SEO Executive

📌 Core Information

🔹 Job Title: SEO Executive

🔹 Company: ICS

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Hybrid (Full-time)

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Managing link placement and content campaigns from start to finish
• Sourcing and coordinating backlinks, ordering content, and ensuring successful publication
• Handling small accounts, gaining experience in client relations and account management
• Monitoring and analyzing client backlinks and keyword rankings
• Collaborating with SEO Managers to create and deliver new strategies and techniques

ASSUMPTION: This role is ideal for candidates looking to kickstart their career in digital marketing or established Executives seeking to further their career in SEO.

📋 Key Responsibilities

✅ Complete link placement (off-page SEO) orders and content campaigns (on-page SEO) from start to finish

✅ Source and outreach to relevant domains to complete campaign orders, working with SEO Managers to create and deliver on new strategies and techniques

✅ Demonstrate accountability for campaigns, providing feedback on webmaster partnerships and content, and vocalising perceived obstacles with suggested solutions

✅ Recommend and prospect relevant domains for SEO campaigns

✅ Request articles in line with resource plans, project timelines, and content requirements

✅ Distribute approved articles to webmasters for publication and report on the live URL

✅ Monitor and analyze client backlinks and keyword rankings through SEO tools

✅ Review content with an understanding of basic content optimization and on-site SEO principles prior to client delivery

✅ Hold timely communication with webmasters and troubleshoot challenging queries

✅ Attend and contribute to team meetings to ensure the smooth running of campaigns

✅ With the support of SEO Managers, hold 1-2 small accounts, with responsibilities including client communication, forecasts, and closing on time

✅ Remain aware of and provide commentary on personal and team monthly KPIs

✅ Continually improve SEO knowledge and expertise, sharing insights with the team, taking an innovative approach, staying ahead of trends, and evaluating emerging technologies

ASSUMPTION: This role requires a strong focus on campaign management, client communication, and continuous learning in the SEO field.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in digital marketing, SEO, or a related field

Required Skills:

• Excellent communication skills with the ability to liaise with personnel at all levels
• Good presentation skills and outstanding interpersonal abilities
• A driven, proactive mindset with a willingness to learn quickly
• Proven time-management and organization skills with the ability to self-motivate
• Ability to embrace change to client demands, internal KPIs, and processes

Preferred Skills:

• Experience in a digital marketing agency, in a fast-paced environment
• An understanding of content marketing and SEO
• Working knowledge of SEO tools such as Semrush, Moz, Majestic, and Ahrefs
• Data analysis

ASSUMPTION: While experience in a digital marketing agency is desirable, the company is open to candidates with equivalent experience and a strong skill set.

💰 Compensation & Benefits

Salary Range: £24,000 - £27,500 per year (depending on experience)

Benefits:

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Industry-leading family policies
• Hybrid, flexible working
• Life assurance and private Bupa healthcare
• Regular team socials
• Free weekly breakfasts

Working Hours: 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range provided is based on industry standards for entry-level to 2-year experience in the SEO field in the Leeds area.

📌 Applicant Insights

🔍 Company Context

Industry: ICS is a global SEO, content, advertising, translation, and digital PR agency working in over 100 languages, across over 90 markets in highly regulated and competitive industries.

Company Size: ICS has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: ICS was founded in 2008, with over a decade of experience in the digital marketing industry.

Company Description:

• ICS works with clients in the most highly regulated and highly competitive industries, including finance, iGaming, law, health, and international eCommerce and travel.
• The company offers a wide range of services, including international link building, creative content, digital PR, translations and localization, and digital marketing strategy.
• ICS has an unrivaled ability to deliver exceptional results on large-scale projects in the most competitive sectors, with a flexible and responsive approach to client needs.

Company Specialties:

• International link building
• Creative content
• Digital PR
• Translations and localization
• Digital marketing strategy
• SEO and PPC
• Translation and marketing strategy
• PR and online marketing

Company Website: http://www.ics-digital.com

ASSUMPTION: ICS's global reach and local insight make it an attractive employer for candidates seeking international experience and a diverse client base.

📊 Role Analysis

Career Level: This role is suitable for entry-level to 2-year experienced candidates looking to establish or advance their career in SEO and digital marketing.

