The company's diverse portfolio of brands caters to a wide range of customer preferences and markets.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to establish themselves in the field of SEO and digital marketing.
Reporting Structure: The SEO Executive will report directly to the SEO Manager and work closely with cross-functional teams, including content creators, marketing specialists, and data analysts.
Work Arrangement: The role is hybrid, with 2 days required in the office and the remaining days working remotely.
Growth Opportunities:
- Progression to a Senior SEO Executive or SEO Manager role as skills and experience develop
- Expansion into other areas of digital marketing or related fields, such as content strategy or paid advertising
- Opportunities to work on high-profile projects and collaborate with international teams
ASSUMPTION: This role provides a strong foundation in SEO and digital marketing, with ample opportunities for career growth and development within Entain's extensive portfolio of brands.
🌍 Location & Work Environment
Office Type: Entain's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1 Stratford Place, 24-130 Montfichet Rd, London E20 1EG, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and numerous opportunities for professional growth and development.
- The office is located in the Stratford area, which offers easy access to public transportation, shopping, and dining options.
- The surrounding area is home to numerous cultural attractions, including the Olympic Park, Westfield Stratford City, and the Victoria and Albert Museum of Childhood.
Work Schedule: The role follows a standard full-time work schedule, with core hours from 9:00 AM to 5:30 PM. Flexible working arrangements may be available upon discussion.
ASSUMPTION: Entain's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and understanding of best practices
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and alignment with Entain's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of Entain's business and the role's requirements in your application materials
- Prepare for the interview by researching Entain's brands, values, and recent news
ATS Keywords: SEO, keyword research, content optimization, data analysis, marketing effectiveness, innovation, organic search visibility, website traffic, backlink strategy, outreach, link acquisition, relationship building, competitor analysis, high-quality content, user intent, website performance metrics, search engine rankings, organic traffic data, insights, recommendations, optimization
ASSUMPTION: Entain's recruitment process is designed to assess candidates' skills, experience, and cultural fit. The company values diversity and encourages applicants from all backgrounds to apply.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush or similar SEO tools
- Content management systems (CMS)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is beneficial but not required. The SEO Executive will receive training and support to develop their skills and knowledge in these areas.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Innovation through technology
- Encouraging diversity and inclusion
- Fostering a collaborative and supportive work environment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
- Customer-focused and results-driven
Self-Assessment Questions:
- Do I share Entain's values and commitment to putting people first?
- Am I comfortable working in a collaborative, data-driven environment?
- Do I have the adaptability and creativity required to push boundaries and innovate through technology?
- Am I passionate about digital marketing and eager to learn and grow in the field of SEO?
ASSUMPTION: Entain values diversity and encourages applicants from all backgrounds to assess their fit with the company's culture and values.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced, dynamic environment
- Keeping up with the latest SEO trends and best practices
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the company's portfolio of brands or marketing strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and a commitment to Entain's values and culture.
📈 Similar Roles Comparison
- This role is similar to SEO Executive positions in other entertainment, gaming, or digital marketing companies, with a focus on supporting SEO Managers in developing and executing SEO strategies.
- Industry-specific context: Entain's large portfolio of brands and global presence offer unique opportunities for career growth and development in the SEO field.
- Career path comparison: This role is an entry-level or junior position, with opportunities for progression to Senior SEO Executive or SEO Manager roles as skills and experience develop.
ASSUMPTION: This role provides a strong foundation in SEO and digital marketing, with ample opportunities for career growth and development within Entain's extensive portfolio of brands.
📝 Sample Projects
- Conducting keyword research and analysis for a new brand launch, identifying target keywords and optimizing content for search engines
- Collaborating with content creators to develop high-quality, SEO-optimized blog posts and articles, driving organic traffic and engagement
- Implementing a backlink strategy for an established brand, improving domain authority and search engine rankings through targeted outreach and relationship building
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the SEO Executive in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall SEO strategy for the company's portfolio of brands?
- What opportunities are there for professional development and growth within the SEO team and the wider organization?
- How does Entain support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Entain's culture, values, and commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the interview by researching Entain's brands, values, and recent news
- If selected, complete the technical assessment or case study as required
- Follow up with the HR team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
