SEO Link Building Strategist (Remote Worldwide)
Powered by Search
Full-time
Remote
Worldwide
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: SEO Link Building Strategist (Remote Worldwide)
🔹 Company: Powered by Search
🔹 Location: Remote Worldwide
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Link Building: Develop and execute comprehensive backlink acquisition strategies to drive organic traffic and revenue impact for enterprise B2B SaaS clients.
2. Team Leadership: Manage and mentor a team of link prospectors and outreach specialists, ensuring consistent outreach quality and communication across all accounts.
3. Technical SEO & Link Analysis: Perform backlink audits, analyze topical relevance patterns, and optimize strategic outreach templates to improve domain authority and organic rankings.
4. Client Success & Reporting: Manage a portfolio of 3-5 enterprise B2B SaaS clients, presenting link acquisition performance metrics tied to organic traffic growth, and driving strategic planning sessions.
5. Collaboration: Work closely with the SEO team to create and develop holistic client strategies for maximum results.
📋 Key Responsibilities
📌 Strategic Link Building Leadership (40%)
- Manage and mentor a team of link prospectors and outreach specialists.
- Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts.
- Drive campaign development based on competitive link gap analysis.
- Set and monitor link acquisition KPIs and quality standards.
- Ensure consistent outreach quality and communication across all accounts.
📌 Technical SEO & Link Analysis (30%)
- Perform comprehensive backlink audits to identify link gaps and opportunities.
- Analyze topical relevance patterns to determine ideal link types and anchor text.
- Develop and optimize strategic outreach templates and processes.
- Guide technical implementation of advanced link building tactics.
- Build scalable systems for link prospecting and quality assessment.
📌 Client Success & Reporting (30%)
- Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients.
- Present link acquisition performance metrics tied to organic traffic growth.
- Lead strategic planning sessions and quarterly business reviews.
- Proactively identify and communicate link building opportunities.
📌 ASSUMPTION
This role requires a strategic mindset, strong leadership skills, and a deep understanding of technical SEO and link building tactics. The ideal candidate will be comfortable managing multiple client relationships and driving measurable results through targeted link acquisition strategies.
🎯 Required Qualifications
📌 Education
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
📌 Experience
- 3+ years of technical SEO experience, with at least 2 years focused specifically on link building
- Proven track record of securing high-quality backlinks through white hat outreach methods
- Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment
- Strong understanding of technical SEO factors and how backlinks influence rankings
- Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
📌 Required Skills
- Excellent analytical and problem-solving skills
- Strong leadership and team management abilities
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Familiarity with project management tools (e.g., Asana, Trello, Jira)
📌 Preferred Skills
- Experience with client relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Knowledge of SQL or other database management systems
📌 ASSUMPTION
Candidates should have a proven track record of driving measurable traffic and ranking improvements through strategic link acquisition. They should also be comfortable managing multiple enterprise client relationships effectively.
💰 Compensation & Benefits
💰 Salary Range: $80,000 - $120,000 USD per year (based on experience and location)
💰 Benefits:
- Competitive base salary + quarterly performance bonuses
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 11-50 employees
- Founded: 2009
- Headquarters: Toronto, Ontario, Canada
- Specialties: SEO, PPC, Landing Page Optimization, Web Design, Conversion Rate Optimization, User Experience, SaaS Marketing, Demand Generation, B2B Marketing, Google Ads, LinkedIn Ads, HubSpot, and Salesforce
📌 Company Description
Powered by Search helps B2B SaaS companies drive demand generation strategies that turn into revenue. With over 100 B2B SaaS brands globally as clients, Powered by Search's proven Predictable Growth™ methodology drives over $100MM in pipeline annually by holistically combining Demand Generation Strategy with Paid Media, SEO, Content Marketing, Marketing and RevOps. The company specializes in B2B SaaS companies with high ACV, long sales cycles, and complex sales motions for industries like CyberSecurity, Developer Tools, and Compliance/Infrastructure Platforms.
📌 Role Analysis
- Career Level: Mid-level to senior role with growth opportunities in client management, team leadership, and strategic planning.
- Reporting Structure: This role reports directly to the SEO Director or a similar role, with potential for managing a team of SEO specialists and link building strategists.
