SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: unybrands

🔹 Location: Caracas, Capital District, Venezuela

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (remote work not specified)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to drive organic traffic and improve search rankings.
• Collaborating with cross-functional teams to integrate SEO best practices across all channels.
• Conducting regular audits and analyzing SEO performance using tools like Google Analytics and SEMrush.
• Optimizing content, on-page SEO, and technical SEO elements to enhance website performance.
• Staying updated with search engine algorithm updates and evolving SEO trends.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision-making and collaboration.

📋 Key Responsibilities

✅ Develop and implement SEO roadmap aligned with business objectives to drive organic traffic, improve search rankings, and maximize visibility.

✅ Oversee on-page SEO, including keyword research, content optimization, and technical SEO elements to ensure optimal website performance.

✅ Work with the content team to develop SEO-optimized blog posts, landing pages, and product descriptions to boost organic search presence.

✅ Collaborate with product and engineering teams to execute technical SEO strategies, including site speed improvements, mobile optimization, and schema markup.

✅ Optimize and manage backlink strategy to enhance domain authority and drive referral traffic.

✅ Stay ahead of search engine algorithm updates and evolving SEO trends to keep the brand competitive in search rankings.

✅ Conduct regular audits of the website and landing pages to identify SEO issues and recommend fixes.

✅ Use analytics tools to monitor SEO performance, track key metrics, and provide data-driven insights.

✅ Work closely with the growth marketing team to analyze SEO KPIs and suggest ways to optimize campaigns.

✅ Lead the development and execution of A/B tests to improve SEO-driven landing page performance and conversion rates.

✅ Analyze competitor SEO strategies to identify opportunities for improvement and differentiation.

✅ Collaborate with the content, design, and product teams to ensure SEO best practices are integrated into all stages of content creation, product development, and web design.

✅ Work with the paid media team to align organic SEO strategies with paid campaigns, ensuring a unified approach to overall growth.

✅ Ensure SEO strategy is aligned with business goals, revenue targets, and long-term growth initiatives.

✅ Provide guidance to junior team members and collaborate across departments to ensure SEO initiatives are executed effectively and in alignment with overall marketing strategies.

✅ Train and educate team members and stakeholders on SEO best practices and the importance of SEO in driving growth.

✅ Regularly report SEO performance to leadership, providing insights into organic traffic growth, keyword rankings, and opportunities for optimization.

✅ Develop dashboards and use reporting tools to track SEO performance and provide actionable insights for cross-functional teams.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of SEO experience with a proven track record of driving organic growth in a DTC e-commerce environment

Required Skills:

• Strong technical SEO knowledge (site audits, page speed optimization, mobile optimization, and schema markup)
• Expert knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and similar platforms
• Proven experience in keyword research and content strategy for driving organic search traffic and improving rankings
• Strong understanding of SEO analytics and KPIs, including organic traffic, keyword rankings, backlinks, and conversion optimization
• Experience with eCommerce platforms (e.g., Shopify, BigCommerce) and CMS (Content Management Systems)
• Excellent communication skills to effectively collaborate with cross-functional teams and provide clear reporting and recommendations
• Experience with A/B testing, CRO, and landing page optimization
• Ability to think strategically while executing tactically in a fast-paced environment
• Proficiency in HTML/CSS and familiarity with web development practices to implement SEO strategies effectively

Preferred Skills:

• Fluency in Spanish (for better communication with local teams and customers)
• Experience working in a global, multicultural environment

ASSUMPTION: While not explicitly stated, proficiency in Spanish and experience working in a global environment may be beneficial for this role due to the company's international presence.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $70,000 - $100,000 USD per year. However, the company has not provided specific salary information.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on unybrands products
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work not specified

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The company may offer additional benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: unybrands operates in the technology, information, and internet industry, focusing on e-commerce acquisitions and brand management.

Company Size: unybrands is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment with ample opportunities for growth and learning.

Founded: unybrands was founded in 2020, with headquarters in Miami, Florida, and additional teams based in Berlin, London, New York, Shenzhen, and Shanghai.

Company Description:

• unybrands acquires e-commerce brands that operate on and off Amazon, integrating them into its platform, optimizing business operations and economics, and expanding to new product lines and geographies.
• The company aims to help e-commerce brands reach new heights with expert operators and infrastructure, driving long-term growth and success.
• unybrands is backed by renowned growth and VC investors, as well as European family offices, reflecting its strong market position and potential.

Company Specialties:

• Amazon FBA seller
• Amazon
• Investor
• Brand management
• Mergers and Acquisitions
• E-commerce Acquisitions
• Shopify
• DTC
• Internet retailing
• Aggregator
• Acquisitions
• Buy, build, boost

Company Website: www.unybrands.com

ASSUMPTION: unybrands' focus on acquisitions and brand management requires a strong understanding of the e-commerce landscape and a strategic mindset to identify growth opportunities.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution, with the potential for career growth within the company.

Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role, collaborating closely with cross-functional teams to ensure SEO best practices are integrated across all channels.

Work Arrangement: This role is on-site, with flexible hours and the possibility of remote work not specified. The company operates globally, with teams based in multiple locations.

Growth Opportunities:

• As unybrands continues to grow and expand, there may be opportunities for the SEO Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on acquisitions and brand management provides ample opportunities for learning and professional development.
• Collaborating with cross-functional teams and working on diverse projects can help the SEO Manager gain a well-rounded skill set and advance their career.

