SEO Expert- SquareSpace

📌 Core Information

🔹 Job Title: SEO Expert - SquareSpace

🔹 Company: GEN PLUS Group

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to increase organic visibility and keyword performance.
• Collaborating with cross-functional teams to ensure SEO best practices are embedded across digital assets.
• Staying ahead of evolving SEO trends and Google algorithm updates.
• Managing and optimizing websites built on Squarespace.

ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of content optimization. The ideal candidate will have experience working in a dynamic, cross-functional team environment.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies tailored to Gen Plus Group’s offerings to increase organic visibility and keyword performance.

✅ Conduct technical SEO audits and implement on-site improvements focused on site structure, page speed, mobile usability, crawlability.

✅ Perform keyword research and competitor analysis to inform content development and campaign targeting.

✅ Collaborate with content, product marketing, and demand generation teams to ensure SEO best practices are embedded across blogs, landing pages, whitepapers, and other digital assets.

✅ Lead link-building campaigns, manage outreach strategies, and perform backlink analysis to strengthen domain authority.

✅ Use tools such as Google Analytics, Search Console, Bing Webmaster Tools, to monitor performance and generate actionable insights.

✅ Work closely with the web development and design team to implement SEO enhancements in Squarespace and other CMS platforms.

✅ Track and report on SEO KPIs, traffic growth, and campaign ROI with detailed performance dashboards.

✅ Stay ahead of evolving SEO trends, including AI search, zero-click SERPs, and Google algorithm updates.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong analytical mindset to interpret data and drive informed decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in SEO with proven results.

Required Skills:

• Proven expertise in SEO strategies and tactics.
• Hands-on experience managing and optimizing websites built on Squarespace.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs).
• Experience collaborating in cross-functional marketing teams including content, paid media, and development.
• Highly organized, analytical, and an excellent communicator.

Preferred Skills:

• Experience with AI search and zero-click SERPs.
• Fluency in Arabic (a plus but not required).

ASSUMPTION: Candidates with a strong portfolio of SEO case studies and a proven track record of driving organic traffic growth will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is AED 25,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for SEO specialists in Dubai.

Benefits:

• Health insurance and dental plans.
• Retirement savings plans.
• Employee discounts and perks.

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM. Flexible hours and remote work arrangements may be available.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. The global advertising market is projected to reach USD 854.1 billion by 2026, growing at a CAGR of 4.5% during the forecast period (2019-2026).

Company Size: 201-500 employees. Companies of this size offer a mix of structure and agility, with opportunities for career growth and cross-functional collaboration.

Founded: The Gen Plus Group was founded in 2018, with a mission to empower brands, businesses, and people with impactful, holistic communications driven by the 'Power of GEN Plus'.

Company Description:

• The Gen Plus Group is a global collective of creative agencies that defy the ordinary, bringing together the power of public relations, content creation, talent representation, and innovation through its dynamic entities – PRM, NaF+, SPANDY, and THEM AGAIN.
• With over 3,000 professionals representing 60+ nationalities, the group delivers meaningful connections and impactful communications for some of the world’s most recognized brands.
• The company believes in storytelling that resonates and strategies that perform, with a commitment to taking every endeavor a step further and exceeding expectations.

Company Specialties:

• Public Relations
• Content Creation
• Talent Representation
• Innovation and Creativity

Company Website: https://www.genplusgroup.agency/

ASSUMPTION: The Gen Plus Group's diverse portfolio of services and global presence provide unique opportunities for SEO specialists to gain exposure to various industries and markets.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career growth and leadership within the SEO function.

Reporting Structure: The SEO Expert will report directly to the Head of SEO or a similar role within the marketing department.

Work Arrangement: This role is on-site in Dubai, with remote work arrangements available on a case-by-case basis.

Growth Opportunities:

• Progression to a senior or management role within the SEO function.
• Expansion into other areas of digital marketing or communications within the Gen Plus Group.
• Opportunities to work on high-profile campaigns and collaborate with international teams.

ASSUMPTION: The SEO Expert role at the Gen Plus Group offers a unique opportunity to work in a dynamic, global environment and drive meaningful impact through SEO strategies and tactics.

