SEO Expert

📌 Core Information

🔹 Job Title: SEO Expert

🔹 Company: Roche

🔹 Location: Riga, Rīga, Latvia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid: 2 days/week from the office)

🚀 Job Overview

Key aspects of this role include:

• Improving search visibility and increasing organic traffic for Roche's websites
• Performing keyword research, on-page SEO optimization, site audits, and content brief preparation
• Collaborating with stakeholders, including clients and website development teams
• Monitoring and analyzing website performance metrics to identify optimization opportunities
• Staying informed about industry trends, algorithm updates, and best practices

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with diverse stakeholders.

📋 Key Responsibilities

✅ Assist in implementing SEO strategies to improve search visibility and increase organic traffic for Roche's websites

✅ Perform keyword research, on-page optimization, site audits, and content brief preparation

✅ Collaborate with stakeholders, including clients and website development teams, to ensure smooth communication and project delivery

✅ Monitor and analyze website performance metrics to identify opportunities for optimization

✅ Stay informed about industry trends, algorithm updates, and best practices, and share insights with team members and clients

ASSUMPTION: This role may involve working with global teams and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or Master's degree in business, marketing, or communications

Experience: 5+ years of experience in a similar SEO role

Required Skills:

• Proficient English communication skills
• Foundational understanding of HTML, CSS, and JavaScript
• Experience with international, multilingual websites
• Strong knowledge of Adobe Analytics, Google Search Console, and SEO tools like Ahrefs, SEMrush, Screaming Frog, and BrightEdge
• Data-driven approach to SEO, with experience in using analytics tools like Looker Studio (formerly Data Studio)

Preferred Skills:

• Experience with content management systems such as WordPress, Joomla, Wix, or Adobe Experience Manager (AEM)
• Familiarity with local SEO and backlink profile building

ASSUMPTION: Candidates with experience in a global organization or working with diverse teams may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: 2300 EUR gross/monthly (final salary depends on experience, skills, and qualifications)

Benefits:

• Roche Annual Bonus
• Monthly Transportation Allowance
• Home Office Set-Up Equipment
• Health Insurance
• Life/Accident Insurance
• Full Salary When On Sick Leave For The First 9 Days
• Eyeglasses Settlement
• One-Time Payment Options For Various Events In Life
• Service Awards (Additional Holidays and Bonus Payment)

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (2 days/week from the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO role with the given experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global; 99,037 employees worldwide)

Founded: 1896 (Headquarters: Basel, Switzerland)

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the leader in personalised healthcare, fitting the right treatment to each patient in the best way possible
• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• The company is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• great place to work
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data
• and Science

Company Website: http://www.roche.com/

ASSUMPTION: Roche's global presence and diverse product portfolio offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports to the Global Digital Hub team within Roche Services & Solutions Center

Work Arrangement: Hybrid (2 days/week from the office)

Growth Opportunities:

• International assignments and internal position changes
• Constant development opportunities, free language courses, and training
• The chance to shape your own career within a global organization

ASSUMPTION: This role offers opportunities for career progression and skill development within a large, multinational organization.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week from the office)

Office Location(s): Riga, Latvia

Geographic Context:

• Riga is the capital and largest city of Latvia, located in the Baltic region of Northern Europe
• The city offers a mix of historical architecture and modern amenities, with a growing tech and startup scene
• Riga is known for its vibrant cultural life, with numerous museums, theaters, and music festivals

Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (2 days/week from the office)

ASSUMPTION: Riga's growing tech industry and vibrant cultural scene make it an attractive location for professionals in the digital marketing field.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Communication skills and stakeholder management
• Data-driven approach and analytical skills
• Cultural fit and alignment with Roche's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare examples of SEO projects or campaigns you've worked on, and be ready to discuss your approach and results
• Research Roche's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: SEO, keyword research, on-page optimization, site audits, content brief, Google Search Console, Adobe Analytics, Ahrefs, SEMrush, Screaming Frog, BrightEdge, Looker Studio, stakeholder management, data-driven approach

ASSUMPTION: Roche's application process may involve assessments or case studies to evaluate candidates' technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Screaming Frog, BrightEdge
• Analytics tools: Adobe Analytics, Google Analytics, Looker Studio
• Content Management Systems: WordPress, Joomla, Wix, Adobe Experience Manager (AEM)
• Project management tools: Asana, Jira, Trello

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the SEO Expert works with.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Empowerment
• Collaboration
• Innovation
• Courage
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and proactive

Self-Assessment Questions:

• How have you demonstrated integrity in your previous roles?
• Can you describe a time when you empowered a team member or colleague to achieve better results?
• How do you approach working with diverse stakeholders, and how have you handled conflicting priorities or viewpoints?

ASSUMPTION: Roche values a diverse and inclusive work environment, and candidates who can demonstrate alignment with these values will be strong contenders for the role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with industry trends and algorithm updates
• Balancing technical SEO skills with strong communication abilities
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• SEO Manager: More strategic and team-focused, with less hands-on SEO work
• SEO Specialist: More technical and focused on specific SEO tasks, with less stakeholder management
• Digital Marketing Manager: Broader scope, including SEO, content marketing, social media, and paid advertising

ASSUMPTION: The SEO Expert role offers a balance between technical SEO skills and stakeholder management, with opportunities for career progression within a global organization.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing recommended changes to improve organic traffic by 20%
• Developing and executing a keyword research strategy that resulted in a 15% increase in targeted search traffic
• Collaborating with content creators to optimize blog posts and articles, leading to a 30% increase in engagement and shares

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact an SEO Expert can have in improving search visibility and increasing organic traffic.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Global Digital Hub?
• What are the most pressing SEO challenges facing Roche's websites, and how can this role help address them?
• How does Roche support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Roche foster a culture of innovation and continuous learning within its SEO team?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and Roche's approach to SEO and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare examples of SEO projects or campaigns you've worked on, and be ready to discuss your approach and results
• Research Roche's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.