📌 Core Information
🔹 Job Title: SEO Growth Manager
🔹 Company: Peerspace
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, City of, United Kingdom)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a results-driven backlink strategy for the UK and France to boost local domain authority and search rankings
- Monitoring and analyzing the backlink profile to ensure diversity, relevance, and quality for regional domains
- Conducting in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization in local markets
- Standing up and translating existing US partnership programs (Affiliates, Ambassadors) to drive traffic growth in European markets
- Experimenting with emerging AI tools to enhance the content creation process
ASSUMPTION: This role requires a strong focus on content marketing and backlink building in European markets, particularly the UK and France. The ideal candidate will have a proven track record in SEO and be comfortable working autonomously while collaborating with a US-based team.
📋 Key Responsibilities
✅ Develop and execute a results-driven backlink strategy for the UK and France to boost local domain authority and search rankings
✅ Monitor and analyze the backlink profile to ensure diversity, relevance, and quality for regional domains
✅ Conduct in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization in local markets
✅ Stand up and translate existing US partnership programs (Affiliates, Ambassadors) to drive traffic growth in European markets
✅ Coordinate with the US-based Marketing team (SEO, Paid, Brand, Lifecycle) to align global strategy while executing market-specific tactics
✅ Experiment with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations
✅ Test and iterate on new growth tactics with a focus on scalable, repeatable processes specific to UK and French markets
✅ Regularly report on key SEO and marketing metrics for European markets
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis. The ideal candidate will be comfortable working independently and prioritizing tasks in a fast-paced, startup environment.
🎯 Required Qualifications
Education: Bachelor's degree required; certifications in SEO or Digital Marketing a plus
Experience: 5+ years in SEO with a strong focus on content marketing and backlink building in European markets, particularly the UK and France
Required Skills:
- Fluency in English required; proficiency in French highly desirable
- Strong project management skills with ability to work independently and prioritize and execute without constant supervision
- Familiarity and strong interest in AI technologies and SEO tooling (Google Search Console, SEMrush, Ahrefs)
- Proven track record of developing and executing successful online partnership strategies (influencers, affiliates) that drive traffic growth
- Growth-oriented mindset with the ability to identify and capitalize on local marketing opportunities
Preferred Skills:
- Experience working with multilingual SEO and understanding of local search nuances in European markets
ASSUMPTION: Given the role's focus on European markets, proficiency in French is highly desirable but not strictly required. The ideal candidate will have a strong background in SEO and a proven track record in content marketing and backlink building.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for an SEO Manager with 5-10 years of experience in London)
Benefits:
- 100% employee coverage of medical, dental and vision insurance
- $500 annual professional development allowance
- Discount on all Peerspace bookings
- Laptop, high res display, and stipend to setup home office
- Monthly cell phone and internet credit
- Coworking membership if needed
- Access to the Peerspace network of inspiring spaces
- Flexible take it as you need it time off policy
- Wellness Fridays observed company wide
- Biannual in-person, all company offsites and team-building events
Working Hours: Full-time (40 hours per week) with flexible working hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in London. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically temporary productive spaces, collaborative economy, coworking spaces, event venues, and marketplace
Company Size: 51-200 employees, which means a mid-sized company with a relatively flat hierarchy and opportunities for growth
Founded: 2013, with a history of growth and expansion in the shared economy space
Company Description:
- Peerspace is the leading marketplace for hourly venue rentals for meetings, productions, and events
- The company opens doors to the most inspiring spaces around the world, from lofts and mansions to storefronts and studios
- Peerspace welcomes guests to over 45,000 spaces where they can bring their creative ideas to life, and empowers hosts to earn additional income simply by opening their doors
Company Specialties:
- Temporary productive spaces
- Collaborative economy
- Coworking spaces
- Event Venues
- Offsite
- Production Spaces
- and Marketplace
Company Website: http://www.peerspace.com
ASSUMPTION: Peerspace is a well-established company in the shared economy space, with a strong focus on growth and innovation. The company values creativity, collaboration, and empowerment, as reflected in its mission and workplace culture.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the US-based Marketing team and collaborates with various departments, including SEO, Paid, Brand, and Lifecycle
Work Arrangement: On-site in London, City of, United Kingdom, with opportunities for remote work and flexible hours
Growth Opportunities:
- As the first marketing hire in Europe, this role offers significant growth potential and the opportunity to shape the company's European marketing strategy
- With a strong performance, the candidate may have the opportunity to lead a team or take on additional responsibilities
- Peerspace offers professional development opportunities, including an annual allowance for training and conferences
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's European growth strategy. The ideal candidate will be comfortable working independently and taking on a high level of responsibility.
