SEO Executive

📌 Core Information

🔹 Job Title: SEO Executive

🔹 Company: DrinkPrime

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies for DrinkPrime’s website, blog, and YouTube.
• Collaborating with the Content Strategy team to ensure SEO optimization of long format blog content and video content.
• Identifying and fixing technical and on-page SEO gaps for the website.
• Conducting monthly keyword research and website audits to identify high search impression keyword targets.
• Building on-page and off-page analysis checklists and collaborating with the Tech team to ensure website compliance.

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO skills, and collaboration with other teams to drive organic traffic and improve search engine rankings.

📋 Key Responsibilities

✅ Develop and implement effective search engine optimization (SEO) strategies for the website, blog, and YouTube.

✅ Identify and fix gaps in technical and on-page SEO for the website, such as core web vitals, optimization of headers, meta descriptions, meta tags, alt tags, broken pages, etc.

✅ Conduct monthly keyword research and website audits to identify high search impression keyword targets and long-tail keywords that will inform the website communication and blog content strategy.

✅ Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each and every page of the website abides by them, including title and meta description, internal linking, page load speed, website structure, breadcrumbs, sitemap, backlinks, page indexing, etc.

✅ Collect data on branded and non-branded keyword impressions, CTRs, and average positions and report on it.

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO implementation, and data analysis to improve DrinkPrime's online visibility and organic traffic.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 1+ years of experience as an SEO specialist at an agency or marketing team.

Required Skills:

• Proficient with web analytics tools (Google Analytics, Google Webmaster Tools).
• Proficient with backlink tools (Ahrefs or Majestic).
• Proficient with crawling tools (Botify, Screaming Frog and DeepCrawl).
• Proficient with CMS environments such as WordPress.
• Knowledge of HTML and website administration.
• Ability to identify and solve complex problems.
• Efficient at coordination and cross-functional collaboration.

Preferred Skills:

• Experience in managing large websites/e-commerce sites.

ASSUMPTION: Candidates should have a strong foundation in SEO best practices, proficiency with relevant tools, and the ability to work effectively with other teams to drive results.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated, based on industry standards for entry-level SEO roles in Bangalore)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program

Working Hours: Monday-Friday, 9:30 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level SEO roles in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on providing safe drinking water solutions.

Company Size: 201-500 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 2016. DrinkPrime has been operating for 9 years, providing time for the company to establish its mission and grow its customer base.

Company Description:

• DrinkPrime started as a response to the unreliable supply of safe drinking water across urban India.
• The company provides customers with water purifiers that use integrated technology to monitor water quality.
• DrinkPrime aims to make safe drinking water accessible and affordable to every resident in India.

Company Specialties:

• Drinking Water
• Home Delivery
• Retail
• E-commerce
• Hyper Local
• Internet of Things
• Consumer IoT
• Water Purification
• Consumer Services

Company Website: drinkprime.com

ASSUMPTION: DrinkPrime's mission-driven approach and focus on consumer services make it an attractive option for candidates interested in making a social impact through their work.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for an aspiring SEO specialist looking to gain experience in a dynamic and growing company.

Reporting Structure: The SEO Executive will report directly to the Marketing Manager and collaborate with the Content Strategy team, Tech team, and other relevant departments.

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future.

Growth Opportunities:

• As DrinkPrime continues to grow, there may be opportunities for the SEO Executive to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The SEO Executive may also have the opportunity to work on special projects or initiatives that could help them develop new skills and gain exposure to different aspects of the business.

ASSUMPTION: DrinkPrime's growth trajectory and commitment to its mission provide ample opportunities for the SEO Executive to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: DrinkPrime's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Bangalore, with additional offices in Hyderabad and Delhi/NCR.

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, vibrant culture, and pleasant climate.
• The city is home to numerous tech companies, startups, and educational institutions, providing ample opportunities for networking and professional growth.
• Bangalore's diverse population and cultural scene make it an attractive place to live and work.

Work Schedule: Monday-Friday, 9:30 AM - 6:00 PM (with a 1-hour lunch break), with the possibility of flexible hours or remote work arrangements in the future.

