SEO Executive

📌 Core Information

🔹 Job Title: SEO Executive

🔹 Company: Rail Delivery Group

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (On-site with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving organic search performance for RDG's digital products
• Collaborating with cross-functional teams to implement SEO optimizations
• Providing technical and content reporting and analysis
• Expanding the strategic function of SEO within the organization

ASSUMPTION: This role requires a balance of technical SEO skills and content optimization, with a strong focus on collaboration and stakeholder management.

📋 Key Responsibilities

✅ Monitor, assess, and report on organic search performance data

✅ Support and maintain internal SEO reporting and data

✅ Support site(s) content and technical SEO projects

✅ Liaise with digital, publishing, and marketing & propositions teams for campaign assistance

✅ Collaborate with content editors to drive content development decisions

✅ Continuously identify tactical incremental gains to drive SEO traffic

✅ Assist with SEO audits and competitor research

✅ Keep up-to-date with SEO industry changes

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay current with SEO trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years in a similar digital role (client or agency side)

Required Skills:

• Technical SEO and content optimization
• Content topic research and analysis (keyword and intent)
• Effective stakeholder management and communication skills
• Collaborative working
• Knowledge of SEO eco-system developments
• Familiarity with tools such as Screaming Frog, SEMrush, Google & Bing Search Console, etc.
• Experience with content management systems

Preferred Skills:

• Knowledge of sprint management and JIRA
• Google Analytics 4 experience
• Knowledge of Looker Studio and Core Web Vitals
• HTML awareness
• User experience and web accessibility
• Implementing a successful SEO strategy
• Digital communication and PR

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: £29,923 to £43,241 per year (Based on industry standards for SEO Executives with 1-2 years of experience in the UK)

Benefits:

• 30 days annual leave
• 75% reduction on UK rail travel
• Reduced international rail travel
• Interest-free season ticket loan
• Contributory defined benefit pension scheme
• Give As You Earn scheme
• Subsidised private medical care
• Healthcare cash plan scheme
• Employee Assistance Programme scheme
• Flexible working
• 30 weeks full pay for maternity, adoption, and shared parental leave
• Personal development days
• Sell/buy up to five days' leave

Working Hours: Full-time (37.5 hours per week, Monday to Friday)

ASSUMPTION: The salary range provided is based on industry standards for the role and experience level, as the original job listing did not specify a salary range.

📌 Applicant Insights

🔍 Company Context

Industry: Rail Transportation

Company Size: 201-500 employees

Founded: 2002 (as ATOC, rebranded to Rail Delivery Group in 2016)

Company Description:

• Bringing together passenger and freight operators, Network Rail, and HS2 to build a better railway
• Connecting the country and delivering more reliable services for customers
• Investing for the long-term to make journeys better and local economies stronger

Company Specialties:

• Railway operations and management
• Customer service and experience
• Infrastructure and asset management
• Digital transformation and innovation

Company Website: raildeliverygroup.com

ASSUMPTION: The Rail Delivery Group is a collaborative organization that brings together various rail industry stakeholders to improve services and customer experiences.

📊 Role Analysis

Career Level: Early to mid-career level, with opportunities for growth and development

Reporting Structure: Reports directly to the SEO Manager

Work Arrangement: Hybrid (on-site with remote flexibility)

Growth Opportunities:

• Potential progression to Senior SEO Executive or SEO Manager roles
• Broadening of skills and experience through working on various digital projects
• Opportunities to work with and learn from cross-functional teams

ASSUMPTION: This role offers opportunities for professional growth and development within the digital and SEO fields.

🌍 Location & Work Environment

Office Type: Hybrid (on-site with remote flexibility)

Office Location(s): 200 Aldersgate Street, London, EC1A 4HD, GB

Geographic Context:

• London is a major global city with a vibrant tech and digital industry
• Easy access to public transportation, including rail and underground services
• Numerous cultural attractions, restaurants, and entertainment options

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• Technical SEO assessment or case study
• Final interview with the SEO Manager and/or other team members

Key Assessment Areas:

• Technical SEO skills and knowledge
• Content optimization and research abilities
• Communication and stakeholder management skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO skills and experiences
• Include specific examples of SEO campaigns or projects you've worked on
• Demonstrate your understanding of the Rail Delivery Group and its mission
• Prepare questions to ask during the interview to show your interest in the role and organization

ATS Keywords: SEO, technical SEO, content optimization, keyword research, stakeholder management, collaboration, digital marketing, organic search, Google Analytics, SEO tools

ASSUMPTION: The interview process will focus on assessing both technical SEO skills and cultural fit within the Rail Delivery Group.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, SEMrush, Google Search Console, Bing Webmaster Tools
• Content management systems: WordPress, Drupal, or other relevant platforms
• Analytics tools: Google Analytics, Google Analytics 4, Looker Studio
• Project management tools: JIRA, Trello, or other relevant platforms

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the SEO Executive works with.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Inclusive
• Accountable
• Innovative

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Results-focused and proactive

Self-Assessment Questions:

• How do you approach collaborating with cross-functional teams to implement SEO optimizations?
• Can you provide an example of a time when you had to adapt to changes in SEO best practices or industry trends?
• How do you ensure that your SEO strategies align with the overall business objectives of the organization?

ASSUMPTION: The Rail Delivery Group values collaboration, inclusivity, and a customer-focused approach, making it essential for candidates to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up-to-date with frequent changes in SEO best practices and industry trends
• Effectively communicating complex SEO concepts to non-technical stakeholders
• Working in a fast-paced and dynamic digital environment

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• Compared to SEO roles in agencies, this role offers more exposure to various digital projects and teams
• Compared to in-house SEO roles in larger organizations, this role may have less bureaucracy and more opportunities for growth and development
• Career progression in this role could lead to senior SEO or management positions within the Rail Delivery Group or other organizations

ASSUMPTION: This role offers a unique blend of strategic and hands-on SEO work, with opportunities for professional growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the National Rail Enquiries website
• Developing and implementing a content strategy to improve organic search performance for Railcards and Days Out Guide
• Analyzing and optimizing the user experience and accessibility of RDG's digital products

ASSUMPTION: These sample projects demonstrate the breadth of SEO work involved in this role, from technical SEO to content optimization and user experience.

❓ Key Questions to Ask During Interview

• How does the SEO team collaborate with other digital and marketing teams within the organization?
• Can you describe the structure and priorities of the SEO roadmap for the next 6-12 months?
• How does the Rail Delivery Group support the professional development and growth of its employees?
• What are the most significant challenges facing the SEO team in the current digital landscape, and how are they being addressed?
• How does the Rail Delivery Group measure the success of its SEO efforts, and what key performance indicators (KPIs) are tracked?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant SEO skills and experiences
• Prepare for a technical SEO assessment or case study, focusing on your problem-solving and analytical skills
• Prepare questions to ask during the interview to show your interest in the role and organization
• Follow up with the hiring manager within 2-3 days after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.