SEO Lead

📌 Core Information

🔹 Job Title: SEO Lead

🔹 Company: AAA - The Auto Club Group

🔹 Location: MI-Admin Office Building (AOB), United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Leading and educating colleagues on SEO strategy, best practices, and keyword research processes.
• Identifying new SEO growth opportunities through content architecture analysis, keyword research, and data analysis.
• Developing and championing an SEO content strategy across various cross-functional partners.
• Collaborating with teams to improve acquisition, conversion, and retention through SEO optimizations.

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO expertise, and strong communication skills to drive organic traffic and improve search engine rankings.

📋 Key Responsibilities

✅ Lead and educate colleagues on SEO strategy, best practices, and keyword research processes.

✅ Continuously identify new SEO growth opportunities through content architecture analysis, keyword research, and data analysis.

✅ Develop, socialize, and champion an SEO content strategy among various cross-functional partners.

✅ Collaborate with teams to improve acquisition, conversion, and retention through SEO optimizations.

✅ Conduct technical SEO audits and implement on-page and off-page optimizations.

✅ Create and maintain performance reports and dashboards using enterprise-level tools.

✅ Execute tests and analyze results to understand the effects of SEO changes.

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and data analysis to drive organic traffic and improve search engine rankings.

🎯 Required Qualifications

Education: Bachelor’s degree in computer science or a related field, or applicable professional certification and/or relevant technical/analytical/educational experience.

Experience: Proven experience in SEO, including keyword research, search ranking, and analytical abilities to test hypotheses for content effectiveness. Experience with link building, outreach, and social media marketing to drive organic traffic. Experience conducting technical SEO audits.

Required Skills:

• Excellent communication skills and ability to interact with teams across the enterprise.
• Able to operate in a collaborative, cross-functional environment.
• Strong quantitative and analytic skills with the ability to derive and communicate key insights from data.
• Excellent judgment and ability to make recommendations and decisions.
• Demonstrated critical thinking and problem-solving abilities.
• Must be tech-savvy with a working knowledge of HTML/CSS and basic JavaScript.
• Strong organizational skills, detail-oriented, with the ability to successfully manage multiple projects.

Preferred Skills:

• Experience with Semrush, Google Search Console, Screaming Frog, and similar organic search applications.
• Experience using AI-powered tools for keyword research, content development, site audits, backlink analysis, and performance tracking.
• Experience with semantic analysis using natural language processing (NLP) tools to identify emerging search trends and user intent.
• Experience implementing and managing schema markup to enhance website search results using AI tools.
• Experience with Adobe business applications, including Adobe Experience Manager and Adobe Analytics.

ASSUMPTION: The preferred skills listed are not required but would be beneficial for success in this role, particularly in an enterprise-level organization like AAA.

💰 Compensation & Benefits

Salary Range: $83,000 - $100,000 per year, with an annual bonus potential based on performance.

Benefits:

• 401k Match
• Medical
• Dental
• Vision
• PTO
• Paid Holidays
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling for remote work.

ASSUMPTION: The salary range provided is based on the job posting and is subject to change. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: AAA - The Auto Club Group operates in the insurance, travel, and financial services industries, providing membership, travel, insurance, and financial service offerings to approximately 14 million members and customers across 14 states and 2 U.S. territories.

Company Size: AAA - The Auto Club Group has 5,001-10,000 employees, making it a mid-sized to large organization with a significant presence in the United States.

Founded: 1901, with over 100 years of history in providing safety, security, and peace of mind to its members.

Company Description:

• AAA - The Auto Club Group is the second largest AAA club in North America, serving more than 13 million members across 14 U.S. states, the province of Quebec, Puerto Rico, and the U.S. Virgin Islands.
• AAA - The Auto Club Group belongs to the national AAA Federation, which is committed to improving the lives of its combined 60 million members across North America.
• AAA - The Auto Club Group provides a full suite of products and services to its members, including roadside assistance, insurance, travel support, and discounts.

Company Specialties:

• Travel
• Insurance
• Financial Services
• Automotive
• Transportation
• Safety
• Advocacy
• Discounts
• and Membership

Company Website: http://aaa.com

ASSUMPTION: AAA - The Auto Club Group is a well-established organization with a strong brand and a comprehensive range of services for its members. Its size and history provide stability and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the e-Commerce team and collaborates with various cross-functional partners, including content creators, designers, and developers.

Work Arrangement: Hybrid, with a mix of remote work and occasional on-site work for meetings, collaborative activities, or team-building events.

