SEO, Google & Meta Ads Specialist

📌 Core Information

🔹 Job Title: SEO, Google & Meta Ads Specialist

🔹 Company: Substance

🔹 Location: Malaysia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies to improve organic search rankings and website performance.
• Managing and optimizing paid advertising campaigns on Google and Meta platforms to achieve targeted KPIs and maximize ROI.
• Collaborating with content creators to optimize website and marketing materials for SEO.
• Analyzing and reporting on SEO and advertising performance metrics to drive continuous improvement.

ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong communication to drive successful SEO and advertising campaigns.

📋 Key Responsibilities

✅ Develop and implement effective SEO strategies to increase organic search rankings and improve overall website performance.

✅ Conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and traffic growth.

✅ Collaborate with content creators to ensure all website and marketing materials are optimized for SEO and align with best practices.

✅ Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing) to achieve targeted KPIs and maximize ROI.

✅ Oversee and optimize advertising campaigns on Meta platforms (Facebook and Instagram) to enhance brand awareness, engagement, and conversions.

✅ Monitor, analyze, and report on SEO and advertising performance metrics, providing actionable insights for continuous improvement.

✅ Stay current with industry trends, algorithm updates, and best practices in SEO, Google Ads, and Meta Ads to ensure our strategies remain competitive.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and algorithm changes to maintain effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field is preferred.

Experience: Proven experience in SEO and managing Google Ads and Meta Ads campaigns.

Required Skills:

• Strong understanding of SEO best practices, tools, and techniques.
• Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent written and verbal communication skills.
• Detail-oriented and capable of managing multiple projects and deadlines.
• Knowledge of HTML, CSS, and website development is a plus.
• Ability to work independently and collaboratively in a team environment.

Preferred Skills:

• Experience with remote team management and collaboration tools.
• Fluency in multiple languages (English is required).

ASSUMPTION: While not explicitly stated, experience with remote work and multiple languages may be beneficial for this role due to the company's global focus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level SEO and advertising specialists in Malaysia, the estimated salary range is RM 6,000 - RM 9,000 per month (approximately USD 1,400 - USD 2,100).

Benefits:

• Performance Bonus
• Remote working
• Potential for future career growth within the company

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Substance operates in the staffing and recruiting industry, focusing on helping businesses hire talent globally while reducing recruitment costs.

Company Size: Substance is a small company with 2-10 employees, which may offer a more agile and entrepreneurial work environment.

Founded: Substance was founded in 2024 and is headquartered in Singapore with a focus on remote hiring solutions.

Company Description:

• Substance is revolutionizing the way businesses hire talent by allowing them to access top-tier professionals from anywhere in the world, reducing recruitment costs by up to 70%.
• The company offers a seamless, all-in-one platform that empowers companies to hire efficiently, affordably, and compliantly for local, remote, and global teams.
• Substance focuses on permanent, fractional, and contract hiring solutions, catering to the diverse needs of modern businesses.

Company Specialties:

• Recruitment
• Staffing
• Headhunting
• Human resources services
• Talent acquisition
• Career coaching
• Executive search
• Remote hiring
• Fractional hiring
• Permanent hiring
• Contract hiring

Company Website: https://linktr.ee/getsubstance.co

ASSUMPTION: Substance's focus on global talent acquisition and remote hiring may present unique opportunities for candidates seeking international exposure and flexible work arrangements.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report directly to the hiring manager or work closely with the marketing and/or IT departments, depending on the company's organizational structure.

Work Arrangement: Remote work with flexible scheduling, allowing for a better work-life balance.

Growth Opportunities:

• As Substance grows, there may be opportunities for the incumbent to take on more responsibilities, lead teams, or transition into management roles.
• The company's focus on global hiring may present opportunities for candidates to work with diverse teams and gain international experience.

ASSUMPTION: Growth opportunities may depend on the company's expansion plans and the incumbent's performance and interests.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• Malaysia has a tropical climate and offers a mix of urban and natural environments, with vibrant cities and beautiful beaches.
• The country is known for its multiculturalism, with a blend of Malay, Chinese, Indian, and indigenous cultures.
• Malaysia's time zone (GMT+8) may require some flexibility in working hours to accommodate global team members.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a better work-life balance.

ASSUMPTION: While the role is remote, candidates should be prepared to work with team members in different time zones and adjust their schedules accordingly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (SEO and advertising-related tasks)
• Final interview with the hiring manager

Key Assessment Areas:

• SEO and advertising knowledge and skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in SEO, Google Ads, and Meta Ads campaigns.
• Tailor your resume and cover letter to emphasize your understanding of the role and company.
• Prepare for the technical assessment by brushing up on your SEO and advertising skills.
• Research Substance's company culture and be prepared to discuss how your values and work style align with theirs.

ATS Keywords: SEO, Google Ads, Meta Ads, keyword research, content optimization, performance analysis, PMAX, Google Analytics, Google Search Console, SEO tools, remote work

ASSUMPTION: Substance's hiring process may vary depending on the specific needs of the role and the company's growth plans.

🛠️ Tools & Technologies

• SEO tools: SEMrush, Moz, Ahrefs, Google Search Console, Google Analytics
• Advertising platforms: Google Ads, Meta Ads (Facebook and Instagram)
• Project management and collaboration tools: Asana, Trello, Slack, Microsoft Teams

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the incumbent's skills.

👔 Cultural Fit Considerations

Company Values:

• Action-oriented: Substance values taking initiative and driving results.
• Transparent: The company promotes open communication and collaboration.
• Adaptable: Substance embraces change and encourages continuous learning.

Work Style:

• Remote-friendly: Substance supports remote work and offers flexible scheduling.
• Collaborative: The company encourages teamwork and cross-functional collaboration.
• Results-driven: Substance focuses on achieving targeted KPIs and driving business impact.

Self-Assessment Questions:

• Do you thrive in a fast-paced, action-oriented environment?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a proven track record of driving results and achieving targeted KPIs?

ASSUMPTION: Candidates should assess their fit with Substance's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment.
• Staying current with industry trends and algorithm changes in SEO and advertising.
• Collaborating effectively with global teams across different time zones.
• Adapting to a small company environment with a focus on growth and change.

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to in-house SEO and advertising roles, this position offers more flexibility in work arrangements and the opportunity to work with a diverse range of clients.
• In the staffing and recruiting industry, Substance's focus on global talent acquisition sets it apart from traditional recruitment agencies.
• This role may offer more growth opportunities as Substance expands its client base and service offerings.

ASSUMPTION: Candidates should consider their preferences for work arrangements, industry focus, and career growth opportunities when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new e-commerce website, including keyword research, on-page optimization, and link building.
• Managing and optimizing a Google Ads campaign for a B2B software company, focusing on lead generation and maximizing ROI.
• Collaborating with content creators to optimize blog posts and landing pages for a SaaS company, improving organic search rankings and driving traffic.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the incumbent may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role may evolve in the future?
• How does Substance support remote team members and foster a collaborative work environment?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Substance approach continuous learning and professional development for its employees?
• Can you provide examples of how Substance has adapted to industry trends and changes in the past?

ASSUMPTION: These questions can help candidates better understand the company's culture, growth plans, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in SEO, Google Ads, and Meta Ads.
• Prepare for the technical assessment by brushing up on your SEO and advertising skills.
• Research Substance's company culture and be prepared to discuss how your values and work style align with theirs.
• Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.