📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Multitude
🔹 Location: Stockholm, Sweden (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies across five localized websites
- Conducting technical SEO audits and implementing fixes
- Managing on-page SEO and collaborating with content creators
- Monitoring industry trends and integrating AI insights into planning
- Leveraging AI tools to support content development and marketing analysis
ASSUMPTION: This role requires a balance of technical SEO expertise and a strong interest in AI-driven content strategies. Candidates should be comfortable working in a hybrid environment and collaborating with diverse teams across multiple countries.
📋 Key Responsibilities
✅ Own and execute SEO strategy across five localized websites
✅ Conduct technical SEO audits and implement fixes for indexing, site performance, crawlability, mobile usability, and structured data
✅ Manage on-page SEO including metadata, internal linking, content hierarchy, and keyword optimization
✅ Collaborate with content creators to plan and refine high-performing content aligned with organic goals
✅ Use tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to track, analyze, and report on performance
✅ Monitor industry trends and algorithm updates, adjusting strategies as needed
✅ Stay informed on AI advancements related to search and apply relevant insights
✅ Implement AI agents and workflows to support and scale content development, marketing campaign analysis, SEO research, and page optimization
✅ Collaborate with internal teams to integrate AI insights into planning and decision-making processes
ASSUMPTION: This role requires a proactive approach to staying updated on industry trends and AI advancements, as well as strong project management skills to coordinate efforts across multiple teams and countries.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in SEO, with a focus on multi-country sites in the Nordics and/or Baltics
Required Skills:
- Solid experience with SEO, especially across multi-country sites in the Nordics and/or Baltics
- Strong understanding of technical SEO and modern content optimization practices
- Proficiency with key SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Interest in and experience with using AI tools in a marketing or SEO context
- Analytical and detail-oriented with strong communication skills
- Proficient in English
Preferred Skills:
- Background in fintech or performance-based marketing
- Experience working with no-code/low-code tools for internal workflows
- Understanding of GDPR and compliance-related aspects of digital content
ASSUMPTION: Candidates should have a proven track record in SEO and a genuine interest in exploring the intersection of AI and content strategy. Familiarity with the Nordics and Baltics regions is a plus.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research for SEO managers with 5-10 years of experience in the Nordics)
Benefits:
- Global Workplace – work with professionals from 40+ nationalities
- Hybrid & Flexible Work – remote work options and modern office spaces across Europe
- Culture of Growth – LinkedIn Learning, mentorship, and professional development programs
- Financial Growth Opportunities – share purchase matching program
- Workation Programme – work remotely from different countries for up to 2 months per year
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range is estimated based on market research for SEO managers with similar experience levels in the Nordics. Benefits are comprehensive and reflect the company's commitment to employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services – Multitude is a listed European FinTech company offering digital lending and online banking services to consumers, SMEs, and other FinTechs
Company Size: Medium (501-1,000 employees) – Multitude employs over 700 people in 25 countries and offers services in 16 countries
Founded: 2005 in Finland – Multitude is listed on the Prime Standard segment of the Frankfurt Stock Exchange under the symbol 'E4l'
Company Description:
- Multitude provides digital lending and online banking services through three independent business units: Consumer Banking (Ferratum), SME Banking (CapitalBox), and Wholesale Banking (Multitude Bank)
- The company's Banking-as-a-Service Growth Platform serves these business units and enables them to provide seamless, accessible, and flexible financing solutions
- Multitude empowers consumers, SMEs, and FinTechs to grow and succeed by offering fast, flexible, and accessible financing solutions
Company Specialties:
- Digital Lending
- Online Banking
- Banking-as-a-Service
- Fintech Solutions
Company Website: http://multitude.com/
ASSUMPTION: Multitude's focus on digital lending and online banking services positions it as a competitive player in the FinTech industry, with a strong commitment to empowering consumers, SMEs, and FinTechs through accessible financing solutions.