Reporting Structure: The SEO Executive will report directly to SEO Managers and collaborate with various teams, including content, advertising, and translation.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The office is located in Leeds, with flexible working arrangements available.

Growth Opportunities:

• Handling small accounts to gain experience in client relations and account management
• Developing SEO expertise and staying ahead of industry trends
• Potential career progression to SEO Manager or similar roles within the agency

ASSUMPTION: This role offers opportunities for professional growth and development within the SEO and digital marketing fields.

🌍 Location & Work Environment

Office Type: ICS's office is a modern, collaborative workspace located in Leeds, Yorkshire.

Office Location(s): 2 Park Lane, Leeds, Yorkshire LS3 1ES, GB

Geographic Context:

• Leeds is a vibrant city in the Yorkshire region of the United Kingdom, with a thriving digital and tech industry.
• The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and outdoor activities.
• Leeds is well-connected by public transportation, with easy access to major cities such as Manchester, Liverpool, and London.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working arrangements available.

ASSUMPTION: Leeds provides an ideal location for candidates seeking a balance between city life and affordability, with a strong digital marketing industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face or video interview with the SEO Manager and/or team members
• Final interview with the Head of SEO or a senior member of the team

Key Assessment Areas:

• Communication and interpersonal skills
• SEO knowledge and understanding of campaign management
• Problem-solving and analytical skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Demonstrate your understanding of SEO principles and campaign management in your application materials.
• Showcase your ability to work collaboratively and adapt to a fast-paced environment.

ATS Keywords: SEO, campaign management, client relations, account management, digital marketing, content optimization, on-site SEO, off-site SEO, backlinks, keyword rankings, communication, interpersonal skills, problem-solving, adaptability

ASSUMPTION: ICS uses Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, Majestic, Moz, Semrush
• Project management tools: Asana, Trello, or similar
• Content management systems: WordPress, Drupal, or similar
• Communication tools: Slack, Microsoft Teams, or similar

ASSUMPTION: Familiarity with these tools and technologies is desirable but not always required, as the company provides training and support for new employees.

👔 Cultural Fit Considerations

Company Values:

• Global Reach; Local Insight
• Integrity and Transparency
• Collaboration and Teamwork
• Continuous Learning and Improvement
• Accountability and Results-Driven

Work Style:

• Collaborative and supportive team environment
• Fast-paced and dynamic work culture
• Focus on continuous learning and professional development
• Results-driven and accountable approach to work

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you committed to continuous learning and staying ahead of industry trends?
• Do you have strong communication and interpersonal skills, with the ability to work effectively with diverse teams?
• Are you results-driven and accountable, with a focus on delivering exceptional client outcomes?

ASSUMPTION: ICS values candidates who are a strong cultural fit, with a focus on collaboration, continuous learning, and results-driven work.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to client demands and internal KPIs in a fast-paced environment
• Staying up-to-date with the latest SEO trends and best practices
• Working effectively with remote team members and international clients

ASSUMPTION: These challenges can be overcome with strong time-management skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on campaign management and client relations, providing an opportunity to gain experience in account management.
• ICS's global reach and diverse client base offer unique opportunities for international experience and exposure to highly competitive industries.
• Career progression in this role could lead to SEO Manager or similar positions within the agency, with potential opportunities for further advancement in the digital marketing field.

ASSUMPTION: This role offers a unique blend of campaign management, client relations, and SEO expertise, with opportunities for professional growth and development within the agency.

📝 Sample Projects

• Managing a content campaign for a global finance client, ensuring on-time delivery and high-quality content
• Developing and implementing a link-building strategy for an international eCommerce client, improving their search engine rankings and organic traffic
• Collaborating with the content team to create and optimize blog posts and articles for a law firm's website, enhancing their online visibility and thought leadership

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on campaign management, client communication, and SEO expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does ICS support the professional development of its employees?
• What are the most challenging aspects of working in a fast-paced, collaborative environment like ICS?
• How does ICS measure the success of its SEO campaigns, and what KPIs are most important for this role?
• What opportunities are there for career progression within the agency, and how does ICS support employees in achieving their career goals?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and career opportunities at ICS.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, including specific examples of your SEO expertise and campaign management abilities.
• Prepare for your interview by researching ICS's clients, services, and industry specialties, and be ready to discuss your approach to SEO and campaign management.
• Follow up with the HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.