📌 Core Information
🔹 Job Title: SEO Expert
🔹 Company: StudyWise / The Migration
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: On-site
🔹 Category: Education Administration Programs
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing online visibility, organic traffic, and lead generation through SEO strategies
- Conducting keyword research and implementing on-page, off-page, and technical SEO
- Monitoring website performance and collaborating with the content and marketing team
- Staying updated with the latest SEO trends and industry best practices
ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to keep up with the dynamic nature of SEO.
📋 Key Responsibilities
✅ Conduct keyword research to optimize website content and improve organic rankings
✅ Implement on-page SEO strategies, including meta tags, headings, internal linking, and URL optimization
✅ Develop and execute off-page SEO strategies, including backlink building and outreach
✅ Monitor website performance, rankings, and traffic using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs
✅ Optimize website speed, mobile-friendliness, and overall technical SEO health
✅ Collaborate with the content and marketing team to ensure SEO best practices are implemented in blogs, landing pages, and marketing campaigns
✅ Stay updated with the latest SEO trends, algorithm changes, and industry best practices
✅ Track and report SEO performance metrics, providing insights and recommendations for improvement
✅ Optimize local SEO strategies to improve visibility in relevant markets
ASSUMPTION: The SEO Expert will need to balance both strategic planning and hands-on execution to succeed in this role.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related field
Experience: 2-4 years in SEO, digital marketing, or search engine optimization
Required Skills:
- Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and other SEO tools
- Experience in technical SEO, website audits, and page speed optimization
- Familiarity with WordPress, HTML, and basic website structures
- Understanding of content marketing and SEO-friendly content strategies
- Ability to analyze search trends, competitors, and performance data to enhance SEO strategies
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience with immigration services or related industries
- Fluency in Urdu or other local languages
ASSUMPTION: Candidates with experience in the education or immigration services industry may have a better understanding of the target audience and relevant keywords.
💰 Compensation & Benefits
Salary Range: PKR 80,000 to 100,000 per month
Benefits:
- 24/7 expert guidance and support
- Access to top institutes in Australia
- Opportunity to work in a dynamic and growing industry
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for SEO roles in Lahore, Pakistan.
📌 Applicant Insights
🔍 Company Context
Industry: StudyWise operates in the education administration programs industry, focusing on helping international students find the best education opportunities in Australia.
Company Size: StudyWise is a small company with 11-50 employees, providing a close-knit work environment and opportunities for growth.
Founded: StudyWise was founded in 2021, making it a relatively new but rapidly growing company.
Company Description:
- StudyWise simplifies the international education opportunity through easy search, one-form application, and access to top institutes in Australia
- The company uses artificial intelligence to help international students find their way to Australian institutes based on their profile, interests, and visa restrictions
- StudyWise provides 24/7 expert guidance throughout the admission and visa process
Company Specialties:
- Education Services
- Australian standard compliance
- 247 expert guidance
- Artificial Intelligence
- Student Counsellor
Company Website: http://www.istudywise.com
ASSUMPTION: StudyWise's focus on technology and artificial intelligence may require candidates to have strong technical skills and adaptability.
📊 Role Analysis
Career Level: The SEO Expert role is a mid-level position that requires a balance of technical skills, strategic thinking, and project management.
Reporting Structure: The SEO Expert will likely report directly to the Marketing or IT department, depending on the company's structure.
Work Arrangement: This role is on-site, requiring the candidate to work from the company's office in Lahore, Punjab, Pakistan.
Growth Opportunities:
- As StudyWise grows, there may be opportunities for the SEO Expert to take on more responsibilities or move into a management role
- The company's focus on technology and AI may present opportunities for the SEO Expert to learn new skills and expand their expertise
ASSUMPTION: The SEO Expert's growth opportunities may depend on the company's expansion and the individual's ability to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: StudyWise's office is located in a commercial market in Lahore, providing a bustling and dynamic work environment.
Office Location(s): 4K-Building, Commercial Market K-Block, Model Town, Lahore, Punjab 54000, PK
Geographic Context:
- Lahore is the capital of Punjab and the second-largest city in Pakistan, offering a mix of traditional and modern culture
- The city is known for its historical sites, vibrant food scene, and growing tech industry
- Lahore's climate is generally hot and humid, with mild winters
Work Schedule: The SEO Expert will work standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment may be fast-paced and demanding at times, requiring the SEO Expert to manage their time effectively and prioritize tasks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of StudyWise's mission and how your skills align with the role
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
- Research StudyWise's company culture and be ready to discuss how your work style fits with the team
ATS Keywords: SEO, keyword research, on-page SEO, off-page SEO, technical SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, website audits, content marketing
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's practical SEO skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Ahrefs
- SEMrush
- Moz
- WordPress
- HTML
ASSUMPTION: The SEO Expert may need to learn and adapt to new tools and technologies as the company's SEO strategy evolves.
👔 Cultural Fit Considerations
Company Values:
- Expert guidance and support
- Access to top institutes in Australia
- Simplifying the international education opportunity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning new technologies
Self-Assessment Questions:
- Do you have a strong passion for helping international students find the best education opportunities?
- Are you comfortable working in a fast-paced and dynamic environment?
- Do you have strong analytical skills and a data-driven approach to problem-solving?
ASSUMPTION: StudyWise values candidates who are passionate about education and have a strong work ethic, as well as the ability to adapt to new technologies and tools.
⚠️ Potential Challenges
- The SEO landscape is constantly changing, requiring the SEO Expert to stay up-to-date with the latest trends and best practices
- The role may involve working with a diverse range of stakeholders, including marketing, IT, and content teams, requiring strong communication and collaboration skills
- The SEO Expert may need to balance both strategic planning and hands-on execution, requiring strong time management and prioritization skills
- The role may require occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The SEO Expert should be prepared to adapt to changes in the SEO landscape and manage their time effectively to balance both strategic and tactical responsibilities.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position may have a stronger focus on immigration services and Australian education opportunities
- SEO Experts in other industries may have different target audiences and relevant keywords to consider
- This role may offer opportunities for growth and learning as StudyWise expands its services and reaches new markets
ASSUMPTION: The SEO Expert's career path may depend on the company's growth and expansion, as well as their ability to take on additional responsibilities.
📝 Sample Projects
- Conducting a comprehensive website audit and implementing technical SEO improvements to increase organic traffic
- Developing and executing a local SEO strategy to improve visibility in relevant markets
- Collaborating with the content team to optimize blog posts and landing pages for search engines and users
ASSUMPTION: The SEO Expert's projects may vary depending on the company's priorities and the SEO landscape at the time.
❓ Key Questions to Ask During Interview
- How does StudyWise support the professional development of its SEO team members?
- What are the most significant SEO challenges facing StudyWise, and how can this role address them?
- How does the SEO team collaborate with other departments, such as marketing and content, to ensure consistent SEO best practices?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does StudyWise approach work-life balance, and what support is available for employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and their commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter explaining how your skills and experience align with StudyWise's mission and the SEO Expert role
- Prepare for the technical SEO assessment by reviewing your knowledge of SEO tools and best practices
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
