SEO Link Building Strategist (Remote Worldwide)

📌 Core Information

Job Title: SEO Link Building Strategist (Remote Worldwide)

Company: Powered by Search

Location: Remote (4-hour overlap with Americas time zones)

Job Type: Full-time

Category: Advertising Services

Date Posted: April 3, 2025

Experience Level: 2-5 years of experience

Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing comprehensive backlink acquisition strategies
• Managing and mentoring a team of link prospectors and outreach specialists
• Analyzing link profile gaps and competitor backlink profiles
• Driving targeted outreach campaigns to secure high-quality, topically relevant backlinks
• Collaborating with the SEO team to create holistic client strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of link building tactics and their impact on organic rankings.

📋 Key Responsibilities

Strategic Link Building Leadership (40%)

• Manage and mentor a team of link prospectors and outreach specialists
• Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts
• Drive campaign development based on competitive link gap analysis
• Set and monitor link acquisition KPIs and quality standards
• Ensure consistent outreach quality and communication across all accounts

Technical SEO & Link Analysis (30%)

• Perform comprehensive backlink audits to identify link gaps and opportunities
• Analyze topical relevance patterns to determine ideal link types and anchor text
• Develop and optimize strategic outreach templates and processes
• Guide technical implementation of advanced link building tactics
• Build scalable systems for link prospecting and quality assessment

Client Success & Reporting (30%)

• Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients
• Present link acquisition performance metrics tied to organic traffic growth
• Lead strategic planning sessions and quarterly business reviews
• Proactively identify and communicate link building opportunities

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of technical SEO experience, with at least 2 years focused specifically on link building

Required Skills:

• Proven track record of securing high-quality backlinks through white hat methods
• Strong analytical skills and data-driven approach to link building
• Familiarity with link gap analysis, competitor backlink profiling, and topical relevance assessment
• Deep understanding of technical SEO factors and how backlinks influence rankings
• Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
• Strong communication and leadership skills

Preferred Skills:

• Experience with Google Analytics and Google Search Console
• Fluency in SQL or a similar database query language
• Knowledge of JavaScript or a similar programming language

ASSUMPTION: Candidates should have a proven track record of driving measurable traffic and ranking improvements through strategic link acquisition.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location)

Benefits:

• Competitive base salary + quarterly performance bonuses
• 5 weeks paid time off
• Flexible remote work (4-hour overlap with Americas time zones)
• Comprehensive health benefits for Canadian residents
• Regular in-person team meetups and annual retreat
• Weekly 1:1 coaching and professional development
• Work directly with clients (no account managers)

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in B2B SaaS and technology companies

Company Size: 11-50 employees, with a 3+ year average tenure and 70+ NPS

Founded: 2009, in Toronto, Ontario

Company Description:

• Powered by Search helps B2B SaaS and tech companies drive demand generation strategies that turn into revenue
• Specializes in B2B SaaS companies with high ACV, long sales cycles, and complex sales motions
• Drives over $100MM in pipeline annually for clients using the Predictable Growth™ methodology

Company Specialties:

• SEO
• PPC
• Landing Page Optimization
• Web Design
• Conversion Rate Optimization
• User Experience
• SaaS Marketing
• Demand Generation
• B2B Marketing
• Google Ads
• LinkedIn Ads
• Hubspot
• and Salesforce

Company Website: poweredbysearch.com

ASSUMPTION: Powered by Search has a strong track record of driving results for complex sales motions in the B2B SaaS industry.

