📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Ripple
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (10 office days per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies across multiple domains
- Collaborating with internal teams and external agencies to implement strategies
- Conducting keyword research and optimizing on-page elements
- Monitoring and analyzing website performance and SEO metrics
- Providing actionable insights and recommendations for improvement
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving organic traffic and improving search engine rankings.
📋 Key Responsibilities
✅ Develop and execute SEO strategies across multiple domains
✅ Conduct keyword research and refresh target keyword lists as needed
✅ Provide optimization recommendations for on-page elements (title tags, meta descriptions, etc.)
✅ Implement link-building strategies (internal linking and back-linking for domain authority)
✅ Employ the strategic use of AI tools for SEO as needed
✅ Monitor and report on SEO metrics on a monthly and quarterly basis
✅ Analyze website performance and conduct regular technical audits across domains
✅ Provide and implement actionable insights for improvement
✅ Collaborate with the web experience team to ensure technical SEO best practices
✅ Lead weekly SEO meetings with the web experience team and serve as lead project manager to align on technical tasks
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, with a strong focus on collaboration and project management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 5+ years of proven experience in SEO and proficiency in SEO tools (GA4, SEMrush, Ahrefs, GSC, AWR)
Required Skills:
- Strong analytical skills
- Excellent communication, collaboration, and project management skills
- Experience working in B2B SaaS/enterprise environments
- Familiarity with blockchain/crypto/fintech is a plus
Preferred Skills:
- Writing and editing experience (blog content, web copy, video titles and descriptions, etc.)
- Experience with paid search campaigns and Search Engine Marketing (SEM)
ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable working in a fast-paced, dynamic environment. Experience in B2B SaaS/enterprise environments is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $128,000 - $150,000 USD per year (for NY-based positions)
Benefits:
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days, wellness reimbursement, and weekly onsite/virtual programming
- Generous vacation policy and parental leave policies
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events
Working Hours: Full-time (40 hours per week), with flexible work arrangements (10 office days per month)
ASSUMPTION: The salary range provided is for NY-based positions. For remote or hybrid positions, the salary may vary based on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Ripple operates in the technology, information, and internet industry, focusing on cross-border payments, financial technology, and cryptocurrency.
Company Size: Ripple has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Ripple was founded in 2012, with a mission to enable a world where value moves as seamlessly as information flows today—an Internet of Value.
Company Description:
- Ripple uses proven crypto and blockchain technology to provide enterprise-grade solutions for faster, more transparent, and more cost-effective financial services.
- The company's global payments network includes over 300 customers across 40+ countries and six continents.
- Ripple's vision is to enable a world where value moves as seamlessly as information flows today, empowering customers to source crypto, facilitate instant payments, and drive new revenue.
Company Specialties:
- Cross-Border Payments
- Financial Technology
- Cryptography
- Distributed Ledgers
- Fintech
- Finance
- Blockchain
- Payments
- Cryptocurrency
Company Website: http://www.ripple.com
ASSUMPTION: Ripple's focus on innovation and technology makes it an attractive place for candidates interested in the fintech and blockchain industries. The company's mid-sized structure offers opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with potential for growth into management or leadership positions.
Reporting Structure: The SEO Manager will report directly to the Head of Content Marketing and collaborate closely with internal teams and external agencies.
Work Arrangement: This is a hybrid role, with 10 office days required per month. The remaining workdays can be performed remotely.
Growth Opportunities:
- As Ripple continues to grow, there may be opportunities for the SEO Manager to expand their team or take on additional responsibilities.
- The company offers a professional development budget to support learning and growth.
- Ripple's fast-paced environment provides ample opportunities for career advancement.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's SEO strategy and performance.
🌍 Location & Work Environment
Office Type: Ripple's New York office is a collaborative, modern workspace designed to facilitate teamwork and innovation.
Office Location(s): 340 Madison Avenue, New York, NY 10017, United States
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and collaboration in the fintech industry.
- The city offers a diverse range of cultural, recreational, and dining options, making it an attractive place to live and work.
- New York's vibrant tech scene provides ample opportunities for professional growth and development.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements (10 office days per month)
ASSUMPTION: Ripple's New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth. The city's vibrant tech scene and cultural offerings make it an attractive location for professionals in the fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- On-site or video interview with the hiring manager and team members
- Final interview with the Head of Content Marketing
- Background check and offer extension
Key Assessment Areas:
- SEO expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Project management and leadership skills
- Cultural fit and alignment with Ripple's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Demonstrate your understanding of Ripple's business and the role's requirements in your application materials.
