📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Picsart
🔹 Location: Yerevan, Armenia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading technical SEO initiatives and driving authority growth through link-building strategies.
- Collaborating cross-functionally with product, engineering, analytics, and content teams to ensure SEO best practices are integrated across the organization.
- Managing SEO roadmaps for new launches, site migrations, and feature rollouts, ensuring technical SEO is future-proofed.
- Partnering with external vendors and freelancers to scale link-building and outreach campaigns effectively.
- Monitoring performance using industry-leading tools and reporting on organic visibility, authority gains, and traffic impact.
ASSUMPTION: This role requires a balance of technical expertise, strategic thinking, and strong communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Lead technical SEO initiatives, including audits, indexation strategies, site performance optimization, and Core Web Vitals improvements.
✅ Drive authority growth by developing and managing high-quality link-building strategies, including internal linking and media outreach.
✅ Collaborate cross-functionally with product, engineering, analytics, and content teams to ensure SEO best practices are integrated across the organization.
✅ Manage SEO roadmaps for new launches, site migrations, and feature rollouts, ensuring technical SEO is future-proofed.
✅ Partner with external vendors and freelancers to scale link-building and outreach campaigns effectively.
✅ Monitor performance using industry-leading tools and report on organic visibility, authority gains, and traffic impact.
ASSUMPTION: This role involves a mix of hands-on technical work, strategic planning, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).
Experience: 5+ years of hands-on SEO experience with a strong focus on technical SEO and link-building.
Required Skills:
- Deep knowledge of crawling, indexing, site architecture, structured data, and page speed optimization.
- Proven track record managing large-scale link acquisition programs and maintaining compliance with SEO best practices.
- Proficiency with tools like Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, and similar platforms.
- Strong collaboration skills and ability to work across distributed, global teams.
- Comfort using AI tools to streamline audits, research, and analysis.
Preferred Skills:
- Experience mentoring junior team members or interns.
- Familiarity with international SEO or multi-language site structures.
- Understanding of technical SEO as it relates to mobile-first indexing and app/web parity.
- Background working in a high-growth tech environment or creative platform.
ASSUMPTION: Given the company's size and industry, candidates should have experience working in a fast-paced, dynamic environment and be comfortable with ambiguity.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level SEO role in the tech industry, the estimated salary range is $100,000 - $150,000 USD per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with a flexible work schedule, allowing for remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Picsart operates in the competitive and rapidly evolving tech industry, focusing on digital creation platforms and creative tools.
Company Size: Picsart is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Picsart was founded in 2011, with a mission to empower the creator in everyone, everywhere.
Company Description:
- Picsart is the world’s largest digital creation platform, offering AI-powered tools and a massive open-source content library.
- The company enables creators of all levels to design, edit, draw, and share content anywhere.
- Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more.
Company Specialties:
- Photo Editing
- Content Creation
- Content Discovery
- Content Sharing
- Drawing and Collage Making
- Social Networking
- Influencers
- Challenges
- Stickers
- Brand Activations
- Video Editing
- Graphic Design
Company Website: picsart.com
ASSUMPTION: Picsart's focus on creativity, innovation, and user experience makes it an attractive place for candidates interested in the tech and creative industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the SEO team.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role, collaborating closely with cross-functional teams.
Work Arrangement: This role offers a flexible work arrangement, including remote work options.
Growth Opportunities:
- Potential to grow into a leadership role within the SEO team or expand into other marketing disciplines.
- Opportunities to work on high-impact projects and drive significant organic growth for the company.
- Chance to gain experience in a fast-growing tech company and make a tangible impact on its success.
ASSUMPTION: Given Picsart's growth and success, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Picsart has multiple offices worldwide, with this role based in Yerevan, Armenia. The office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): 16 Halabyan St, Yerevan, 0038, AM
Geographic Context:
- Yerevan is the capital and largest city of Armenia, with a population of over 1 million people.
- The city offers a mix of historical architecture, vibrant culture, and modern amenities.