ASSUMPTION: DrinkPrime's office environment and location in Bangalore provide an ideal setting for the SEO Executive to thrive both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment
• Final round interview with the Marketing Manager

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with DrinkPrime's mission

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of DrinkPrime's mission and how your skills and experience align with the role.
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO best practices.

ATS Keywords: SEO, search engine optimization, keyword research, website audits, technical SEO, on-page SEO, off-page SEO, CMS, HTML, problem-solving, coordination, cross-functional collaboration

ASSUMPTION: DrinkPrime's interview process is designed to assess candidates' technical SEO skills, problem-solving abilities, and cultural fit, ensuring that they are well-suited to the role and the company's mission.

🛠️ Tools & Technologies

• Google Analytics
• Google Webmaster Tools
• Ahrefs or Majestic
• Botify, Screaming Frog, or DeepCrawl
• WordPress
• HTML

ASSUMPTION: The SEO Executive will be proficient in using these tools and technologies to optimize DrinkPrime's online presence and improve search engine rankings.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: DrinkPrime is committed to making safe drinking water accessible and affordable to every resident in India.
• Innovative: The company continually seeks new ways to improve its products and services and stay ahead of the competition.
• Collaborative: DrinkPrime values teamwork and encourages employees to work together to achieve common goals.

Work Style:

• Dynamic: DrinkPrime operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: The company uses data and analytics to inform its decision-making processes and drive results.
• Customer-focused: DrinkPrime prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.

Self-Assessment Questions:

• Do you share DrinkPrime's commitment to making safe drinking water accessible and affordable to all?
• Are you comfortable working in a fast-paced and dynamic environment?
• Do you have strong communication and collaboration skills, and are you able to work effectively with other teams to achieve common goals?

ASSUMPTION: Candidates who align with DrinkPrime's mission, values, and work style will be the best fit for the SEO Executive role and the company as a whole.

⚠️ Potential Challenges

• The SEO Executive may face competition from other companies and websites for top search engine rankings.
• DrinkPrime's focus on safe drinking water may require the SEO Executive to adapt their strategies to target a specific niche within the consumer services industry.
• The SEO Executive may need to work closely with other teams, such as the Content Strategy team and the Tech team, to ensure that SEO best practices are implemented across the website and other digital platforms.
• The SEO Executive may need to stay up-to-date with the latest SEO trends and best practices, as search engine algorithms and user behavior can change rapidly.

ASSUMPTION: The SEO Executive should be prepared to overcome these challenges and adapt their strategies as needed to drive results and improve DrinkPrime's online presence.

📈 Similar Roles Comparison

• The SEO Executive role at DrinkPrime differs from similar roles at other companies in its focus on the consumer services industry and the company's mission to provide safe drinking water to all residents in India.
• SEO Executive roles at other companies may have a broader focus on e-commerce or other industries, and may not be as heavily focused on mission-driven objectives.
• Career paths for SEO Executives may vary depending on the company's size, industry, and growth trajectory. At DrinkPrime, the SEO Executive may have opportunities to grow within the marketing department or the company as a whole.

ASSUMPTION: Candidates should consider the unique aspects of the SEO Executive role at DrinkPrime and how they align with their career goals and interests.

📝 Sample Projects

• Conducting a comprehensive website audit to identify and address technical and on-page SEO gaps.
• Developing and implementing a keyword research strategy to inform website communication and blog content strategy.
• Collaborating with the Content Strategy team to optimize long format blog content and video content for search engines.

ASSUMPTION: These sample projects provide a snapshot of the SEO Executive's day-to-day responsibilities and the impact they can have on DrinkPrime's online presence and organic traffic.

❓ Key Questions to Ask During Interview

• Can you describe the SEO strategy for DrinkPrime's website and how my role would contribute to its success?
• How does the SEO team collaborate with other departments, such as the Content Strategy team and the Tech team, to ensure SEO best practices are implemented across the website and other digital platforms?
• What are the most significant challenges facing DrinkPrime's SEO efforts, and how can this role help address them?
• How does DrinkPrime support the professional growth and development of its employees, particularly in the SEO team?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: Asking these questions will help the SEO Executive better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DrinkPrime careers page
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter that demonstrates your understanding of DrinkPrime's mission and how your skills and experience align with the role.
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO best practices.
• Follow up with the HR team one week after your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.