SEO & GEO Innovation Manager

📌 Core Information

🔹 Job Title: SEO & GEO Innovation Manager

🔹 Company: Future Publishing

🔹 Location: Bath, England, United Kingdom

🔹 Job Type: Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing & SEO

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Leading SEO efforts in Generative Engine Optimization (GEO) to enhance visibility in AI-powered search experiences.
• Collaborating with various teams to improve content visibility and automate workflows.
• Developing tools and shaping best practices for the next generation of SEO.
• Working hands-on with data science, data engineering, and editorial support.

ASSUMPTION: This role requires a strong background in SEO, with a focus on technical and content-based aspects, and an interest in AI and automation.

📋 Key Responsibilities

✅ Lead efforts in Generative Engine Optimization to enhance visibility in AI-powered search experiences.

✅ Collaborate with editorial, engineering, data science, commercial, engineering, and product teams to improve content visibility and automate workflows.

✅ Combine deep SEO expertise with latest AI strategies to improve content visibility and deliver tools that enhance editorial and search performance.

✅ Define best practices for the next generation of SEO and shape the future of search optimization.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a balance of leadership and technical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).

Experience: Minimum two years of experience in an SEO-focused role.

Required Skills:

• Deep understanding of technical SEO, on-page SEO, and off-page SEO.
• Interest in AI and automation, particularly within the search landscape.
• Proficient with popular SEO tools including GA4, Google Search Console, Bing Webmaster Tools, SEMRush, and Screaming Frog.
• Experience analyzing large datasets to uncover insights and opportunities.

Preferred Skills:

• Knowledge of Python, SQL, and BigQuery.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £50,000 per year (based on experience and performance).

Benefits:

• Uncapped leave policy.
• Profit share bonus when targets are hit.
• Referral rewards program.
• Wellbeing support through Colleague Assistant Programmes.
• Opportunity to purchase shares in Future through the Share Incentive Plan.

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Future Publishing is a global leader in specialist media, with over 200 brands across various niches.

Company Size: Future has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1985, with a rich history in publishing and a strong focus on digital innovation.

Company Description:

• Future is the global platform for specialist media, creating expert original content that connects people to their passions.
• The company reaches one in three adults online in the UK and the US through its websites, magazines, events, and social spaces.
• Future has grown significantly to a global business with over 3,000 colleagues and is the largest magazine publisher in the UK.

Company Specialties:

• Magazines
• Events
• B2C and B2B content creation
• Content marketing
• eCommerce
• Technology
• Gaming
• Entertainment
• Home interest
• Knowledge
• Music
• Media
• Advertising

Company Website: http://www.futureplc.com

ASSUMPTION: Future Publishing's diverse portfolio and global presence offer unique opportunities for career growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The SEO & GEO Innovation Manager reports directly to the SEO Director and works closely with various teams, including editorial, engineering, data science, commercial, engineering, and product.

Work Arrangement: This is a hybrid role, with three days in the office and two days working remotely.

Growth Opportunities:

• Potential to shape the future of SEO and define best practices within the company.
• Opportunities to work with diverse teams and gain exposure to various aspects of the business.
• Possibility to progress to a senior or leadership role within the SEO team or related functions.

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Future Publishing's Bath office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Bath, England, United Kingdom

Geographic Context:

• Bath is a historic city known for its Roman-built baths and Georgian architecture.
• The city offers a high quality of life, with a vibrant cultural scene, excellent dining options, and easy access to the countryside.
• Bath is well-connected by road and rail, with easy access to London and other major cities.

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the option to work from home two days a week.

ASSUMPTION: The Bath office provides a stimulating work environment, with easy access to amenities and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities.
• Final interview with the SEO Director and/or other key stakeholders.

Key Assessment Areas:

• SEO expertise and technical skills.
• Problem-solving and analytical thinking.
• Cultural fit and alignment with Future's values.
• Communication and collaboration skills.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Future's mission and values.
• Prepare for the technical assessment by brushing up on your SEO skills and practicing problem-solving exercises.
• Research Future Publishing and the SEO team to show your enthusiasm and preparation for the role.

ATS Keywords: SEO, GEO, Innovation, AI, Automation, Technical SEO, On-Page SEO, Off-Page SEO, GA4, Google Search Console, Bing Webmaster Tools, SEMRush, Screaming Frog, Data Analysis, Python, SQL, BigQuery

ASSUMPTION: Future Publishing's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• GA4
• Google Search Console
• Bing Webmaster Tools
• SEMRush
• Screaming Frog
• Python
• SQL
• BigQuery

ASSUMPTION: The tools and technologies listed are essential for success in this role, and candidates should have experience with or be willing to learn these platforms.

👔 Cultural Fit Considerations

Company Values:

• Expertise: We create expert original content that connects people to their passions.
• Innovation: We innovate through our proprietary technology and diversify our audiences across new platforms every year.
• Collaboration: We work together to create a vibrant, inclusive culture where everyone feels valued, respected, and empowered to thrive.

Work Style:

• Future is a fast-paced, dynamic environment that requires adaptability and a willingness to learn.
• The company values collaboration and cross-functional teamwork, with a strong focus on driving results.
• Future offers a flexible, supportive work environment that prioritizes work-life balance.

Self-Assessment Questions:

• Do you have a deep understanding of technical SEO and a passion for staying up-to-date with the latest trends and best practices?
• Are you comfortable working in a collaborative, cross-functional environment and driving results through teamwork?
• Do you thrive in a fast-paced, dynamic work environment and enjoy the challenge of solving complex problems?

ASSUMPTION: Candidates who align with Future's values and work style will be most successful in this role and within the company.

⚠️ Potential Challenges

• The role requires a strong understanding of both technical SEO and AI, which may present a learning curve for candidates with a background in only one of these areas.
• The hybrid work arrangement may require adjustments for candidates who prefer a fully remote or fully on-site work environment.
• The role involves collaboration with various teams, which may present communication and coordination challenges.
• The SEO landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends and best practices.

ASSUMPTION: These challenges can be overcome with a strong commitment to learning, effective communication, and a willingness to adapt to new situations.

📈 Similar Roles Comparison

• This role is unique in its focus on Generative Engine Optimization, which sets it apart from traditional SEO roles.
• While the role requires a strong background in SEO, the focus on AI and automation differentiates it from other SEO positions within the company.
• This role offers significant growth potential, with opportunities to shape the future of SEO and define best practices within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a tool to automate keyword research and on-page optimization for AI-powered search experiences.
• Conducting a comprehensive analysis of server logs to identify opportunities for improving content visibility in AI-driven environments.
• Collaborating with the editorial team to create a content strategy that enhances discoverability in AI-powered search results.

ASSUMPTION: These sample projects illustrate the hands-on, innovative nature of the role and the opportunity to make a significant impact on the company's SEO efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader SEO strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Future support the professional development of its SEO team members?
• What are the most challenging aspects of working in a hybrid role, and how does the company support employees in managing this work arrangement?
• How does Future measure the success of its SEO efforts, and how will my performance be evaluated in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter that demonstrates your understanding of the role and your fit with Future's mission and values.
• Prepare for the technical assessment by brushing up on your SEO skills and practicing problem-solving exercises.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.