Growth Opportunities:

• Advancement within the e-Commerce team or related departments.
• Expanding skills and expertise in SEO, content strategy, and data analysis.
• Potential leadership roles or specializations in specific areas of SEO.

ASSUMPTION: This role offers opportunities for career growth and development within AAA - The Auto Club Group, given its size and the diverse range of services it provides to its members.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote work and occasional on-site work at the MI-Admin Office Building (AOB) in the United States.

Office Location(s): MI-Admin Office Building (AOB), United States

Geographic Context:

• The MI-Admin Office Building (AOB) is located in the United States, with AAA - The Auto Club Group having a significant presence across North America.
• The United States offers a large talent pool and diverse business environment for the SEO Lead to collaborate with and learn from.
• The United States is home to AAA - The Auto Club Group's headquarters, providing opportunities for interaction with senior leadership and other departments.

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling for remote work.

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities.
• In-person or video interview with the hiring manager and potential team members to discuss the role, responsibilities, and company culture.
• Final decision and offer extension.

Key Assessment Areas:

• SEO expertise and strategic thinking.
• Communication skills and ability to collaborate with cross-functional teams.
• Problem-solving abilities and analytical skills.
• Cultural fit and alignment with AAA - The Auto Club Group's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements.
• Include specific examples of SEO projects, campaigns, or optimizations you've worked on and the results you've achieved.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and teamwork.
• Research AAA - The Auto Club Group's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.

ATS Keywords: SEO, keyword research, technical SEO, content strategy, data analysis, link building, social media marketing, mobile search, HTML, CSS, JavaScript, communication, collaboration, problem-solving, analytical skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO expertise, strategic thinking, communication skills, and cultural fit with AAA - The Auto Club Group.

🛠️ Tools & Technologies

• Semrush
• Google Search Console
• Screaming Frog
• AI-powered SEO tools (e.g., Frase, MarketMuse, etc.)
• Adobe Experience Manager
• Adobe Analytics
• HTML, CSS, JavaScript

ASSUMPTION: The SEO Lead will be expected to be proficient in various SEO tools, enterprise-level platforms, and programming languages to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a time when you had to adapt your SEO strategy due to changes in search algorithms or industry trends?
• How do you approach working with cross-functional teams to implement SEO optimizations and improve overall website performance?

ASSUMPTION: AAA - The Auto Club Group values candidates who are data-driven, collaborative, adaptable, and results-focused, with a strong commitment to integrity and excellence.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, enterprise-level environment.
• Keeping up with the latest SEO trends, tools, and best practices in a rapidly evolving field.
• Collaborating effectively with various cross-functional teams, each with its own priorities and goals.
• Balancing remote work and on-site collaboration in a hybrid work arrangement.

ASSUMPTION: The SEO Lead role presents unique challenges that require strong project management skills, adaptability, and effective communication to succeed in a dynamic, enterprise-level environment.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position focuses on driving organic traffic and improving search engine rankings for an enterprise-level organization with a diverse range of services.
• AAA - The Auto Club Group's size and scope provide unique opportunities for career growth and development within the SEO field.
• This role requires a balance of strategic thinking, technical SEO expertise, and strong communication skills, making it distinct from other SEO positions in the industry.

ASSUMPTION: The SEO Lead role at AAA - The Auto Club Group offers a unique blend of strategic, technical, and collaborative responsibilities, setting it apart from other SEO positions in the industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit of AAA - The Auto Club Group's website and implementing on-page and off-page optimizations to improve search engine rankings and organic traffic.
• Developing and executing a content strategy that aligns with AAA - The Auto Club Group's brand, values, and member needs, driving organic traffic and engagement.
• Collaborating with AAA - The Auto Club Group's content creators, designers, and developers to implement schema markup and enhance website search results using AI tools.

ASSUMPTION: The SEO Lead role at AAA - The Auto Club Group involves a wide range of projects, from technical SEO audits and optimizations to strategic content development and AI-driven enhancements.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within the organization?
• How does AAA - The Auto Club Group measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important?
• Can you provide an example of a recent SEO project or campaign that the team has worked on, and what were the results?
• How does AAA - The Auto Club Group support the professional development and growth of its SEO team members?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the organization's priorities, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements, focusing on specific examples of projects, campaigns, or optimizations you've worked on and the results you've achieved.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and teamwork.
• Research AAA - The Auto Club Group's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.