ASSUMPTION: The SEO Manager's role is crucial to unybrands' long-term growth and success, providing ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: unybrands' headquarters are located in Miami, Florida, with additional teams based in Berlin, London, New York, Shenzhen, and Shanghai. The company operates globally, with a diverse and multicultural workforce.

Office Location(s): Caracas, Capital District, Venezuela (specific office address not provided)

Geographic Context:

• Caracas, the capital and largest city of Venezuela, is known for its vibrant culture, historical sites, and natural beauty.
• The city's strategic location makes it an ideal hub for regional operations, with easy access to international markets.
• Caracas' time zone is UTC-4, which may require some flexibility in working hours when collaborating with global teams.

Work Schedule: The work schedule is full-time (40 hours per week), with flexible hours and the possibility of remote work not specified. The company's global presence may require some flexibility in working hours to accommodate different time zones.

ASSUMPTION: The SEO Manager's role may require occasional travel to other unybrands offices or industry events, depending on the company's needs and the individual's responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical SEO assessment or case study to evaluate skills and problem-solving abilities
• Final interview with the hiring manager or a panel of stakeholders to discuss the role, responsibilities, and career growth opportunities
• Background check and reference check before extending an offer

Key Assessment Areas:

• Technical SEO skills and knowledge
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Strategic thinking and problem-solving capabilities
• Cultural fit and alignment with unybrands' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role.
• Include specific examples of SEO campaigns you've managed, their outcomes, and the tools you used to track performance.
• Demonstrate your understanding of unybrands' business model and the e-commerce landscape by discussing potential growth opportunities and SEO strategies.
• Prepare questions to ask the interviewer about the company's SEO priorities, team dynamics, and growth plans to show your interest and engagement.

ATS Keywords: SEO strategy, technical SEO, keyword research, content optimization, Google Analytics, SEMrush, Ahrefs, e-commerce platforms, collaboration, communication, A/B testing, CRO

ASSUMPTION: unybrands may use an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• HTML/CSS
• Shopify
• BigCommerce
• Content Management Systems (CMS)
• SEO tools (e.g., Screaming Frog, DeepCrawl, or similar)

ASSUMPTION: The SEO Manager should be proficient in using the mentioned tools and technologies, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and cross-functional teamwork
• Continuous learning and improvement
• Customer-centric approach
• Integrity and accountability

Work Style:

• Fast-paced and dynamic environment
• Results-oriented and action-driven
• Strong focus on teamwork and collaboration
• Openness to feedback and continuous learning
• Adaptability to change and new challenges

Self-Assessment Questions:

• Do you have a strong understanding of SEO best practices and a proven track record of driving organic growth in a DTC e-commerce environment?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams?
• Do you have experience with e-commerce platforms, CMS, and SEO tools, with the ability to learn and adapt to new technologies as needed?

ASSUMPTION: unybrands values candidates who are passionate about e-commerce, data-driven decision-making, and continuous learning, with a strong focus on collaboration and teamwork.

⚠️ Potential Challenges

• The SEO Manager may face challenges in keeping up with search engine algorithm updates and evolving SEO trends, requiring continuous learning and adaptation.
• Collaborating with cross-functional teams and integrating SEO best practices across all channels may present communication and coordination challenges, requiring strong collaboration and communication skills.
• The role may require occasional travel to other unybrands offices or industry events, which may be inconvenient or time-consuming.
• The company's global presence may require some flexibility in working hours to accommodate different time zones, potentially impacting work-life balance.

ASSUMPTION: The SEO Manager's role is challenging and demanding, requiring strong technical skills, strategic thinking, and effective communication and collaboration abilities.

📈 Similar Roles Comparison

• Compared to similar SEO Manager roles, this position offers a unique opportunity to work in a dynamic, fast-growing e-commerce company focused on acquisitions and brand management.
• Unlike traditional SEO roles, this position requires a strong understanding of e-commerce platforms, brand management, and mergers and acquisitions.
• Career path comparison: This role provides ample opportunities for learning, professional development, and career growth within the company, with potential paths including SEO leadership, marketing management, or brand management.

ASSUMPTION: The SEO Manager's role at unybrands is distinct from similar positions in the industry, offering unique challenges, opportunities, and career growth prospects.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a newly acquired e-commerce brand, driving organic traffic and improving search rankings within the first six months
• Conducting a technical SEO audit of unybrands' platform and implementing improvements to enhance website performance and user experience
• Optimizing content for featured snippets and rich results to improve visibility and drive organic traffic for unybrands' key product categories

ASSUMPTION: The SEO Manager's projects will be diverse and challenging, requiring a mix of strategic thinking, technical expertise, and strong communication and collaboration skills.

❓ Key Questions to Ask During Interview

• What are the top priorities for the SEO team in the first 90 days, and how does this role contribute to unybrands' long-term growth goals?
• How does the SEO team collaborate with other departments, such as content, design, and product, to ensure SEO best practices are integrated into all stages of content creation, product development, and web design?
• What are the key performance indicators (KPIs) used to measure SEO success, and how are they tracked and reported to stakeholders?
• How does unybrands support the professional development and career growth of its SEO team members?
• What are the most significant challenges facing the SEO team, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role, unybrands' mission, and your commitment to driving the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role, using the ATS keywords provided
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing problem-solving skills
• Research unybrands' business model, industry trends, and potential growth opportunities to demonstrate your understanding and engagement during the interview
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.