- Work Arrangement: The role is remote, with a flexible work arrangement that allows for a 4-hour overlap with Americas time zones.
🌍 Location & Work Environment
- Office Type: Remote (no physical office required)
- Office Location(s): Toronto, Ontario, Canada (headquarters)
- Geographic Context: Toronto, Ontario, Canada, is a multicultural city with a diverse range of neighborhoods, offering a mix of urban and suburban living options. It has a humid continental climate with warm summers and cold winters.
- Work Schedule: The work schedule is flexible, with a 4-hour overlap with Americas time zones required for effective communication and collaboration with the team and clients.
💼 Interview & Application Insights
📌 Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the HR team.
3. Technical assessment and case study presentation to the SEO team.
4. Final interview with the SEO Director or a similar role.
📌 Key Assessment Areas:
1. Technical SEO & Link Building Expertise: Assess the candidate's understanding of technical SEO concepts, link building strategies, and data-driven outreach campaigns.
2. Client Management & Communication: Evaluate the candidate's ability to manage multiple client relationships, communicate effectively, and present complex data in a clear and concise manner.
3. Leadership & Team Management: Assess the candidate's ability to lead and mentor a team, set clear expectations, and drive results through collaboration.
4. Problem-Solving & Strategic Thinking: Evaluate the candidate's analytical skills, problem-solving abilities, and strategic mindset in addressing complex link building challenges.
📌 Application Tips:
1. Resume Customization: Tailor your resume to highlight relevant experience, skills, and achievements related to SEO, link building, and client management.
2. Cover Letter: Write a compelling cover letter that demonstrates your understanding of the role, your relevant experience, and your enthusiasm for the opportunity.
3. Portfolio/Examples: If applicable, provide examples of your past link building campaigns, case studies, or other relevant work to showcase your skills and accomplishments.
4. Follow-Up: Follow up with the hiring manager or HR team after your interview to express your interest in the role and address any remaining questions.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Semrush, Majestic
- Project management tools: Asana, Trello, Jira
- CRM software: Salesforce, HubSpot
- Marketing automation tools: Marketo, Pardot
- Database management systems: SQL
- Collaboration tools: Google Workspace, Microsoft Office Suite
👔 Cultural Fit Considerations
📌 Company Values:
- Give a Sh!t: Take ownership of your work and responsibilities, and always strive to deliver exceptional results.
- Always Be in It To Win It: Approach every challenge with a competitive mindset and a commitment to continuous improvement.
- Be Obsessed with Serving Others: Prioritize the needs of clients, team members, and stakeholders, and go above and beyond to ensure their success.
- Practice a Growth Mindset: Embrace learning and growth opportunities, and foster a culture of continuous improvement and innovation.
- When We Fail, We Don't Lose the Lesson: Learn from failures and setbacks, and use them as opportunities for growth and improvement.
📌 Work Style:
- Collaborative: Work closely with team members, clients, and stakeholders to drive collective success and achieve common goals.
- Adaptable: Embrace change and adapt to new situations, tools, and processes as needed.
- Data-Driven: Use data and analytics to inform decision-making, measure performance, and optimize results.
- Results-Oriented: Focus on achieving measurable outcomes and driving meaningful impact for clients and the business.
👓 Self-Assessment Questions:
1. How do your personal values align with Powered by Search's company values?
2. Describe a time when you had to adapt to a significant change in your work environment or processes. How did you handle it, and what was the outcome?
3. How do you approach learning from failures and setbacks? Provide an example from your past experiences.
4. How do you balance the need for collaboration and adaptability in a remote work environment?
🛠️ Potential Challenges
1. Managing Remote Teams: Effectively leading and managing a remote team of link prospectors and outreach specialists may require additional communication and motivational skills.
2. Client Expectations: Managing client expectations and ensuring consistent outreach quality across multiple enterprise B2B SaaS client accounts may necessitate strong communication and project management skills.
3. Work-Life Balance: Balancing the demands of managing a team, driving client results, and maintaining a healthy work-life balance may be challenging at times.
4. Technical SEO Evolution: Keeping up with the latest trends and algorithm updates in technical SEO and link building may require continuous learning and professional development.
