SEO Expert

📌 Core Information

🔹 Job Title: SEO Expert

🔹 Company: Roche

🔹 Location: Riga, Latvia

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week from the office)

🚀 Job Overview

Key aspects of this role include:

• Improving search visibility and increasing organic traffic for Roche's websites
• Collaborating with diverse stakeholders, including clients, developers, and marketers
• Proactively identifying unmet needs and suggesting innovative SEO tactics
• Staying informed about industry trends, algorithm updates, and best practices

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Triaging requests related to job scope and ensuring smooth communication between stakeholders

✅ Researching and prioritizing SEO keywords to align with business objectives

✅ Proactively identifying unmet needs and suggesting innovative SEO tactics

✅ Collaborating on troubleshooting technical SEO challenges

✅ Monitoring and analyzing website performance metrics to uncover optimization opportunities

✅ Staying informed about industry trends, algorithm updates, and best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and continuous learning to stay ahead of industry trends.

🎯 Required Qualifications

Education: Bachelor’s or Master's degree in business, marketing, or communications

Experience: 5+ years of experience in a similar SEO role

Required Skills:

• Proficient English and excellent communication skills
• Foundational understanding of HTML, CSS, and JavaScript
• Experience with international, multilingual websites
• Strong knowledge of Adobe Analytics, Google Search Console, and SEO tools
• Data-driven approach to SEO, aligning business objectives with measurable KPIs

Preferred Skills:

• Experience with content management systems such as WordPress, Joomla, Wix, or Adobe Experience Manager (AEM)
• Familiarity with analytics tools like Looker Studio (formerly Data Studio)

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: €2,300 gross/monthly. Final salary depends on the successful candidate's level of experience, skills, and qualifications.

Benefits:

• Roche Annual Bonus
• Monthly Transportation Allowance
• Home Office Set-Up Equipment
• Health Insurance
• Life/Accident Insurance
• Full Salary When On Sick Leave For The First 9 Days
• Eyeglasses Settlement
• One-Time Payment Options For Various Events
• Service Awards

Working Hours: 40 hours/week, with a hybrid work arrangement (2 days/week from the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The final salary will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.

Company Size: 10,001+ employees. Roche is the world’s largest biotech company, with a strong global presence and a diverse workforce.

Founded: 1896. Roche has a rich history and a proven track record of innovation and success in the healthcare industry.

Company Description:

• Roche is the leader in personalised healthcare, aiming to fit the right treatment to each patient in the best way possible.
• The company has truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• diagnostics
• pharmaceuticals
• research
• healthcare
• diabetes care
• genomics
• healthcare technology
• big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's extensive experience and global presence make it an attractive employer for candidates seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: Experienced professional. This role requires a solid foundation in SEO and relevant industry experience.

Reporting Structure: The SEO Expert will report to the Global Digital Hub team within Roche Services & Solutions Center.

Work Arrangement: Hybrid work arrangement, with 2 days/week required in the office.

Growth Opportunities:

• Roche offers constant development opportunities, free language courses, and training.
• International assignments and internal position changes are also possible.
• The company encourages employees to shape their own careers and provides support for professional growth.

ASSUMPTION: This role offers opportunities for career advancement and professional development within the growing digital hub at Roche.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Riga, Latvia, with a flexible work arrangement.

Office Location(s): Riga, Latvia

Geographic Context:

• Riga is the capital and largest city of Latvia, with a population of approximately 632,614 people.
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene.
• Riga is also a major economic and financial hub in the Baltic region.

Work Schedule: Standard business hours, with a hybrid work arrangement (2 days/week from the office).

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (SEO-related tasks)
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Technical SEO skills and knowledge
• Communication and presentation skills
• Problem-solving abilities
• Cultural fit and alignment with Roche's values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Prepare for behavioral and situational interview questions related to SEO scenarios
• Research Roche's company culture and values to demonstrate your fit

ATS Keywords: SEO, keyword research, on-page optimization, site audits, local SEO, backlink profile building, technical SEO, Google Search Console, Adobe Analytics, Ahrefs, SEMrush, Screaming Frog, BrightEdge, content management systems, data-driven approach

ASSUMPTION: The interview process will focus on assessing both technical SEO skills and cultural fit, as well as the candidate's ability to work effectively with diverse stakeholders.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Screaming Frog, BrightEdge
• Content management systems: WordPress, Joomla, Wix, Adobe Experience Manager (AEM)
• Analytics tools: Adobe Analytics, Looker Studio (formerly Data Studio)
• Project management tools: Asana, Jira, or similar

ASSUMPTION: The SEO Expert will be expected to be proficient in using relevant SEO tools and content management systems to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Dedication
• Collaboration

Work Style:

• Roche values a strong work-life balance and offers flexible work arrangements.
• The company encourages open dialogue, cooperation, and teamwork.
• Roche's culture is inclusive and focused on creating a strong, diverse team.

Self-Assessment Questions:

• Do you align with Roche's core values, particularly in terms of integrity, respect, and collaboration?
• Are you comfortable working in a hybrid environment, with a balance between remote work and in-office collaboration?
• Do you thrive in a dynamic, innovative work environment that focuses on continuous learning and improvement?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Roche's values and be comfortable working in a hybrid, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Keeping up with the fast-paced nature of SEO and algorithm updates
• Working effectively in a hybrid work environment, balancing remote and in-office collaboration
• Adapting to a large, global organization with diverse teams and processes

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses more on tactical SEO implementation and optimization, rather than strategic planning and leadership.
• Compared to related positions, this role requires a balance of technical SEO skills and strong communication abilities to work effectively with various stakeholders.
• Career progression may involve moving into more strategic or management roles within the digital hub or related departments.

ASSUMPTION: This role offers a unique blend of technical SEO work and stakeholder management, providing opportunities for career growth and development within the digital hub at Roche.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing recommended changes to improve organic traffic
• Developing and executing a targeted keyword research strategy to boost search visibility for specific products or services
• Collaborating with content creators to optimize on-page elements and meta tags for better SEO performance

ASSUMPION: These sample projects demonstrate the range of SEO-related tasks and responsibilities that the SEO Expert may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Digital Hub?
• How does the SEO Expert role fit into the broader digital marketing strategy at Roche?
• What are the most significant SEO challenges currently facing Roche, and how can this role help address them?
• How does Roche support the professional development and growth of its employees, particularly in the digital marketing field?
• What is the expected timeline for onboarding and ramping up in this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit
• If applicable, provide examples of your SEO work or portfolio to demonstrate your skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.