📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Eucalyptus
🔹 Location: AU - HQ - NSW, Sydney, New South Wales
🔹 Job Type: Full-time
🔹 Category: Health and Human Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global SEO strategies to increase organic search visibility and drive targeted traffic.
- Collaborating cross-functionally to ensure web content aligns with SEO best practices.
- Mentoring and developing other members of the SEO team on their technical skills.
- Staying updated on the latest SEO developments and search engine algorithm updates.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Create and execute SEO strategies that leverage data analytics and focus on increasing organic search visibility and driving targeted traffic globally, including localised versions of our websites.
✅ Proactively identify improvements in website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
✅ Develop and implement Conversion Rate Optimization (CRO) strategies to enhance user engagement and maximise the impact of our SEO efforts.
✅ Collaborate with the Brand & Communications team to manage off-page SEO efforts to build a high-quality backlink profile to improve domain authority and organic traffic.
✅ Track SEO metrics, assess campaign effectiveness and use this data to report regularly on SEO performance and to inform and refine future strategies.
ASSUMPTION: This role requires a hands-on approach to SEO with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of SEO experience with a strong track record in driving traffic growth and customer acquisition across Google and non-Google platforms.
Required Skills:
- In-depth knowledge of search engine algorithms, ranking factors and SEO best practices, especially as they relate to zero-click search optimisation and adapting to AI-powered search landscapes.
- Proficiency in SEO automation and tools like GA4, Search Console, SEMrush, Hotjar, ScreamingFrog or similar tools.
- Experience with international SEO and management and implementation of hreflang tags across multiple markets.
- Familiarity with different CMS, particularly Webflow.
- Experience in SEO attribution modeling, proving the impact of organic search on revenue.
Preferred Skills:
- A keen interest in learning about health and wellness.
ASSUMPTION: Strong analytical skills, attention to detail, and the ability to work independently are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Manager roles in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Employee Options Program
- Yearly Personal Development Budget
- Enhanced Parental Leave Policy
- 25 Days Holiday + Bank Holidays
- Regular Socials, Catered Meals, and Seasonal Parties
Working Hours: Full-time position with standard business hours, but flexibility may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eucalyptus operates in the digital healthcare industry, focusing on telehealth services for various health conditions.
Company Size: Eucalyptus is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Eucalyptus was founded in 2019 and has since grown to facilitate over one million consultations across Australia, the UK, and Germany.
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause).
- The company's mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology.
- Eucalyptus is committed to providing better patient experiences, better access to care, and stigma-free experiences.
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centric care
- Health technology
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus' focus on patient-centric care and innovative technology makes it an attractive employer for candidates interested in the healthcare industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the SEO team.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Brand & Communications and Product.
Work Arrangement: This role is open to remote work, with the option to work from the company's offices in Sydney, Berlin, London, or Manila.
Growth Opportunities:
- As Eucalyptus continues to grow, there may be opportunities for the SEO Manager to expand their team and take on more strategic responsibilities.
- With the company's focus on continuous learning and development, there are ample opportunities for professional growth within the role.
ASSUMPTION: The SEO Manager will have the opportunity to make a significant impact on the company's SEO strategy and contribute to its overall growth.
🌍 Location & Work Environment
Office Type: Eucalyptus has offices in Sydney, Berlin, London, and Manila, with a flexible work-from-home policy.
Office Location(s): 155 Clarence St, Level 3, Sydney, New South Wales 2000, AU; Eichhornstraße 3, Berlin, BE 12621, DE; 1 Fore Ave, London, EC2Y 9D, GB; Manila, PH
Geographic Context:
- Sydney, Australia: Known for its vibrant culture, beautiful beaches, and diverse neighborhoods.
- Berlin, Germany: A city rich in history, culture, and nightlife, with a thriving tech industry.
- London, UK: A global hub for finance, technology, and culture, offering a multicultural environment.
- Manila, Philippines: A bustling city with a mix of modern and historic architecture, known for its friendly people and vibrant food scene.
Work Schedule: Standard business hours with flexibility for remote work arrangements.
ASSUMPTION: The flexible work environment and remote work options make Eucalyptus an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare a portfolio or examples of your previous SEO work, if applicable.
- Research Eucalyptus' mission and values to demonstrate your alignment with the company's goals.
ATS Keywords: SEO, SEO Manager, SEO Strategy, SEO Tools, GA4, Search Console, SEMrush, International SEO, CMS, Webflow, Conversion Rate Optimization, SEO Attribution Modeling
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their SEO expertise and cultural fit with the company.
🛠️ Tools & Technologies
- GA4
- Search Console
- SEMrush
- Hotjar
- ScreamingFrog
- Webflow
- SEO tools (e.g., Ahrefs, Moz, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Eucalyptus prioritizes the needs and well-being of its patients above all else.
- Innovative: The company encourages creativity, continuous learning, and a growth mindset.
- Collaborative: Eucalyptus fosters a culture of teamwork and open communication.
Work Style:
- Data-driven: Eucalyptus makes decisions based on data and analytics.
- Agile: The company embraces change and adapts quickly to new information.
- Results-oriented: Eucalyptus focuses on achieving measurable outcomes and continuous improvement.
Self-Assessment Questions:
- How do you prioritize patient-centric care in your SEO strategies?
- Describe a time when you had to adapt your SEO approach due to changes in search engine algorithms or user behavior.
- How do you collaborate with cross-functional teams to ensure SEO best practices are implemented in web content?
ASSUMPTION: Candidates who align with Eucalyptus' values and work style will be more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing SEO strategies for multiple brands and markets simultaneously.
- Keeping up with the latest SEO developments and algorithm updates.
- Collaborating effectively with remote team members and stakeholders.
- Balancing SEO priorities with other marketing and business objectives.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on international SEO and managing hreflang tags across multiple markets.
- Eucalyptus' focus on telehealth services and patient-centric care sets it apart from other digital marketing roles in the healthcare industry.
- This role offers opportunities for professional growth and development within the SEO team and the broader marketing organization.
ASSUMPTION: Candidates should consider their interest in the healthcare industry and their ability to work effectively in a remote, collaborative environment when comparing this role to similar SEO positions.
📝 Sample Projects
- Developing and executing an international SEO strategy for Eucalyptus' telehealth brands, including Pilot, Kin, Software, and Juniper.
- Conducting a comprehensive SEO audit of Eucalyptus' websites to identify and address technical SEO issues, such as website architecture, page speed, and mobile responsiveness.
- Designing and implementing A/B tests to optimize on-page elements, such as meta tags, headers, and calls-to-action, to improve search rankings and user engagement.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the SEO Manager role at Eucalyptus.
❓ Key Questions to Ask During Interview
- How does Eucalyptus measure the success of its SEO strategies, and how will my performance be evaluated in this role?
- What opportunities are there for professional growth and development within the SEO team and the broader marketing organization?
- How does Eucalyptus support work-life balance for its employees, particularly those working remotely?
- What are the biggest SEO challenges facing Eucalyptus, and how can this role contribute to addressing them?
- How does Eucalyptus foster a culture of innovation and continuous learning, and how can I contribute to this as an SEO Manager?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare a portfolio or examples of your previous SEO work, if applicable.
- Research Eucalyptus' mission and values to demonstrate your alignment with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