📈 Similar Roles Comparison
1. Role Differences: Unlike traditional SEO specialist roles, this position focuses more on strategic link building, team leadership, and client management, requiring a broader skill set and more experience.
2. Industry Context: The B2B SaaS industry has unique challenges and opportunities, with a focus on long sales cycles, high ACV, and complex sales motions. This role requires a deep understanding of B2B SaaS marketing and demand generation strategies.
3. Career Path Comparison: This role offers a clear path for career growth, with opportunities to advance in client management, team leadership, and strategic planning. It may lead to roles such as SEO Manager, SEO Director, or even Chief Marketing Officer in the long term.
📝 Sample Projects
1. Link Building Campaign for a Cybersecurity SaaS Company: Develop and execute a comprehensive link building strategy for a leading cybersecurity SaaS company, targeting high-authority, topically relevant backlink opportunities to improve organic rankings and drive traffic.
2. Competitor Backlink Profiling and Gap Analysis: Analyze the backlink profiles of key competitors in the developer tools industry, identify link gaps, and create targeted outreach campaigns to secure high-quality backlinks for a client.
3. Technical SEO Audit and Link Optimization: Conduct a comprehensive technical SEO audit for an enterprise B2B SaaS client, focusing on on-page optimization, schema markup, and internal linking. Develop and implement a data-driven link optimization strategy to improve organic rankings and drive traffic.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role in the first 30, 60, and 90 days?
2. Team Structure: How is the SEO team structured, and how will this role fit into the existing team dynamics?
3. Client Management: What are the key challenges and opportunities in managing multiple enterprise B2B SaaS client relationships, and how can I best prepare for success in this area?
4. Team Leadership: What are the most important qualities and skills for effectively leading and managing a team of link prospectors and outreach specialists?
5. Company Culture: How does Powered by Search's company culture support the success of this role, and what aspects of the company culture are most important for me to understand and embrace?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant experience, skills, and achievements related to SEO, link building, and client management.
3. Prepare examples of your past link building campaigns, case studies, or other relevant work to showcase your skills and accomplishments.
4. Follow up with the hiring manager or HR team after your interview to express your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: SEO Link Building Strategist (Remote Worldwide)
🔹 Company: Powered by Search
🔹 Location: Remote Worldwide
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Link Building: Develop and execute comprehensive backlink acquisition strategies to drive organic traffic and revenue impact for enterprise B2B SaaS clients.
2. Team Leadership: Manage and mentor a team of link prospectors and outreach specialists, ensuring consistent outreach quality and communication across all accounts.
3. Technical SEO & Link Analysis: Perform backlink audits, analyze topical relevance patterns, and optimize strategic outreach templates to improve domain authority and organic rankings.
4. Client Success & Reporting: Manage a portfolio of 3-5 enterprise B2B SaaS clients, presenting link acquisition performance metrics tied to organic traffic growth, and driving strategic planning sessions.
5. Collaboration: Work closely with the SEO team to create and develop holistic client strategies for maximum results.
📋 Key Responsibilities
📌 Strategic Link Building Leadership (40%)
- Manage and mentor a team of link prospectors and outreach specialists.
- Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts.
- Drive campaign development based on competitive link gap analysis.
- Set and monitor link acquisition KPIs and quality standards.
- Ensure consistent outreach quality and communication across all accounts.
📌 Technical SEO & Link Analysis (30%)
- Perform comprehensive backlink audits to identify link gaps and opportunities.
- Analyze topical relevance patterns to determine ideal link types and anchor text.
- Develop and optimize strategic outreach templates and processes.
- Guide technical implementation of advanced link building tactics.
- Build scalable systems for link prospecting and quality assessment.
📌 Client Success & Reporting (30%)
- Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients.
- Present link acquisition performance metrics tied to organic traffic growth.
- Lead strategic planning sessions and quarterly business reviews.
- Proactively identify and communicate link building opportunities.
📌 ASSUMPTION
This role requires a strategic mindset, strong leadership skills, and a deep understanding of technical SEO and link building tactics. The ideal candidate will be comfortable managing multiple client relationships and driving measurable results through targeted link acquisition strategies.
