📌 Core Information
🔹 Job Title: SEO Executive
🔹 Company: Havas Group
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing advanced SEO strategies focused on growth, automation, and continuous improvement.
- Conducting in-depth keyword research and intent analysis to inform scalable content plans.
- Optimizing on-page SEO elements and technical SEO factors to maximize organic visibility.
- Collaborating with cross-functional teams to integrate SEO into all digital initiatives.
ASSUMPTION: This role requires a strong understanding of SEO best practices, AI tools, and data-driven decision making. It is ideal for candidates with a proven track record in SEO and a passion for staying current with industry trends.
📋 Key Responsibilities
✅ Design and execute advanced SEO strategies focused on growth, automation, and continuous improvement.
✅ Conduct in-depth keyword research and intent analysis to inform scalable content plans.
✅ Optimize on-page SEO elements (metadata, headings, internal linking) and technical SEO factors (indexation, site structure, Core Web Vitals).
✅ Audit, refine, and scale landing pages, content hubs, and product pages to maximize visibility and engagement.
✅ Perform competitor and SERP analysis to uncover actionable insights and gaps.
✅ Implement and manage AI-powered tools for content generation, clustering, keyword grouping, and performance prediction.
✅ Build and execute ethical link-building strategies that reinforce brand authority and trust.
✅ Track and report SEO performance using advanced analytics.
✅ Collaborate with cross-functional teams (content, UX, product, dev) to integrate SEO into all digital initiatives.
✅ Stay current on search engine algorithm updates, AI trends, and industry innovations.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects with tight deadlines. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Degree in Marketing, Digital Communication, Business, Data Science, or a related field is valued.
Experience: Minimum 2 years of proven SEO experience, ideally in high-growth digital environments and Agencies.
Required Skills:
- Bilingual: Fluent in English and Spanish, both written and spoken.
- Strong command of technical SEO, content SEO, and off-page strategies.
- Experience with SEO automation and AI-powered platforms (e.g., custom GPT workflows) is a plus.
- Proficiency in SEO and analytics tools (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Looker Studio).
- Familiarity with data extraction and transformation tools (e.g., Python scripts, Google Sheets automation, APIs) is a plus.
- Exceptional analytical skills and data-driven mindset.
- Excellent communication and project management skills.
- Detail-oriented, organized, and comfortable working on multiple projects with tight deadlines.
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Fluency in additional languages.
ASSUMPTION: Given the bilingual requirement and the need for strong analytical skills, candidates with a background in marketing, data analysis, or a related field are likely to be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- High-impact role in a company that embraces innovation, experimentation, and continuous learning.
- A fast-paced, collaborative team that values quality, autonomy, and smart execution.
- Access to premium SEO and AI tools.
- Real opportunities to shape SEO strategy and automate processes across departments.
- Flexible work model and a results-oriented culture
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may include health insurance, retirement plans, and other perks typical of a mid-sized advertising agency.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Havas Group is one of the world’s largest global communications networks, with over 23,000 employees in over 100 markets.
Company Size: 10,001+ employees. As a large organization, Havas Group offers numerous opportunities for career growth and collaboration with diverse teams.
Founded: 1835 in Paris, France. Havas Group has a rich history and extensive experience in the advertising industry.
Company Description:
- Havas Group is committed to making a meaningful difference to brands, businesses, and people through integrated communications solutions.
- The company embraces innovation, experimentation, and continuous learning, fostering a culture of quality, autonomy, and smart execution.
- Havas Group is dedicated to building a diverse culture where everybody feels they belong and can thrive.
Company Specialties:
- Advertising Services
- Public Relations
- Media Planning and Buying
- Digital Marketing
Company Website: https://www.havas.com/
ASSUMPTION: As a large, global organization, Havas Group offers a wide range of career opportunities and a diverse work environment. Candidates should be prepared to work in a fast-paced, collaborative setting and adapt to the needs of various clients and projects.
📊 Role Analysis
Career Level: Mid-level. This role requires a strong foundation in SEO best practices and a proven track record of success in implementing SEO strategies.
Reporting Structure: The SEO Executive will report directly to the Head of SEO and collaborate with cross-functional teams, including content, UX, product, and development.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a flexible work model that prioritizes results and autonomy.