🌍 Location & Work Environment

Office Type: The Gen Plus Group's Dubai office is located in the Media City free zone, offering a modern and collaborative work environment.

Office Location(s): Unit 412, Media City, Loft Offices, Building 2, Entrance B, Floor 4, Dubai, United Arab Emirates.

Geographic Context:

• Dubai is a major global hub for business, tourism, and entertainment, with a diverse and multicultural population.
• The Media City free zone is home to numerous media, advertising, and technology companies, providing ample networking opportunities.
• Dubai offers a high standard of living, with excellent infrastructure, amenities, and recreational facilities.

Work Schedule: The standard workweek in Dubai is Sunday to Thursday, with Friday and Saturday as the weekend. Working hours are typically from 9:00 AM to 6:00 PM, with one hour for lunch.

ASSUMPTION: The Dubai office of the Gen Plus Group provides a vibrant and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment or case study presentation to evaluate SEO expertise.
• Final interview with the hiring manager or a panel of stakeholders to discuss the role, responsibilities, and expectations.

Key Assessment Areas:

• SEO expertise and technical knowledge.
• Problem-solving skills and analytical mindset.
• Communication and collaboration skills.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills for this role.
• Include specific examples of SEO campaigns or projects you've worked on, with measurable results.
• Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of SEO best practices and tools.
• Research the Gen Plus Group and its values to demonstrate your understanding of the company and your alignment with its mission.

ATS Keywords: SEO, Squarespace, keyword research, competitor analysis, link-building, Google Analytics, Search Console, Bing Webmaster Tools, campaign management, performance tracking, SEO trends.

ASSUMPTION: The application process for the SEO Expert role at the Gen Plus Group is designed to assess the candidate's technical SEO expertise, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Squarespace
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The SEO Expert will be expected to have proficiency in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Grit: We don't give up easily and we're always looking for ways to improve.
• Ambition: We strive for excellence and we're not afraid to take risks.
• Expertise: We're passionate about what we do and we're always looking to learn and grow.

Work Style:

• Collaborative: We work closely with our teams and clients to deliver the best results.
• Adaptable: We're open to change and we're always looking for new ways to do things.
• Creative: We think outside the box and we're always looking for innovative solutions.

Self-Assessment Questions:

• Do you have a proven track record of driving organic traffic growth through SEO strategies and tactics?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, results-driven work environment?

ASSUMPTION: Candidates who align with the Gen Plus Group's values and work style will be well-suited to the SEO Expert role and thrive in the company's dynamic and collaborative work environment.

⚠️ Potential Challenges

• The SEO landscape is constantly evolving, requiring continuous learning and adaptation.
• The role may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills.
• The Dubai office is a multicultural environment, which may present language barriers or cultural differences that need to be navigated.
• The work may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The SEO Expert role at the Gen Plus Group presents unique challenges and opportunities for growth and development in a dynamic and global work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the SEO Expert role is highly technical and requires a deep understanding of SEO strategies and tactics.
• Compared to other SEO roles in the industry, this position offers the opportunity to work in a global, multicultural environment with a diverse portfolio of clients.
• Career progression in this role may lead to senior or management positions within the SEO function or other areas of digital marketing within the Gen Plus Group.

ASSUMPTION: The SEO Expert role at the Gen Plus Group offers unique opportunities and challenges compared to similar roles in the industry, with a focus on global collaboration and cross-functional teamwork.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the Gen Plus Group's website and implementing on-site improvements to increase organic visibility.
• Developing and executing a link-building campaign to strengthen the domain authority of a high-profile client's website.
• Collaborating with the content team to optimize blog posts and landing pages for targeted keywords and improved search engine rankings.

ASSUMPTION: The SEO Expert role at the Gen Plus Group involves a diverse range of projects, requiring a strong understanding of SEO best practices and a proactive approach to staying informed about industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy for a new client or project?
• How does the SEO team collaborate with other departments, such as content and development?
• What are the most significant SEO challenges facing the Gen Plus Group, and how are they being addressed?
• How does the company support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's SEO strategies and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills for this role.
• Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of SEO best practices and tools.
• Research the Gen Plus Group and its values to demonstrate your understanding of the company and your alignment with its mission.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.