📌 Core Information
🔹 Job Title: SEO Executive
🔹 Company: Adivaha
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing all SEO activities to increase rankings on major search networks
- Developing and implementing content strategy, link building, and keyword strategy
- Collaborating with cross-functional teams to optimize website performance
- Monitoring and analyzing SEO performance using relevant tools and metrics
ASSUMPTION: This role requires a strong foundation in SEO principles and a willingness to learn and adapt in a dynamic digital marketing environment.
📋 Key Responsibilities
✅ Manage SEO activities such as content strategy, link building, and keyword strategy to improve search engine rankings
✅ Conduct keyword research and on-page optimization to enhance website visibility
✅ Collaborate with content and design teams to create SEO-friendly content and assets
✅ Monitor and analyze SEO performance using tools like SEMrush, Ahrefs, and Google Analytics
✅ Stay updated with the latest trends and best practices in SEO and SEM
✅ Prepare and present SEO reports to stakeholders
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a data-driven mindset to continuously improve SEO performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven SEO experience (internship experience may be considered for junior roles)
Required Skills:
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog)
- Strong analytical skills and experience generating SEO reports
- Excellent verbal and written communication skills
Preferred Skills:
- Experience with Google Tag Manager and Google Data Studio
- Familiarity with HTML and CSS
ASSUMPTION: While not explicitly stated, familiarity with Google Analytics and other web analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 3-6 lakhs per annum (Estimated based on industry standards for entry-level SEO roles in Delhi)
Benefits:
- Competitive salary package
- Performance-based bonuses
- Health insurance and other employee welfare benefits
- Opportunities for professional growth and development
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with flexibility for remote work when needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO roles in Delhi. Actual compensation may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing and Advertising
Company Size: Small to Medium-sized (Based on the lack of LinkedIn data)
Founded: 2015 (Estimated based on the company's presence in the market)
Company Description:
- Adivaha is a digital marketing agency specializing in SEO, PPC, and social media marketing
- The company aims to help businesses improve their online presence and drive targeted traffic to their websites
- Adivaha values data-driven decision making, continuous learning, and collaboration
Company Specialties:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
Company Website: https://adivaha.com/
ASSUMPTION: Adivaha is a relatively new company in the digital marketing industry, focusing on providing comprehensive online marketing solutions to its clients.
📊 Role Analysis
Career Level: Entry-level (Junior SEO Executive)
Reporting Structure: This role reports directly to the Digital Marketing Manager or SEO Team Lead
Work Arrangement: On-site with flexibility for remote work when needed
Growth Opportunities:
- Progression to Senior SEO Executive or SEO Team Lead roles
- Expanding skillset to include PPC, content marketing, or social media marketing
- Potential opportunities to work with international clients and teams
ASSUMPTION: Adivaha values internal promotions and offers opportunities for professional growth and development to its employees.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Delhi Cantonment, Delhi, India
Geographic Context:
- Delhi is the capital territory of India and a major hub for business, technology, and media
- The office is located in Delhi Cantonment, a well-connected and bustling area with numerous amenities
- Delhi offers a diverse cultural scene, rich history, and numerous opportunities for personal and professional growth
Work Schedule: Standard office hours with flexibility for remote work when needed
ASSUMPTION: The work environment at Adivaha is dynamic, collaborative, and data-driven, with a strong emphasis on continuous learning and improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening to assess communication skills and cultural fit
- Technical SEO assessment or case study presentation
- Final round interview with the Digital Marketing Manager or SEO Team Lead
Key Assessment Areas:
- SEO knowledge and skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Adivaha's business and how your skills align with the role
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO knowledge and tools
ATS Keywords: SEO, content strategy, link building, keyword research, SEO tools, performance marketing, conversion, online customer acquisition, SEO reports, communication skills
ASSUMPTION: Adivaha uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- Google Analytics
- Google Tag Manager
- Google Data Studio
- HTML and CSS
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and open communication
Work Style:
- Dynamic and fast-paced environment
- Results-oriented and goal-driven
- Strong emphasis on teamwork and collaboration
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you have a strong foundation in SEO principles and a willingness to learn and adapt in a dynamic environment?
- Are you comfortable working in a collaborative, team-based setting?
- Do you have a data-driven mindset and a passion for continuous learning and improvement?
ASSUMPTION: Adivaha values cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple SEO campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in SEO and SEM, which can be fast-paced and ever-changing
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Working in a dynamic, fast-paced environment that may require adaptability and flexibility
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with a proactive approach, strong communication skills, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Junior SEO Executive roles at other digital marketing agencies may offer similar responsibilities and growth opportunities
- Entry-level marketing roles at tech companies or e-commerce platforms may provide different challenges and learning experiences
- Career progression in SEO roles may lead to Senior SEO Executive, SEO Team Lead, or SEO Manager positions
ASSUMPTION: Comparing similar roles can help candidates understand the unique aspects of this position and make informed decisions about their career paths.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve search engine rankings
- Researching and implementing keyword strategies to optimize on-page content and improve organic traffic
- Collaborating with content and design teams to create SEO-friendly content and assets for client websites
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Adivaha support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Adivaha measure the success of its SEO campaigns, and what metrics are most important?
- What opportunities are there for collaboration and knowledge-sharing within the SEO team and across other departments?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume to highlight your SEO experience and skills, including relevant keywords
- Write a compelling cover letter that demonstrates your understanding of Adivaha's business and how your skills align with the role
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO knowledge and tools
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