🎯 Required Qualifications
📌 Education
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
📌 Experience
- 3+ years of technical SEO experience, with at least 2 years focused specifically on link building
- Proven track record of securing high-quality backlinks through white hat outreach methods
- Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment
- Strong understanding of technical SEO factors and how backlinks influence rankings
- Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
📌 Required Skills
- Excellent analytical and problem-solving skills
- Strong leadership and team management abilities
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and Google Workspace
- Familiarity with project management tools (e.g., Asana, Trello, Jira)
📌 Preferred Skills
- Experience with client relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Knowledge of SQL or other database management systems
📌 ASSUMPTION
Candidates should have a proven track record of driving measurable traffic and ranking improvements through strategic link acquisition. They should also be comfortable managing multiple enterprise client relationships effectively.
💰 Compensation & Benefits
💰 Salary Range: $80,000 - $120,000 USD per year (based on experience and location)
💰 Benefits:
- Competitive base salary + quarterly performance bonuses
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 11-50 employees
- Founded: 2009
- Headquarters: Toronto, Ontario, Canada
- Specialties: SEO, PPC, Landing Page Optimization, Web Design, Conversion Rate Optimization, User Experience, SaaS Marketing, Demand Generation, B2B Marketing, Google Ads, LinkedIn Ads, HubSpot, and Salesforce
📌 Company Description
Powered by Search helps B2B SaaS companies drive demand generation strategies that turn into revenue. With over 100 B2B SaaS brands globally as clients, Powered by Search's proven Predictable Growth™ methodology drives over $100MM in pipeline annually by holistically combining Demand Generation Strategy with Paid Media, SEO, Content Marketing, Marketing and RevOps. The company specializes in B2B SaaS companies with high ACV, long sales cycles, and complex sales motions for industries like CyberSecurity, Developer Tools, and Compliance/Infrastructure Platforms.
📌 Role Analysis
- Career Level: Mid-level to senior role with growth opportunities in client management, team leadership, and strategic planning.
- Reporting Structure: This role reports directly to the SEO Director or a similar role, with potential for managing a team of SEO specialists and link building strategists.
- Work Arrangement: The role is remote, with a flexible work arrangement that allows for a 4-hour overlap with Americas time zones.
🌍 Location & Work Environment
- Office Type: Remote (no physical office required)
- Office Location(s): Toronto, Ontario, Canada (headquarters)
- Geographic Context: Toronto, Ontario, Canada, is a multicultural city with a diverse range of neighborhoods, offering a mix of urban and suburban living options. It has a humid continental climate with warm summers and cold winters.
- Work Schedule: The work schedule is flexible, with a 4-hour overlap with Americas time zones required for effective communication and collaboration with the team and clients.
💼 Interview & Application Insights
📌 Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the HR team.
3. Technical assessment and case study presentation to the SEO team.
4. Final interview with the SEO Director or a similar role.
📌 Key Assessment Areas:
1. Technical SEO & Link Building Expertise: Assess the candidate's understanding of technical SEO concepts, link building strategies, and data-driven outreach campaigns.
2. Client Management & Communication: Evaluate the candidate's ability to manage multiple client relationships, communicate effectively, and present complex data in a clear and concise manner.
3. Leadership & Team Management: Assess the candidate's ability to lead and mentor a team, set clear expectations, and drive results through collaboration.
4. Problem-Solving & Strategic Thinking: Evaluate the candidate's analytical skills, problem-solving abilities, and strategic mindset in addressing complex link building challenges.
📌 Application Tips:
1. Resume Customization: Tailor your resume to highlight relevant experience, skills, and achievements related to SEO, link building, and client management.
2. Cover Letter: Write a compelling cover letter that demonstrates your understanding of the role, your relevant experience, and your enthusiasm for the opportunity.
3. Portfolio/Examples: If applicable, provide examples of your past link building campaigns, case studies, or other relevant work to showcase your skills and accomplishments.
4. Follow-Up: Follow up with the hiring manager or HR team after your interview to express your interest in the role and address any remaining questions.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Semrush, Majestic
- Project management tools: Asana, Trello, Jira
- CRM software: Salesforce, HubSpot
- Marketing automation tools: Marketo, Pardot
- Database management systems: SQL
- Collaboration tools: Google Workspace, Microsoft Office Suite
👔 Cultural Fit Considerations
📌 Company Values:
- Give a Sh!t: Take ownership of your work and responsibilities, and always strive to deliver exceptional results.
