📌 Core Information
🔹 Job Title: SEO Link Builder (Middle/Senior)
🔹 Company: Helpware
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive link-building strategies to enhance SEO performance.
- Securing high-quality backlinks from diverse, authoritative sources to drive organic traffic.
- Collaborating with SEO, content, and marketing teams to synchronize efforts.
- Monitoring and optimizing link-building campaigns, delivering detailed reports and actionable insights.
- Staying ahead of SEO trends and testing innovative approaches to link acquisition and process automation.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of SEO principles to succeed.
📋 Key Responsibilities
✅ Develop and execute comprehensive link-building strategies for short- and long-term SEO success.
✅ Negotiate link placements with various link partners and vendors on advantageous terms.
✅ Actively expand our partner base by identifying and securing relationships with high-quality, reputable websites.
✅ Conduct advanced outreach campaigns (email, LinkedIn, etc.) to secure high-quality backlinks from authoritative websites.
✅ Evaluate potential link opportunities based on niche relevance, domain metrics, and spam score calculations.
✅ Analyze competitor link profiles to identify opportunities.
✅ Work with AI tools to edit or create content for contextual link insertions.
✅ Work closely with SEO, content, and marketing teams to synchronize efforts.
✅ Monitor and optimize link-building campaigns, delivering detailed monthly reports and actionable insights.
✅ Stay ahead of SEO trends, testing innovative approaches to link acquisition and process automation.
ASSUMPTION: This role involves a mix of strategic planning, outreach, negotiation, and analysis, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 2+ years of link-building experience, ideally in the US/European market. Agency experience is a plus.
Required Skills:
- Deep expertise in off-page SEO and link-building best practices with a clear understanding of search engine algorithms.
- Proficiency with SEO tools such as Ahrefs and Semrush and hands-on experience with AI tools and prompting.
- Strong negotiation and communication skills to secure high-value link placements.
- Creative problem-solving skills to find unconventional link-building opportunities.
- Ability to develop, refine, and scale systematic link-building processes.
Preferred Skills:
- Experience mentoring or training link builders.
- Fluency in additional languages (especially Spanish, German, or French).
ASSUMPTION: Candidates with a proven track record in link building, strong communication skills, and a strategic mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 USD per year (based on experience and market rates for similar roles in the US/European market).
Benefits:
- Opportunity to work with a talented and ambitious team in a global environment.
- Professional growth opportunities and a culture of continuous learning.
- Fully remote work arrangement.
- Competitive compensation linked to USD rate.
- Medical and Life insurance after the trial period.
- Corporate training and parties.
Working Hours: 12 pm – 9 pm or 11 am - 8 pm (8 working hours + 1 hour of a break during this period).
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the US/European market, considering the candidate's experience level. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Helpware operates in the outsourcing/offshoring industry, focusing on customer support, customer experience, and back-office support services. The market is competitive, with a strong emphasis on customer satisfaction and continuous improvement.
Company Size: Helpware has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration with diverse teams.
Founded: Helpware was founded in 2015, with headquarters in Lexington, Kentucky, and additional offices in the United States, Ukraine, Philippines, Germany, and Mexico.
Company Description:
- Helpware takes a modern approach to the outsourcing industry, focusing on building amazing cultures in each of its locations and treating employees better.
- The company builds customized teams in customer service and back-office support for industry-leading startups and modern companies.
- Helpware has grown over the years, initially catering to startup client partners and now evolving to create client partnerships with large enterprises as well.
Company Specialties:
- Customer Support
- Customer Experience
- Back-office Support
- AI Training
- ML Training
- SaaS
- Ecommerce
- BPO
Company Website: https://www.helpware.com
ASSUMPTION: Helpware's focus on employee well-being and company culture sets it apart in the competitive outsourcing industry, making it an attractive employer for job seekers.
📊 Role Analysis
Career Level: This role is at the middle/senior level, requiring a balance of strategic thinking, hands-on execution, and mentoring/coaching of junior team members.
Reporting Structure: The SEO Link Builder will report directly to the SEO Manager and collaborate closely with SEO, content, and marketing teams.
