📌 Core Information
🔹 Job Title: SEO Junior Specialist
🔹 Company: Nestlé Business Services (NBS)
🔹 Location: Braga/Lisbon (Portugal)
🔹 Job Type: Full-time/Hybrid model
🔹 Category: Digital & Social Media
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting website editors and webmasters in implementing SEO recommendations
- Focusing on on-page and technical SEO
- Monitoring website performance using tools like BrightEdge and Google Search Console
- Providing recommendations to brand managers
- Working in a multicultural and dynamic environment
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Act as the go-to person for any SEO related topics
✅ Review and analyze Nestlé websites for areas of improvement and optimization
✅ Measure results of strategy implementation with tools like BrightEdge, Google Analytics, and Google Search Console
✅ Monitor and report performance of traffic, rankings, conversions, and other trends
✅ Work closely with brand managers to explain SEO issues and highlight improvement opportunities
ASSUMPTION: This role may involve working on larger SEO projects, such as website migrations, in collaboration with the SEO Expert.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 1 year of SEO experience
Required Skills:
- Proficient in on-page and technical SEO
- Fluency in English
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work with ticketing and workflow tools
Preferred Skills:
- Experience with SEO tools like BrightEdge and Google Search Console
- Knowledge of HTML and CSS
- Familiarity with Google Analytics
ASSUMPTION: Candidates with experience in a multinational/multicultural environment will be preferred.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on market research for entry-level SEO roles in Portugal)
Benefits:
- Development of expertise in Nestlé's Shared Services Business
- Immersion in a culturally diverse team
- Local and international exposure
- Flexible working environment
- Engagement and wellbeing activities
- Competitive salary and annual bonus
- Meal allowance card
- Flex Benefits
- Discounts in several partners
- Free coffee at the office
- Special discounts for employees
- Company equipment according to professional needs
- Medical support available at the office (in Lisbon)
- E-learning courses and training program
- Career progression and possibilities for international career
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research for entry-level SEO roles in Portugal. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Nestlé is the world's largest food and beverage company, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
Company Size: 10,001+ employees. Nestlé employs around 273,000 people globally, with factories or operations in almost every country in the world.
Founded: 1866. Nestlé can trace its origin back to 1866 when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Company Description:
- Nestlé Business Services (NBS) provides Supply Chain, Financial, HR, Digital & Social Media, CRM, and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide.
- NBS is looking for talents who are eager to learn, team players, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's diverse product portfolio and global presence offer unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to Mid-level. This role is suitable for candidates with 0-2 years of SEO experience looking to grow their career in digital marketing.
Reporting Structure: The SEO Junior Specialist will report directly to the SEO Expert and work closely with website editors, webmasters, and brand managers.
Work Arrangement: Hybrid model. The role requires a combination of on-site work at the Nestlé offices in Braga or Lisbon and remote work.
Growth Opportunities:
- Progression to a Senior SEO Specialist role
- Expansion into other areas of digital marketing or related fields
- International career opportunities within the Nestlé Group
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the dynamic and multicultural environment of Nestlé Business Services.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires a combination of on-site work at the Nestlé offices in Braga or Lisbon and remote work.
Office Location(s): Braga and Lisbon, Portugal
Geographic Context:
- Braga is the third-largest city in Portugal, located in the northwest of the country, with a population of around 180,000 people.
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people, known for its vibrant culture, historic sites, and coastal location.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, allowing for a balance between on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees, while still fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and skills
- Problem-solving abilities
- Communication and presentation skills
- Cultural fit and adaptability
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Nestlé's company culture
- Prepare for the technical SEO assessment by brushing up on your knowledge of on-page and technical SEO best practices
ATS Keywords: SEO, on-page SEO, technical SEO, website optimization, Google Search Console, BrightEdge, multinational experience, attention to detail, proactive, team-oriented, communication skills, problem-solving, adaptability, empathy, innovation
ASSUMPTION: Applicants should tailor their resume and cover letter to emphasize their relevant SEO experience and skills, as well as their cultural fit with Nestlé's diverse and dynamic work environment.
🛠️ Tools & Technologies
- BrightEdge
- Google Search Console
- Google Analytics
- HTML and CSS (basic knowledge)
- Ticketing and workflow tools
ASSUMPTION: The SEO Junior Specialist will be expected to learn and utilize various SEO tools and technologies to effectively monitor and optimize Nestlé's websites.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Multicultural and diverse
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- How do you approach working in a multicultural and dynamic environment?
- Can you provide an example of a time when you had to adapt to a new work environment or team?
- How do you ensure that you maintain a high level of attention to detail while working on multiple projects or tasks?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Nestlé's values and work style, as well as a willingness to adapt and learn in a dynamic and multicultural environment.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to implement SEO recommendations
- Keeping up with the latest SEO best practices and algorithm updates
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
- Adapting to a multicultural and dynamic work environment
ASSUMPTION: Prospective candidates should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a fast-paced and diverse work environment.
📈 Similar Roles Comparison
- SEO Specialist vs. SEO Junior Specialist: The SEO Specialist role may involve more strategic decision-making and leadership responsibilities, while the SEO Junior Specialist role focuses more on tactical implementation and execution.
- SEO vs. SEM: SEO focuses on organic search engine optimization, while SEM (Search Engine Marketing) involves paid advertising strategies to improve visibility and traffic. Both roles require a strong understanding of search engine algorithms and user behavior.
- SEO vs. Content Marketing: SEO and Content Marketing share some similarities, such as a focus on creating high-quality, engaging content. However, SEO is more focused on optimizing content for search engines, while Content Marketing involves a broader range of strategies to attract, engage, and retain audiences.
ASSUMPTION: Candidates should research and understand the differences between these related roles to ensure they are applying for the position that best aligns with their career goals and interests.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Nestlé's websites to identify areas of improvement and optimization
- Implementing on-page and technical SEO recommendations to improve website performance and organic traffic
- Monitoring and analyzing website performance using tools like BrightEdge and Google Search Console to provide data-driven insights and recommendations
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks involved in the SEO Junior Specialist role at Nestlé Business Services.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the life of an SEO Junior Specialist at Nestlé?
- How does the SEO team collaborate with other departments, such as Content and Marketing, to ensure consistent SEO best practices across Nestlé's websites?
- What opportunities are there for professional growth and development within the SEO team and Nestlé Business Services?
- How does Nestlé support work-life balance for employees working in a hybrid model?
- Can you provide an example of a recent SEO project or initiative that the team has worked on, and what were the outcomes?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter explaining your interest in the role and your fit with Nestlé's company culture
- Prepare for the technical SEO assessment by reviewing on-page and technical SEO best practices
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