📊 Role Analysis

Career Level: Mid-career to senior-level role, with opportunities for growth and leadership

Reporting Structure: Reports directly to the Head of SEO

Work Arrangement: Flexible remote work with a 4-hour overlap with Americas time zones

Growth Opportunities:

• Potential to lead and grow the link building team
• Opportunities to work directly with clients and drive strategic initiatives
• Regular training and development opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and drive strategic initiatives.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person team meetups and annual retreats

Office Location(s): Toronto, Ontario (with a 4-hour overlap with Americas time zones)

Geographic Context:

• Toronto is the capital of the province of Ontario, Canada
• It is the most populous city in Canada and the fourth most populous city in North America
• The city is known for its diverse neighborhoods, vibrant arts and culture scene, and extensive park system

Work Schedule: Flexible, with a 4-hour overlap with Americas time zones

ASSUMPTION: Toronto offers a diverse and vibrant work environment, with a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete a skills assessment
• Participate in a video interview with the hiring manager
• Meet with the Head of SEO and other team members
• Receive an offer and onboarding

Key Assessment Areas:

• Link building strategies and tactics
• Data analysis and interpretation
• Communication and leadership skills
• Problem-solving and critical thinking

Application Tips:

• Highlight your relevant link building experience and achievements
• Demonstrate your understanding of link building strategies and tactics
• Showcase your ability to analyze data and draw insights
• Prepare questions about the role, team, and company culture

ATS Keywords: SEO, Link Building, Backlink Acquisition, Technical SEO, Data Analysis, Strategic Planning, Team Leadership, Client Management, B2B SaaS, Enterprise SaaS, Remote Work

ASSUMPTION: Powered by Search uses an Applicant Tracking System (ATS) to manage and review applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, Semrush, Majestic
• Backlink analysis tools: LinkMiner, Backlinko
• Project management tools: Asana, Trello
• Communication tools: Slack, Google Workspace
• Data analysis tools: Google Analytics, Google Data Studio

ASSUMPTION: Familiarity with the listed tools is preferred, but not required. Powered by Search provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Give a Sh!t: Take ownership and responsibility for your work and the success of the team
• Always Be in It To Win It: Strive to be the best in the world at what you do
• Be Obsessed with Serving Others: Prioritize the needs of clients and teammates above your own
• Practice a Growth Mindset: Embrace continuous learning and improvement
• When We Fail, We Don't Lose the Lesson: Learn from mistakes and use them to grow

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach learning from failures and setbacks?
• Can you provide an example of a time when you went above and beyond to help a client or teammate?
• How do you stay up-to-date with the latest trends and best practices in link building and SEO?

ASSUMPTION: Powered by Search values candidates who embody their core values and contribute positively to their collaborative work environment.

⚠️ Potential Challenges

• Managing multiple client accounts and prioritizing workloads
• Keeping up with the latest link building trends and algorithm changes
• Dealing with client expectations and feedback
• Working remotely and maintaining productivity

ASSUMPTION: These challenges can be mitigated by strong time management, continuous learning, open communication, and a results-driven mindset.

📈 Similar Roles Comparison

• SEO Manager: Focuses more on overall SEO strategy and less on tactical link building
• SEO Specialist: Typically has a narrower focus on specific SEO aspects, such as on-page optimization or technical SEO
• Link Building Specialist: Primarily responsible for link acquisition strategies and tactics

ASSUMPTION: The SEO Link Building Strategist role combines strategic planning, tactical execution, and team leadership, making it unique and challenging.

📝 Sample Projects

• Developing a comprehensive link building strategy for a new enterprise B2B SaaS client
• Analyzing competitor backlink profiles and identifying link gap opportunities
• Optimizing outreach templates and processes to improve response rates and conversion
• Implementing advanced link building tactics, such as broken link building or resource page link building

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the SEO Link Building Strategist role at Powered by Search.

❓ Key Questions to Ask During Interview

• How does Powered by Search approach link building for B2B SaaS companies with long sales cycles?
• Can you describe a time when you had to adapt your link building strategy due to changes in client priorities or market conditions?
• How does Powered by Search support the professional development of its SEO team members?
• What are some of the most challenging link building campaigns you've worked on, and how did you overcome obstacles?
• How does Powered by Search collaborate with clients to ensure our link building strategies align with their overall business goals?

ASSUMPTION: These questions help candidates assess the fit of the role and company culture, as well as demonstrate their understanding of link building strategies and tactics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant link building experience and skills
• Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit
• Prepare for a skills assessment and video interviews with the hiring manager and other team members
• Follow up with the hiring team after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.