📌 Core Information
🔹 Job Title: SEO Link Building Specialist
🔹 Company: Housecall Pro
🔹 Location: Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing off-page SEO strategy to improve domain authority
- Managing and growing external links through targeted outreach and relationship building
- Producing and promoting high-quality content to attract backlinks
- Collaborating with cross-functional teams to leverage existing initiatives for link building
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and driving results. Excellent communication and project management skills are essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute SEO link-building strategy to improve online visibility and domain authority
✅ Identify, compile, and prioritize backlink opportunities using SEO and competitor research
✅ Perform weekly backlink audits to monitor and improve existing links
✅ Coordinate and produce content that attracts backlinks
✅ Collaborate with product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
✅ Develop and maintain a database of potential and existing link partners
✅ Build and maintain value-added relationships with link partners through continual outreach and communication
✅ Monitor and report on backlink performance metrics
✅ Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role requires a strong attention to detail and willingness to learn technical SEO concepts. Excellent written and verbal communication skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO or digital marketing roles
Required Skills:
- Familiarity with SEO concepts and basic tools (i.e., Google Analytics, Google Search Console)
- Proven track record of link-building knowledge and success
- Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
Preferred Skills:
- Strategic mindset with the ability to execute and drive results
- Strong project management and organizational skills
- Excellent collaboration and stakeholder management skills
- Data-driven decision-making approach with a passion for always improving
ASSUMPTION: While a degree in a related field is preferred, equivalent work experience will also be considered. Candidates should have a strong foundation in SEO concepts and be eager to learn and apply new techniques.
💰 Compensation & Benefits
Salary Range: $15,300 - $18,000 per year (Philippines)
Benefits:
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for SEO specialists in the Philippines with 2-5 years of experience. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically home service management software
Company Size: 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration
Founded: 2013, with a history of helping home service professionals succeed through exceptional technology
Company Description:
- Housecall Pro helps home service professionals (Pros) streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, payments, and more
- Their brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses
- They support more than 40,000 businesses and have over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro is a well-established company with a strong focus on innovation and customer success. They offer a comprehensive suite of tools to help home service professionals manage and grow their businesses.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, product marketing, and social teams
Work Arrangement: Remote (Philippines), with the expectation to work standard business hours in the Philippines time zone
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior SEO Specialist or SEO Manager
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location in the Philippines
Office Location(s): N/A (Remote)
Geographic Context:
- The Philippines is located in Southeast Asia, with a tropical marine climate and a rich cultural heritage
- The country is known for its beautiful beaches, vibrant nightlife, and friendly people
- The cost of living in the Philippines is generally lower than in other developed countries, providing an attractive option for remote workers
Work Schedule: Full-time, with standard business hours in the Philippines time zone (GMT+8)
ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural experiences and cost-of-living advantages for professionals in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team
Key Assessment Areas:
- SEO knowledge and experience
- Link-building strategies and techniques
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant SEO experience and link-building success stories in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Housecall Pro's mission and values
- Prepare for the interview by researching Housecall Pro's products and competition, and be ready to discuss your approach to SEO and link building
ATS Keywords: SEO, Link Building, Keyword Research, Analytics, Communication, Project Management, Collaboration, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' SEO knowledge, link-building experience, and communication skills.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Google Analytics, Google Search Console, Ahrefs, Moz
- Project management tools: Asana, Trello, Jira
- Communication tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: Familiarity with industry-standard SEO tools and project management platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Remote-friendly and flexible
- Results-oriented and data-driven
- Collaborative and team-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record of success in SEO and link building?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a data-driven and results-oriented environment?
ASSUMPTION: Housecall Pro values candidates who are customer-focused, innovative, and collaborative, with a strong commitment to data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing multiple link-building initiatives and prioritizing efforts effectively
- Keeping up with the latest SEO trends and algorithm changes
- Collaborating with cross-functional teams to leverage existing initiatives for link building
- Working remotely and maintaining productivity in a distributed team environment
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and collaboration skills to overcome.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position has a stronger focus on off-page SEO and link building, with less emphasis on on-page optimization and content creation
- Housecall Pro's industry-specific context requires an understanding of the home service management software landscape and target audience
- Career path comparison: This role is a mid-level position with opportunities for advancement into senior SEO roles or other marketing leadership positions within the company
ASSUMPTION: This role offers a unique blend of SEO and link-building responsibilities, with a focus on driving business growth through improved online visibility and domain authority.
📝 Sample Projects
- Conducting a comprehensive link audit and developing a strategic plan to improve existing links
- Identifying high-potential link-building opportunities through competitor analysis and keyword research
- Collaborating with the content team to create and promote high-quality content that attracts backlinks
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the SEO link-building role, requiring a combination of analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the current link-building strategy and how my role would contribute to its evolution?
- How does the marketing team collaborate with other departments to leverage existing initiatives for link building?
- What are the most significant challenges facing the SEO team, and how can this role help address them?
- How does Housecall Pro support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and company culture, helping candidates make informed decisions about their fit with the position and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO and link-building experience and skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit for the position
- Prepare for the interview by researching Housecall Pro's products, competition, and approach to SEO and link building
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