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices.
- Research Ripple's company culture and values to ensure a strong cultural fit.
ATS Keywords: SEO, Search Engine Optimization, SEO Strategy, SEO Execution, SEO Reporting, Keyword Research, On-Page Optimization, Link-Building, Performance Analysis, Technical Audits, AI Tools, Project Management, B2B SaaS, Enterprise Environments, Collaboration, Communication, Analytics
ASSUMPTION: Ripple's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong understanding of SEO best practices and a strategic approach to driving organic traffic and improving search engine rankings.
🛠️ Tools & Technologies
- GA4
- SEMrush
- Ahrefs
- Google Search Console (GSC)
- Advanced Web Ranking (AWR)
- AI-powered SEO tools (e.g., Frase, BrightEdge, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Google Workspace, Microsoft 365, etc.)
ASSUMPTION: The SEO Manager will be expected to have proficiency in a range of SEO tools and project management platforms to effectively execute their role and collaborate with internal teams and external agencies.
👔 Cultural Fit Considerations
Company Values:
- Do Your Best Work
- Take Care of Yourself
- Take Control of Your Finances
- Thrive in an Environment Where Everyone is Valued
- Collaborate to Win
- Be Open and Honest
- Act with Integrity
Work Style:
- Ripple values a fast-paced, dynamic work environment with ample opportunities for collaboration and growth.
- The company encourages a learning environment where employees can dive deep into the latest technologies and make an impact.
- Ripple offers a hybrid work arrangement, with 10 office days required per month.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a hybrid setting, with 10 office days required per month?
- Do you align with Ripple's company values, particularly "Do Your Best Work" and "Thrive in an Environment Where Everyone is Valued"?
ASSUMPTION: Ripple's company culture is fast-paced, dynamic, and collaborative, with a strong emphasis on learning, growth, and innovation. Successful candidates will demonstrate a strong alignment with the company's values and work style.
⚠️ Potential Challenges
- The SEO Manager role requires a high level of autonomy and strategic thinking, which can be challenging for candidates who prefer more structured environments.
- Ripple's fast-paced environment may present challenges for candidates who prefer a more stable and predictable work environment.
- The hybrid work arrangement may not be suitable for candidates who prefer fully remote or fully on-site work environments.
- The competitive salary range may attract a high volume of applicants, making the application and interview process more competitive.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when applying for this role, as the fast-paced, dynamic environment and hybrid work arrangement may present unique challenges.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles in the fintech industry, this role offers a competitive salary range and the opportunity to work for a well-established, innovative company.
- Ripple's focus on blockchain and cryptocurrency provides unique opportunities for candidates interested in the cutting-edge of financial technology.
- This role offers significant growth potential for the right candidate, with opportunities to expand their team or take on additional responsibilities as the company continues to grow.
ASSUMPTION: Candidates should carefully consider their career goals and industry preferences when comparing this role to other SEO Manager positions in the fintech industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for Ripple's global payments network, including keyword research, on-page optimization, and link-building campaigns.
- Conducting a technical audit of Ripple's website to identify and address SEO-related issues and opportunities for improvement.
- Analyzing Ripple's competitors' SEO strategies and identifying opportunities to differentiate and outperform in search engine rankings.
ASSUMPTION: These sample projects illustrate the range of responsibilities and strategic thinking required for the SEO Manager role at Ripple.
❓ Key Questions to Ask During Interview
- Can you describe the SEO strategy for Ripple's global payments network, and how my role would contribute to its execution and success?
- How does Ripple collaborate with external agencies to implement SEO strategies, and what would be my role in managing these relationships?
- What are the key priorities for the SEO Manager role in the first 30, 60, and 90 days?
- How does Ripple support the professional development and growth of its employees, particularly in the SEO and marketing fields?
- What are the key challenges facing the SEO team at Ripple, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as Ripple's company culture and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills, demonstrating your understanding of Ripple's business and the role's requirements.
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices.
- Research Ripple's company culture and values to ensure a strong cultural fit.
- Follow up with the Ripple HR team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
