📌 Core Information
🔹 Job Title: SEO Expert
🔹 Company: Roche
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing SEO strategies to improve search visibility and organic traffic
- Performing keyword research, on-page optimization, and site audits
- Collaborating with stakeholders and developers to manage technical SEO changes
- Analyzing performance metrics and presenting insights to improve SEO strategies
- Staying updated with industry trends and best practices
ASSUMPTION: This role requires a strong foundation in SEO concepts and a willingness to learn and grow through hands-on experience.
📋 Key Responsibilities
✅ Assist in triaging requests related to job scope and ensure smooth communication between stakeholders
✅ Research and prioritize SEO keywords, grouping them into clusters and presenting actionable recommendations
✅ Proactively identify unmet needs and suggest innovative SEO tactics to help business partners achieve their program goals
✅ Collaborate on troubleshooting technical SEO challenges and leverage understanding of search engine processes
✅ Monitor and analyze website performance metrics to uncover optimization opportunities
✅ Stay informed about industry trends, algorithm updates, and best practices, and share insights with team members and clients
ASSUMPTION: This role focuses more on guiding and advising rather than making direct technical changes, requiring strong consulting and presentation skills.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in business, marketing, or communications
Experience: 5+ years of experience in a similar SEO role, including several years dedicated to technical SEO
Required Skills:
- High-level proficiency in Business English
- Foundational understanding of HTML, CSS, JavaScript, and web accessibility standards
- Experience with accessibility audits, testing tools, and optimizing pages for screen readers
- Proficiency with SEO tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console
- Experience working with international and multilingual websites and content management systems
Preferred Skills:
- Experience with analytics platforms such as Adobe Analytics and Looker Studio
- Ability to present insights visually using tools like Google Slides and Sheets
ASSUMPTION: Candidates should have a strong strategic mindset and be able to clearly explain the rationale behind their approach.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO experts with 5-10 years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum.
Benefits:
- Development opportunities, including free language courses and trainings
- Excellent benefits and flexibility, including competitive salary, annual bonus, and Private Medical Services
- Global inclusive community with a strong focus on people and inclusive culture
Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- Leader in personalised healthcare, aiming to fit the right treatment to each patient in the best way possible
- World’s largest biotech company with differentiated medicines in various therapeutic areas
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
Company Website: www.roche.com
ASSUMPTION: Roche is committed to improving patient access to medical innovations and sustainability.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Global Digital Hub team and works closely with stakeholders across the organization
Work Arrangement: On-site, with opportunities for international assignments and internal position changes
Growth Opportunities:
- Constant development opportunities, including free language courses and trainings
- International assignments and internal position changes
- Chance to shape your own career within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Petaling Jaya, Malaysia
Geographic Context:
- Petaling Jaya is a major city in Selangor, Malaysia, with a mix of urban and suburban areas
- The office is located in a modern business district with nearby amenities
- Malaysia offers a tropical climate with high humidity and temperatures year-round
Work Schedule: Standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for some roles
ASSUMPTION: The work environment is inclusive and collaborative, with a strong focus on people and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to SEO scenarios
- Research the company and its products to demonstrate your interest and understanding
ATS Keywords: SEO, keyword research, on-page optimization, site audits, local SEO, backlink profile building, technical SEO, Google Search Console, SEO tools, analytics platforms
ASSUMPTION: The application process may vary depending on the specific role and location.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console
- Analytics platforms: Adobe Analytics, Looker Studio
- Web development tools: HTML, CSS, JavaScript
- Accessibility testing tools
ASSUMPTION: The specific tools and technologies used may vary depending on the role and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Innovation
Work Style:
- Collaborative and inclusive team environment
- Focus on continuous learning and development
- Global mindset with a strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with Roche's company values, particularly 'Patient focus' and 'Integrity'?
- How comfortable are you working in a global, collaborative team environment?
- How do you approach continuous learning and development in your role?
ASSUMPTION: Roche values a diverse and inclusive work environment that fosters innovation and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with evolving SEO trends and best practices
- Managing multiple stakeholders and priorities across different time zones
- Balancing technical SEO tasks with strategic planning and consulting
- Adapting to changes in the organization's structure and priorities
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- SEO Manager vs. SEO Expert: The SEO Manager role typically involves more strategic planning and team leadership, while the SEO Expert role focuses on hands-on implementation and technical SEO tasks
- SEO Specialist vs. SEO Expert: The SEO Specialist role may have a broader scope, including content strategy and digital marketing, while the SEO Expert role is more specialized and focused on SEO-specific tasks
- Career path: SEO Expert roles can lead to senior SEO positions, SEO management roles, or specialized SEO consultant roles within the organization
ASSUMPTION: The specific role and career path may vary depending on the organization's structure and the individual's skills and interests.
📝 Sample Projects
- Conducting a comprehensive site audit and presenting actionable recommendations to improve organic traffic for Roche's global website
- Developing and implementing a local SEO strategy for Roche's regional websites to improve visibility and reach in target markets
- Collaborating with developers to troubleshoot technical SEO issues and optimize website performance for search engines
ASSUMPTION: These sample projects demonstrate the range of SEO-related tasks and responsibilities in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing SEO challenges facing the organization, and how can this role address them?
- How does this role collaborate with other teams and stakeholders within the organization?
- What opportunities are there for professional development and growth within the role and the organization?
- How does Roche support work-life balance and employee well-being?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions can help applicants better understand the role, the organization, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Customize your resume to highlight relevant SEO experience and skills
- Prepare a cover letter explaining your interest in the role and the company
- If applicable, prepare examples or a portfolio showcasing your SEO projects and achievements
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
