📌 Core Information
🔹 Job Title: SEO Link Building Specialist
🔹 Company: Housecall Pro
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the off-page SEO strategy to improve domain authority
- Identifying and pursuing backlink opportunities through keyword research and analytics
- Managing relationships with potential link partners and monitoring link-building initiatives
- Collaborating with cross-functional teams to leverage existing initiatives and relationships for link building
- Staying informed on the latest SEO techniques and tools to drive innovation
ASSUMPTION: This role requires a strong understanding of SEO concepts and tools, as well as excellent communication and project management skills. The ideal candidate will have a proven track record of link-building success and a strategic mindset.
📋 Key Responsibilities
✅ Develop and execute the SEO link-building strategy to improve online visibility and domain authority
✅ Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
✅ Perform a weekly backlink audit to monitor the health and performance of existing links, making improvements as needed
✅ Identify, coordinate, and produce content that attracts backlinks
✅ Collaborate with product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
✅ Develop and maintain a database of potential and existing link partners
✅ Build and maintain value-added relationships with link partners through continual outreach and communication
✅ Monitor and report on backlink performance metrics
✅ Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple initiatives simultaneously. Strong communication and collaboration skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO or digital marketing roles
Required Skills:
- Familiarity with SEO concepts and basic tools (i.e., Google Analytics, Google Search Console)
- Strong attention to detail and willingness to learn technical SEO concepts
- Proven track record of link-building knowledge and success
- Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
- Excellent written and verbal communication skills
Preferred Skills:
- Experience in a similar role or industry
- Fluency in additional languages
ASSUMPTION: While a bachelor's degree is preferred, relevant work experience may be considered equivalent. Familiarity with specific SEO tools and platforms is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $56,000 - $70,000 per year (USD)
Benefits:
- Medical, dental, vision, life, and disability insurance
- 401(k) plan
- Paid holidays and flexible time off
- Equity in a rapidly growing startup
- Monthly tech reimbursements
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on business management tools for home service professionals
Company Size: 1,001-5,000 employees, offering a large, established environment with ample opportunities for growth and collaboration
Founded: 2013, with a history of consistent growth and success in the home service industry
Company Description:
- Housecall Pro helps home service professionals (Pros) streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, payments, and more
- Their brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses
- The company supports more than 45,000 businesses and has over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro is a well-established company with a strong focus on supporting home service professionals. Their comprehensive suite of tools and commitment to customer success make them a strong choice for job seekers in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including product, product marketing, and social teams
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home or in the office
Growth Opportunities:
- Advancement within the marketing department, such as promotion to Senior SEO Specialist or Marketing Manager
- Expansion into related roles within the company, such as Product Marketing or Business Development
- Potential to take on leadership responsibilities and mentor junior team members
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the company as a whole. The ideal candidate will be proactive, driven, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely or in the office
Office Location(s): 4180 Wynkoop St, Suite 310, Denver, Colorado 80216, US
Geographic Context:
- The United States offers a large and diverse market for home service professionals, with numerous opportunities for growth and expansion
- The remote work option allows for greater flexibility and work-life balance
- The company's headquarters in Denver, Colorado, provides a vibrant and dynamic work environment
Work Schedule: Full-time, with flexible hours and the opportunity to work from home or in the office
ASSUMPTION: The remote work option and flexible hours make this role an attractive choice for job seekers looking for a balance between work and personal life. The company's headquarters in Denver, Colorado, offers a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- SEO knowledge and experience
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific examples of link-building success and SEO strategies employed in previous roles
- Tailor your resume and cover letter to emphasize relevant skills and experience for this role
- Prepare questions about the company's SEO strategy and marketing goals to demonstrate your interest and initiative
ATS Keywords: SEO, link building, keyword research, analytics, communication, project management, collaboration, data-driven decision making
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit. Applicants should be prepared to discuss their SEO experience and strategies in detail.
🛠️ Tools & Technologies
- SEMRush
- GA4
- Google Search Console
- Project management tools (e.g., Asana, Trello)
- Content creation and management tools (e.g., WordPress, Google Docs)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable using SEO and analytics platforms, as well as project management and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros
- Invest in our team
- Embrace continuous learning
- Act with integrity
- Deliver excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- How do you embody the value of championing our Pros in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple initiatives simultaneously?
ASSUMPTION: Housecall Pro values candidates who are passionate about supporting home service professionals, committed to continuous learning, and able to work collaboratively in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously and prioritizing tasks effectively
- Staying up-to-date with the latest SEO techniques and tools
- Building and maintaining strong relationships with link partners
- Working remotely and maintaining productivity and focus
- Balancing the need for data-driven decision making with the ability to act quickly and adapt to changing circumstances
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. The ideal candidate will be proactive, resourceful, and able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to an SEO Specialist or Link Building Specialist position in other companies, but with a focus on the home service industry and a strong emphasis on collaboration and cross-functional teamwork
- Compared to other SEO roles, this position offers a unique opportunity to work with a wide range of teams and contribute to the overall success of the company
- Career paths for this role may include advancement within the marketing department or expansion into related roles within the company
ASSUMPTION: While this role shares similarities with other SEO and link building positions, its focus on the home service industry and emphasis on collaboration make it a unique and attractive opportunity for job seekers in the field.
📝 Sample Projects
- Developing and executing a comprehensive link-building strategy for a new product launch
- Identifying and pursuing backlink opportunities through competitive analysis and keyword research
- Managing relationships with link partners and monitoring the performance of existing links
- Collaborating with cross-functional teams to leverage existing initiatives and relationships for link building
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role. Candidates should be prepared to discuss their experience with similar projects and initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Housecall Pro?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Housecall Pro support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Housecall Pro foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their ability to think strategically and plan for long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the interview by researching Housecall Pro's SEO strategy and marketing goals
- Prepare questions to ask the interviewer about the company's culture and growth opportunities
- Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