🌍 Location & Work Environment
Office Type: Peerspace has a physical office in San Francisco, California, but this role is based in London, City of, United Kingdom, with opportunities for remote work
Office Location(s): London, City of, United Kingdom
Geographic Context:
- The role focuses on the UK and French markets, with opportunities to expand into other European markets
- London is a major hub for technology, marketing, and creative industries, offering a vibrant and dynamic work environment
- The role may require occasional travel to other European markets or the company's headquarters in San Francisco
Work Schedule: Full-time (40 hours per week) with flexible working hours and a remote-friendly work environment
ASSUMPTION: The ideal candidate will be comfortable working in a remote-friendly environment and collaborating with a US-based team. They will also be familiar with the local marketing landscape in the UK and France.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the US-based HR team
- Technical SEO assessment or case study
- Final interview with the US-based Marketing team and local stakeholders
Key Assessment Areas:
- SEO expertise and strategic thinking
- Content marketing and backlink building skills
- Cultural fit and alignment with Peerspace values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO and content marketing experience, with a focus on European markets
- Include specific examples of successful backlink building campaigns and SEO strategies you've implemented
- Demonstrate your understanding of the European marketing landscape and how you plan to drive growth in the UK and French markets
ATS Keywords: SEO, content marketing, backlink building, European markets, UK, France, AI technologies, SEO tooling, online partnership strategies, project management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO expertise and European market experience. Applicants should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- SEO tools (Google Search Console, SEMrush, Ahrefs)
- AI technologies (for content creation and optimization)
- Project management tools (Asana, Trello, Jira)
- Marketing automation tools (HubSpot, Marketo, Pardot)
ASSUMPTION: The ideal candidate will have experience with a range of SEO tools and be comfortable learning and integrating new technologies into their workflow.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Empowerment
- Innovation
- Customer-centricity
Work Style:
- Startup mindset, with a focus on growth and innovation
- Autonomous, with the ability to work independently and prioritize tasks
- Collaborative, with strong communication and teamwork skills
- Data-driven, with a focus on performance and results
Self-Assessment Questions:
- How do you align with Peerspace's values, particularly creativity and empowerment?
- How do you approach working autonomously and collaborating with a remote team?
- How do you stay up-to-date with emerging AI technologies and SEO trends?
ASSUMPTION: Peerspace values creativity, collaboration, and empowerment, and the ideal candidate will demonstrate a strong fit with these values and a passion for driving growth in the European markets.
⚠️ Potential Challenges
- Working remotely and collaborating with a US-based team may present communication and time zone challenges
- The role requires a strong focus on European markets, which may present cultural and linguistic challenges
- The role involves a high level of responsibility and may require occasional travel to other European markets or the company's headquarters in San Francisco
- The role may require working with a diverse range of stakeholders, including local partners and influencers
ASSUMPTION: The ideal candidate will be comfortable working in a remote-friendly environment and collaborating with a US-based team. They will also be familiar with the local marketing landscape in the UK and France and have experience working with diverse stakeholders.
📈 Similar Roles Comparison
- This role is similar to an SEO Manager or Growth Marketing Manager, but with a specific focus on European markets and a startup mindset
- Unlike traditional SEO roles, this position requires a strong focus on content marketing and backlink building, as well as experience with AI technologies
- This role offers significant growth potential and the opportunity to shape the company's European marketing strategy
ASSUMPTION: This role is unique in its focus on European markets and startup mindset, offering a rare opportunity for a marketing professional to make a significant impact on the company's growth strategy.
📝 Sample Projects
- Developing and executing a backlink strategy to boost local domain authority and search rankings in the UK and France
- Conducting in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization in local markets
- Standing up and translating existing US partnership programs (Affiliates, Ambassadors) to drive traffic growth in European markets
- Experimenting with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations
ASSUMPTION: These sample projects reflect the core responsibilities of the role and provide a sense of the day-to-day tasks and challenges the ideal candidate will face.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Europe?
- What are the key priorities for the first 90 days in this role?
- How does Peerspace support the professional development of its employees?
- What are the key challenges and opportunities facing the European markets for Peerspace?
- How does Peerspace approach collaboration and communication with remote team members?
ASSUMPTION: These key questions will help the candidate better understand the role, the company, and the European marketing landscape, as well as assess their fit with the team and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and content marketing experience, with a focus on European markets
- Prepare for a technical SEO assessment or case study, demonstrating your ability to develop and execute successful backlink building campaigns and SEO strategies
- Research Peerspace and the European marketing landscape to demonstrate your understanding of the role and the company's growth opportunities
- Follow up with the US-based HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
