📌 Core Information
🔹 Job Title: SEO Lead
🔹 Company: DigiOutsource
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and supporting a team of SEOs to improve SEO traffic, conversions, and revenue across specific sites.
- Accountability for all decisions made on assigned websites and influencing SEO strategies within the company.
- Collaborating with teams across the business to ensure understanding and execution of SEO priorities.
- Providing leadership, training, and motivation to the SEO team to advocate for their requirements to senior stakeholders.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical SEO expertise to drive SEO growth and maintain brand presence across multiple websites.
📋 Key Responsibilities
✅ Manage and support a team of SEOs to deliver against strategic SEO objectives.
✅ Improve SEO traffic, conversions, and revenue across specific sites through various SEO activities.
✅ Collaborate with teams across the business to ensure understanding and execution of SEO priorities.
✅ Lead team meetings, provide feedback on updates, identify challenges, and share achievements.
✅ Guide, train, and upskill the SEO team in key SEO areas to ensure they can fulfil their duties.
✅ Provide motivation and leadership in advocating for the SEO team's requirements to senior stakeholders.
ASSUMPTION: This role requires a strong understanding of all SEO areas, including technical SEO, content marketing, link acquisition, testing, and reporting on performance.
🎯 Required Qualifications
Education: Relevant degree
Experience: Minimum 5 years of experience in SEO, with at least 3 years in a leadership role
Required Skills:
- Proven leadership and management skills
- Strong understanding of all SEO areas, including technical SEO, content marketing, link acquisition, testing, and reporting
- Experience working with SEO reporting tools, including Google Analytics and Search Console
- HTML and website development understanding
- Previous usage of common website CMS systems, e.g., WordPress/Kentico
Preferred Skills:
- Experience with SEO tools, including Screaming Frog, SEMRush, Ahrefs, Sitebulb
- Experience in copywriting, blogging, link building, and social media
ASSUMPTION: Candidates should have a proven track record in SEO leadership, with a strong understanding of SEO best practices and a passion for driving SEO growth.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO leads with 5-10 years of experience in South Africa, the estimated salary range is ZAR 600,000 - 900,000 per annum.
Benefits:
- Free daily meals
- Free massages on-site
- Free on-site gym
- Group life cover
- Funeral fund benefit
- Financial services assistance
- Employee assistance programme
- Curro school fees benefit
- Income continuation benefit
- Leadership training
- Referral bonus
- Medical aid subsidy
- Free sleep coaching
- On-site barista
- Retirement annuity subsidy
- Work from home allowance
- Team socials
Working Hours: Full-time, Monday to Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DigiOutsource is part of Super Group, a global leader in iGaming technology, providing market-leading services to international clients in the online gaming industry.
Company Size: DigiOutsource has 1,001-5,000 employees globally, with offices in Cape Town, London, and Lisbon.
Founded: DigiOutsource was founded in 2016 as a result of the merger between ForwardSlash and SpeakUp Communications.
Company Description:
- DigiOutsource is a proud partner of Super Group, providing market-leading services to international clients and successfully managing, supporting, and promoting established online gaming brands.
- The company offers a comprehensive range of services, including digital marketing, software development, business intelligence, design, training, and communications.
- DigiOutsource fosters a culture of innovation, empowering employees to drive growth and career development in an international tech environment.
Company Specialties:
- Technology
- Software Development
- Search Engine Optimization
- Online Gaming
- Translations
- Engineering
- Business Intelligence
- Digital Marketing
- IT Infrastructure
- Customer Support Operations
- Risk & Fraud Services
- Finance
- Human Resources
- Design Studio
Company Website: https://supergroup.com/digi-outsource/
ASSUMPTION: DigiOutsource's international presence and diverse range of services offer unique growth opportunities for employees.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making and leadership skills.
Reporting Structure: The SEO Lead reports directly to the SEO Manager and is responsible for managing a team of SEOs.
Work Arrangement: This role is on-site, with the option for remote work on a case-by-case basis, as agreed with the SEO Manager.
Growth Opportunities:
- Progression to an SEO Manager or similar role within the company's growing SEO team.
- Expansion of responsibilities to include additional websites or brands within the Super Group portfolio.
- Opportunities to work on international projects and collaborate with teams across different time zones.
ASSUMPTION: This role offers significant growth potential, with opportunities to influence SEO strategies and drive SEO growth across multiple websites.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities, including a gym, barista, and massage services.
Office Location(s): 1 Waterview Close, Century City, Cape Town, Western Cape 7441, ZA
Geographic Context:
- Cape Town is a vibrant, multicultural city with a mild Mediterranean climate, offering a high quality of life and affordable cost of living compared to other major cities in South Africa.