- Yerevan is known for its affordable cost of living, making it an attractive option for expats and remote workers.
Work Schedule: Full-time position with a flexible work schedule, allowing for remote work and a healthy work-life balance.
ASSUMPTION: The location and work environment at Picsart's Yerevan office provide a unique blend of cultural immersion and modern work amenities, making it an attractive option for candidates considering a move to Armenia.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical SEO assessment or case study
- Final round interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Technical SEO expertise and problem-solving skills
- Strategic thinking and link-building experience
- Collaboration and communication skills
- Cultural fit and alignment with Picsart's mission and values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, using quantifiable results where possible.
- Tailor your cover letter to demonstrate your understanding of Picsart's mission and how your skills align with the role's requirements.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of current best practices and tools.
- Research Picsart's company culture and values to ensure a strong cultural fit.
ATS Keywords: Technical SEO, Link Building, Site Performance Optimization, Core Web Vitals, Crawling, Indexing, Site Architecture, Structured Data, Page Speed Optimization, Google Search Console, GA4, Ahrefs, Screaming Frog, Sitebulb, Collaboration, AI Tools
ASSUMPTION: The interview process at Picsart is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
- Sitebulb
- AI tools for SEO audits, research, and analysis
ASSUMPTION: The tools and technologies listed are industry-standard for SEO professionals, with a focus on AI-driven tools to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Empowering the creator in everyone, everywhere
- Collaboration and teamwork
- Innovation and continuous learning
- User-centric design and experience
- Integrity and accountability
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability
- Collaborative and inclusive, with a strong emphasis on teamwork
- Data-driven and results-oriented, with a focus on continuous improvement
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo
Self-Assessment Questions:
- How do you align with Picsart's mission to empower the creator in everyone, everywhere?
- Describe a time when you had to adapt to a significant change or challenge in a project or campaign. How did you approach it, and what was the outcome?
- How do you prioritize and manage multiple projects or tasks simultaneously, ensuring that you deliver high-quality work on time?
ASSUMPTION: Picsart's company culture emphasizes creativity, innovation, and user-centric design, making it an attractive place for candidates who thrive in dynamic, collaborative environments.
⚠️ Potential Challenges
- Managing a high volume of link-building campaigns and ensuring compliance with SEO best practices.
- Keeping up with the latest trends and algorithm changes in the rapidly evolving SEO landscape.
- Collaborating effectively with remote team members and stakeholders across different time zones.
- Balancing technical SEO tasks with strategic planning and stakeholder management.
ASSUMPTION: The SEO Manager role at Picsart presents unique challenges and opportunities, requiring a strong balance of technical expertise, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position sits at the intersection of marketing, product, and engineering, requiring a strong understanding of each discipline.
- Picsart's focus on creativity and user experience sets it apart from other tech companies, offering unique opportunities for candidates interested in the creative industry.
- Career progression in this role may involve expanding into other marketing disciplines or taking on a leadership role within the SEO team.
ASSUMPTION: The SEO Manager role at Picsart is unique, offering a blend of technical SEO expertise, strategic planning, and collaboration with various teams, making it an attractive option for candidates seeking a dynamic and challenging role.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Picsart's website and implementing improvements to boost organic visibility and traffic.
- Developing and executing a high-impact link-building campaign to increase Picsart's domain authority and drive referral traffic to the platform.
- Collaborating with the product team to ensure SEO best practices are integrated into new features and launches, minimizing potential organic traffic loss.
ASSUMPTION: The sample projects listed provide a snapshot of the types of initiatives the SEO Manager might work on, highlighting the role's focus on technical SEO, link-building, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits into the broader marketing organization?
- How does Picsart approach collaboration and communication between marketing, product, and engineering teams?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Picsart support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of SEO initiatives, and how are they tracked and reported?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable insights into Picsart's company culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and achievements, using quantifiable results where possible.
- Write a compelling cover letter that demonstrates your understanding of Picsart's mission and how your skills align with the role's requirements.
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of current best practices and tools.
- Research Picsart's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