Growth Opportunities:
- As a mid-sized company, Havas Group offers opportunities for career advancement and professional development.
- Candidates in this role may have the opportunity to lead projects, mentor junior team members, and contribute to the development of SEO strategy.
- The company's commitment to innovation and continuous learning provides ample opportunities for candidates to expand their skillset and take on new challenges.
ASSUMPTION: Given the hybrid work arrangement and the need for strong collaboration skills, candidates should be comfortable working in a dynamic, team-oriented environment and managing their time effectively.
🌍 Location & Work Environment
Office Type: Hybrid. The Madrid office is one of many Havas Group locations worldwide, offering a collaborative and multicultural work environment.
Office Location(s): 29/30 Quai de Dion Bouton, Puteaux, 92800, FR (Headquarters); Madrid - Eloy Gonzalo, Madrid, Spain (Madrid Office)
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Madrid is a major hub for the advertising and marketing industries, with numerous agencies and clients based in the city.
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement. The work schedule may vary depending on project demands and client needs.
ASSUMPTION: Candidates should be comfortable working in a multicultural environment and adapting to the needs of diverse clients and projects. The hybrid work arrangement requires strong time management skills and the ability to work independently when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the SEO team lead
- Final interview with the Head of SEO
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume and cover letter.
- Demonstrate your understanding of AI tools and data-driven decision making in your application materials.
- Prepare for technical interview questions related to SEO best practices, keyword research, and on-page optimization.
- Showcase your ability to work collaboratively and adapt to the needs of diverse teams and projects.
ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, AI tools, data analysis, collaboration, hybrid work, Madrid
ASSUMPTION: The application process for this role may involve several stages, including technical interviews and assessments. Candidates should be prepared to demonstrate their SEO expertise and adaptability throughout the interview process.
🛠️ Tools & Technologies
- SEO and analytics tools (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Looker Studio)
- AI-powered platforms (e.g., custom GPT workflows)
- Data extraction and transformation tools (e.g., Python scripts, Google Sheets automation, APIs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using a variety of SEO and analytics tools, as well as AI-powered platforms and data extraction tools. Familiarity with project management tools is also beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Quality
- Autonomy
- Smart execution
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and autonomous
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and adapting to the needs of various clients and projects?
- Do you have a strong understanding of SEO best practices and a passion for staying current with industry trends?
- Are you comfortable using AI tools and data-driven decision making to inform your strategies?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Havas Group's company values and work style throughout the interview process. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines
- Adapting to the needs of diverse clients and teams
- Staying current with search engine algorithm updates, AI trends, and industry innovations
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and adapt to the needs of diverse clients and teams in this role. Strong communication and project management skills are essential for overcoming these challenges.
📈 Similar Roles Comparison
- Compared to related roles, such as SEO Specialist or SEO Manager, this role places a greater emphasis on AI tools and data-driven decision making.
- As a mid-sized company, Havas Group offers opportunities for career advancement and professional development that may not be available in smaller organizations.
- This role may offer more opportunities for collaboration and cross-functional work than roles in smaller agencies or in-house teams.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to similar roles in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a high-traffic e-commerce website and implementing recommendations to improve organic visibility and engagement.
- Developing and executing a content strategy that leverages AI-powered tools for keyword research, content generation, and performance prediction.
- Collaborating with a cross-functional team to optimize the on-page SEO elements and technical SEO factors of a newly launched product page, resulting in a significant increase in organic traffic and conversions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. Candidates should be prepared to discuss their relevant experience and achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategies used by the team and how they have evolved over time?
- How does the SEO team collaborate with other departments, such as content, UX, and product, to integrate SEO into digital initiatives?
- What opportunities are there for professional development and career advancement within the SEO team and the wider organization?
- How does the company support work-life balance in a hybrid work arrangement?
- Can you provide examples of how the company has embraced innovation, experimentation, and continuous learning in the SEO space?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should tailor their questions to the specific aspects of the role and organization that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant SEO experience and achievements.
- Write a cover letter that demonstrates your understanding of the role, the company, and your fit for the position.
- Prepare for technical interview questions related to SEO best practices, keyword research, and on-page optimization.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