Work Arrangement: This role is fully remote, with a flexible work schedule (12 pm – 9 pm or 11 am - 8 pm, including a 1-hour break).
Growth Opportunities:
- As Helpware continues to grow, there may be opportunities for the SEO Link Builder to take on more responsibilities, mentor junior team members, or even move into a management role.
- The company's focus on continuous learning and professional development provides ample opportunities for employees to expand their skillsets and advance their careers.
ASSUMPTION: The fully remote work arrangement and flexible hours provide a good work-life balance, allowing employees to manage their time effectively and maintain a healthy lifestyle.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement.
Office Location(s): Ukraine (remote)
Geographic Context:
- Ukraine has a well-established outsourcing industry, with a large talent pool and competitive labor costs.
- The time zone (Eastern European Time, UTC+2) allows for effective collaboration with teams in the United States and Europe.
- The fully remote work arrangement enables employees to work from anywhere within Ukraine, providing flexibility and convenience.
Work Schedule: 8 working hours + 1 hour of a break during this period (12 pm – 9 pm or 11 am - 8 pm).
ASSUMPTION: The fully remote work arrangement and flexible hours allow employees to balance their personal and professional lives more effectively, contributing to overall well-being and job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the SEO Manager or a senior team member
- Final interview with the SEO Manager or a relevant stakeholder
Key Assessment Areas:
- SEO knowledge and link-building expertise
- Communication and negotiation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant link-building experience and achievements in your resume and cover letter.
- Demonstrate your understanding of SEO principles and trends in your application materials.
- Showcase your communication and negotiation skills through well-crafted application materials and a confident interview demeanor.
- Prepare thoughtful questions about the role, team, or company to ask during the interview.
ATS Keywords: SEO, Link Building, Outreach, Negotiation, AI Tools, Semrush, Ahrefs, Off-Page SEO, Backlinks
ASSUMPTION: Helpware's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values, ensuring a strong match for both parties.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Semrush
- AI tools: Various AI tools for content creation and editing
- Communication tools: Email, LinkedIn, Slack
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The tools and technologies required for this role are standard in the SEO industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Amazing Customer Experiences
- Together
- Continuous Learning
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that you consistently deliver amazing customer experiences in your work?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you approach learning and adapting to new tools, technologies, or processes?
ASSUMPTION: Helpware's company values and work style emphasize collaboration, continuous learning, and a focus on customer experience, making it an attractive employer for candidates who share these priorities.
⚠️ Potential Challenges
- Managing multiple link-building campaigns simultaneously, requiring strong organizational skills and time management.
- Dealing with link partners or vendors who may be unresponsive or difficult to negotiate with, requiring strong communication and negotiation skills.
- Keeping up with the latest SEO trends and algorithm changes, demanding continuous learning and adaptation.
- Working in a fully remote environment, which may present communication and collaboration challenges that require proactive management.
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other link-building roles, this position places a stronger emphasis on strategic planning, negotiation, and collaboration with cross-functional teams.
- In the outsourcing/offshoring industry, Helpware differentiates itself through a focus on employee well-being and company culture, providing a more attractive work environment for job seekers.
- Career progression in this role may involve moving into a management position, mentoring junior team members, or taking on more strategic responsibilities within the SEO team.
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and executing a comprehensive link-building strategy for a new client, driving significant increases in organic traffic and domain authority.
- Negotiating a high-value link placement with a prominent industry publication, securing a featured article and multiple follow links.
- Analyzing competitor link profiles to identify opportunities and develop a targeted link-building strategy that outperforms the competition.
ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities associated with this role, giving candidates a better understanding of the day-to-day work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader SEO strategy?
- How does Helpware support the professional development and growth of its employees?
- Can you provide an example of a successful link-building campaign and the strategies used to achieve the desired results?
- How does Helpware measure the success of its link-building efforts, and what key performance indicators (KPIs) are tracked?
- What is the company's approach to work-life balance, and how is this supported in the fully remote work arrangement?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates a candidate's interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant link-building experience and achievements.
- Prepare for the interview by researching Helpware's company culture, values, and recent projects.
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