- The office is located in Century City, a bustling business hub with easy access to public transportation and major highways.
- The surrounding area offers a wide range of amenities, including shopping centers, restaurants, and entertainment options.
Work Schedule: Monday to Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The modern office environment and convenient location provide an ideal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- Technical assessment or case study to evaluate SEO skills and problem-solving abilities.
- Final on-site or video interview with the SEO Manager and other key stakeholders.
Key Assessment Areas:
- SEO knowledge and expertise, including technical SEO, content marketing, and link acquisition.
- Leadership and management skills, with a focus on team development and performance management.
- Communication and interpersonal skills, with the ability to collaborate effectively with teams across the business.
- Problem-solving and critical thinking skills, with a strategic approach to SEO challenges.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, with a focus on leadership and management achievements.
- Prepare for the technical assessment or case study by brushing up on your SEO knowledge and reviewing recent industry trends and best practices.
- Research the company and the role to demonstrate your understanding of the business and your fit within the team.
ATS Keywords: SEO, SEO Lead, SEO Manager, SEO Team, SEO Strategy, SEO Growth, SEO Traffic, SEO Conversions, SEO Revenue, SEO Reporting, SEO Tools, Google Analytics, Search Console, Technical SEO, Content Marketing, Link Acquisition, Team Management, Performance Management, Leadership, Collaboration, Problem-Solving, Critical Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- SEO reporting tools: Google Analytics, Search Console
- Website CMS systems: WordPress, Kentico
- SEO tools: Screaming Frog, SEMRush, Ahrefs, Sitebulb
- Project management tools: Asana, Jira, Trello
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The SEO Lead should be proficient in using a range of SEO tools and technologies to drive SEO growth and performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: DigiOutsource fosters a culture of innovation, empowering employees to drive growth and career development in an international tech environment.
- Collaboration: The company encourages cross-functional collaboration and teamwork to deliver exceptional results for clients and employees.
- Accountability: DigiOutsource promotes a culture of accountability, with employees taking ownership of their responsibilities and driving results.
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
Work Style:
- Dynamic: DigiOutsource operates in a fast-paced, ever-changing industry, requiring employees to adapt quickly to new challenges and opportunities.
- Collaborative: The company values teamwork and cross-functional collaboration to drive success.
- Results-driven: DigiOutsource focuses on delivering measurable results and continuous improvement.
Self-Assessment Questions:
- Do you have a proven track record of driving SEO growth and performance in a leadership role?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-driven and focused on delivering measurable outcomes?
ASSUMPTION: Candidates should assess their fit with DigiOutsource's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing a team of SEOs with varying levels of experience and expertise may present unique challenges in terms of training, development, and performance management.
- Working in a fast-paced, ever-changing industry requires adaptability and continuous learning to stay up-to-date with the latest SEO trends and best practices.
- Collaborating with teams across the business may present communication and coordination challenges, requiring strong interpersonal and leadership skills.
- The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic, collaborative work environment.
📈 Similar Roles Comparison
- Compared to other SEO Lead roles, this position offers the opportunity to influence SEO strategies and drive SEO growth across multiple websites within a large, international organization.
- In the iGaming industry, SEO plays a critical role in driving traffic, conversions, and revenue, making this role a high-impact, strategic position.
- Career progression in this role may lead to opportunities in SEO management, digital marketing, or other related fields within the company or the broader iGaming industry.
ASSUMPTION: Candidates should consider the unique aspects of this role and the iGaming industry when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for a newly launched online gaming brand, including keyword research, on-page optimization, link building, and content marketing.
- Conducting a technical SEO audit of an established online gaming website and addressing identified issues to improve organic traffic and search engine rankings.
- Managing a team of SEOs to execute a large-scale website migration, ensuring minimal disruption to SEO performance and maintaining brand visibility during the transition.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by an SEO Lead in the iGaming industry.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team structure and how this role fits within the broader SEO strategy for the company?
- How does the SEO team collaborate with other departments, such as content, marketing, and product, to ensure alignment and execution of SEO priorities?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are these tracked and reported?
- How does the company support the professional development and growth of its SEO team members?
- What are the biggest SEO challenges facing the company, and how can this role contribute to addressing these issues?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's SEO strategy, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements, with a focus on leadership and management roles.
- Prepare for the technical assessment or case study by brushing up on your SEO knowledge and reviewing recent industry trends and best practices.
- Research the company and the role to demonstrate your understanding of the business and your fit within the team.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