- Always Be in It To Win It: Approach every challenge with a competitive mindset and a commitment to continuous improvement.
- Be Obsessed with Serving Others: Prioritize the needs of clients, team members, and stakeholders, and go above and beyond to ensure their success.
- Practice a Growth Mindset: Embrace learning and growth opportunities, and foster a culture of continuous improvement and innovation.
- When We Fail, We Don't Lose the Lesson: Learn from failures and setbacks, and use them as opportunities for growth and improvement.
📌 Work Style:
- Collaborative: Work closely with team members, clients, and stakeholders to drive collective success and achieve common goals.
- Adaptable: Embrace change and adapt to new situations, tools, and processes as needed.
- Data-Driven: Use data and analytics to inform decision-making, measure performance, and optimize results.
- Results-Oriented: Focus on achieving measurable outcomes and driving meaningful impact for clients and the business.
👓 Self-Assessment Questions:
1. How do your personal values align with Powered by Search's company values?
2. Describe a time when you had to adapt to a significant change in your work environment or processes. How did you handle it, and what was the outcome?
3. How do you approach learning from failures and setbacks? Provide an example from your past experiences.
4. How do you balance the need for collaboration and adaptability in a remote work environment?
🛠️ Potential Challenges
1. Managing Remote Teams: Effectively leading and managing a remote team of link prospectors and outreach specialists may require additional communication and motivational skills.
2. Client Expectations: Managing client expectations and ensuring consistent outreach quality across multiple enterprise B2B SaaS client accounts may necessitate strong communication and project management skills.
3. Work-Life Balance: Balancing the demands of managing a team, driving client results, and maintaining a healthy work-life balance may be challenging at times.
4. Technical SEO Evolution: Keeping up with the latest trends and algorithm updates in technical SEO and link building may require continuous learning and professional development.
📈 Similar Roles Comparison
1. Role Differences: Unlike traditional SEO specialist roles, this position focuses more on strategic link building, team leadership, and client management, requiring a broader skill set and more experience.
2. Industry Context: The B2B SaaS industry has unique challenges and opportunities, with a focus on long sales cycles, high ACV, and complex sales motions. This role requires a deep understanding of B2B SaaS marketing and demand generation strategies.
3. Career Path Comparison: This role offers a clear path for career growth, with opportunities to advance in client management, team leadership, and strategic planning. It may lead to roles such as SEO Manager, SEO Director, or even Chief Marketing Officer in the long term.
📝 Sample Projects
1. Link Building Campaign for a Cybersecurity SaaS Company: Develop and execute a comprehensive link building strategy for a leading cybersecurity SaaS company, targeting high-authority, topically relevant backlink opportunities to improve organic rankings and drive traffic.
2. Competitor Backlink Profiling and Gap Analysis: Analyze the backlink profiles of key competitors in the developer tools industry, identify link gaps, and create targeted outreach campaigns to secure high-quality backlinks for a client.
3. Technical SEO Audit and Link Optimization: Conduct a comprehensive technical SEO audit for an enterprise B2B SaaS client, focusing on on-page optimization, schema markup, and internal linking. Develop and implement a data-driven link optimization strategy to improve organic rankings and drive traffic.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role in the first 30, 60, and 90 days?
2. Team Structure: How is the SEO team structured, and how will this role fit into the existing team dynamics?
3. Client Management: What are the key challenges and opportunities in managing multiple enterprise B2B SaaS client relationships, and how can I best prepare for success in this area?
4. Team Leadership: What are the most important qualities and skills for effectively leading and managing a team of link prospectors and outreach specialists?
5. Company Culture: How does Powered by Search's company culture support the success of this role, and what aspects of the company culture are most important for me to understand and embrace?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant experience, skills, and achievements related to SEO, link building, and client management.
3. Prepare examples of your past link building campaigns, case studies, or other relevant work to showcase your skills and accomplishments.
4. Follow up with the hiring manager or HR team after your interview to express your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.