📊 Role Analysis
Career Level: Mid-level – This role requires 5-10 years of experience and offers opportunities for growth and development within the SEO and AI optimization fields
Reporting Structure: The SEO Manager will report directly to the Head of Marketing and collaborate with content creators, web developers, and country teams
Work Arrangement: Hybrid – This role offers a blend of on-site and remote work, with the option to work from Multitude's modern office spaces across Europe or remotely for up to 2 months per year through the Workation Programme
Growth Opportunities:
- Expanding SEO and AI optimization skills through hands-on experience and professional development programs
- Advancing to senior or leadership roles within the SEO or marketing departments
- Exploring opportunities in other business units or countries as the company continues to grow
ASSUMPTION: This role offers a unique opportunity for SEO professionals to gain experience in AI optimization and grow their careers within a dynamic and expanding FinTech company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces across Europe
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000 people
- The city is known for its vibrant tech industry, with a strong focus on FinTech and innovation
- Stockholm offers a high quality of life, with a rich cultural scene, excellent public transportation, and numerous green spaces
Work Schedule: Full-time (40 hours per week), with flexible scheduling options and the opportunity to work remotely for up to 2 months per year through the Workation Programme
ASSUMPTION: The hybrid work arrangement and flexible scheduling options allow for a healthy work-life balance, while the modern office spaces and vibrant tech industry in Stockholm provide an engaging and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Interview with the Head of Marketing and relevant team members
- Final decision and offer
Key Assessment Areas:
- SEO expertise and technical skills
- AI optimization knowledge and enthusiasm
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Multitude's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and AI optimization skills
- Include specific examples of SEO campaigns or projects you've worked on and the results you achieved
- Demonstrate your understanding of the Nordics and Baltics regions and how your experience can contribute to Multitude's success
ATS Keywords: SEO, AI optimization, technical SEO, content optimization, keyword research, industry trends, algorithm updates, AI tools, collaboration, hybrid work, FinTech, digital lending, online banking
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, AI optimization knowledge, and cultural fit within Multitude's dynamic and collaborative work environment.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console
- AI tools: ChatGPT, Airtop, Claude, Gemini
- No-code/low-code tools: Make, Zapier
- Project management tools: Asana, Trello, Jira
ASSUMPTION: The SEO Manager will be expected to be proficient in using a range of SEO and AI tools to optimize content, track performance, and collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Empowerment – Multitude empowers consumers, SMEs, and FinTechs through accessible financing solutions
- Innovation – The company continually explores new technologies and approaches to improve its services and stay ahead of industry trends
- Collaboration – Multitude fosters a collaborative work environment, with teams working together across multiple countries and business units
Work Style:
- Data-driven – The SEO Manager will use data and analytics to inform decision-making and track performance
- Adaptable – This role requires the ability to adapt to new tools, technologies, and industry trends
- Collaborative – The SEO Manager will work closely with content creators, web developers, and country teams to optimize digital presence and integrate AI insights into planning
Self-Assessment Questions:
- How do you stay updated on industry trends and AI advancements in SEO?
- Can you provide an example of a successful SEO campaign you've worked on, and how you integrated AI tools or insights into your strategy?
- How do you approach collaborating with diverse teams across multiple countries and business units?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Multitude's values and a willingness to adapt to the company's collaborative and data-driven work style.
⚠️ Potential Challenges
- Managing SEO strategies across five localized websites with diverse content and cultural contexts
- Keeping up with the rapid pace of AI advancements and their impact on SEO and content strategy
- Balancing on-site and remote work responsibilities effectively in a hybrid work arrangement
- Collaborating with multiple teams and stakeholders across different countries and time zones
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a proactive approach to staying updated on industry trends and AI advancements.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong interest in and experience with AI tools and their application to content strategy and optimization
- While the focus of this role is on SEO and AI optimization, the candidate should also have a solid understanding of content marketing and digital marketing strategies
- This role offers unique growth opportunities in the emerging field of AI optimization and the chance to shape the future of SEO within a dynamic and expanding FinTech company
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how their experience and skills can contribute to Multitude's success in the SEO and AI optimization fields.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Multitude's five localized websites and implementing fixes to improve indexing, site performance, and mobile usability
- Developing and executing an AI-assisted content strategy to optimize keyword research, content creation, and page optimization across multiple countries and languages
- Monitoring industry trends and algorithm updates, and adjusting SEO strategies to capitalize on new opportunities and mitigate potential risks
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the unique blend of SEO and AI optimization skills required for this role.
❓ Key Questions to Ask During Interview
- How does Multitude support the professional development of its SEO and AI optimization teams?
- Can you describe the structure and composition of the marketing department and how this role fits within the team?
- How does Multitude approach integrating AI insights into planning and decision-making processes across different business units and countries?
- What are the most significant SEO and AI optimization challenges facing Multitude, and how can this role contribute to addressing them?
- How does Multitude support work-life balance and employee well-being in its hybrid work arrangement?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to SEO and AI optimization, as well as the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and AI optimization skills, as well as your understanding of the Nordics and Baltics regions
- Prepare for a technical SEO assessment or case study, demonstrating your ability to analyze data, identify trends, and develop strategic recommendations
- Research Multitude's business units, services, and unique approach to digital lending and online banking to prepare for behavioral and situational interview questions
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
