SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: ButterflyMX

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to drive organic traffic growth
• Collaborating with the content team to optimize content for search engines
• Conducting market research and competitor analysis to inform content strategy
• Tracking and analyzing content performance metrics to optimize results
• Staying up-to-date with the latest trends in SEO and search engine algorithms

ASSUMPTION: This role requires a high level of technical expertise in SEO and a strong understanding of content marketing. The ideal candidate will have experience working with large language models (LLMs) and be comfortable using data to inform strategy.

📋 Key Responsibilities

✅ Stay up-to-date with the latest trends in SEO, including HTML, CSS, and JavaScript best practices, to ensure content performs technically while engaging readers.

✅ Work with Large Language Models (LLMs) to generate new content and optimize/enhance existing content.

✅ Implement SEO and GEO roadmaps that outline best practices and methodologies to outpace industry trends and search algorithm changes while integrating SEO recommendations into ButterflyMX content; provide data-driven recommendations to increase site traffic for the ButterflyMX blog.

✅ Become an expert in ButterflyMX’s product, customers, and industry to create content that builds brand awareness and addresses customer concerns.

✅ Conduct regular market research, competitor gap analysis, and technical SEO audits to identify trends and inform content strategy; conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and growth.

✅ Track and analyze content performance metrics to inform strategy and demonstrate impact.

✅ Maintain organized workflows for assigned projects using shared project management systems and collaborating with the content team.

ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently. The ideal candidate will be comfortable using data to inform strategy and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of in-house SEO management experience for marketing teams

Required Skills:

• Expertise in SEO best practices and trends, Google Core Update quality guidelines, and ranking factors across multiple search engines.
• Proven track record of leveraging SEO and Generative Engine Optimization to generate leads and optimize content.
• Deep knowledge of search engine ranking factors, schema markup, and Core Web Vitals.
• Experience with content marketing planning, content optimization for SEO, competitor gap analysis, performance tracking, and search algorithms.
• Working knowledge of HTML, CSS, and Javascript and how it impacts SEO.
• Demonstrable experience with the following tools: WordPress, Ahrefs, Google Search Console, SEMRush.
• Understanding of Large Language Models (LLMs) and how they can be leveraged to create, optimize, and enrich content.

Preferred Skills:

• Experience in B2B, tech, or real estate industries.
• Highly technical, with experience automating and optimizing SEO workflows for long-term strategy objectives.
• Proven experience with leveraging AI tools in both professional and personal settings.

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have strong analytical skills and be comfortable using data to inform strategy. Additionally, experience with AI tools and large language models is highly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for SEO Manager roles with 5-10 years of experience in the United States)

Benefits:

• Comprehensive Medical, Dental, and Vision plans (ButterflyMX covers 90% or 100% of the cost)
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits
• Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles with 5-10 years of experience in the United States. Benefits are comprehensive and include health, retirement, and time-off benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on property access solutions for multifamily, commercial, gated communities, and student housing properties

Company Size: 201-500 employees (According to LinkedIn)

Founded: 2014

Company Description:

• ButterflyMX provides a secure, convenient, and affordable way to manage and grant access to properties using smartphones
• Their products include video intercoms, access control systems, and security cameras
• They aim to empower tenants and building staff to open doors, gates, and elevators while ensuring they never miss a visitor or delivery

Company Specialties:

• Smartphone Security
• Property Management Software
• Video Intercom
• Touchscreen
• Application Development
• Multi Family Real Estate
• Commercial Office Real Estate
• proptech
• cretech
• access control
• and property management

Company Website: butterflymx.com

ASSUMPTION: ButterflyMX is a well-established company in the property access solutions industry. They are known for their innovative products and commitment to customer satisfaction.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Director of Content

Work Arrangement: Remote OK, with flexible scheduling

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunity to work on cutting-edge technology and AI-driven projects
• Chance to make a significant impact on the company's SEO strategy and organic traffic growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate. They will have the chance to work on innovative projects and make a real impact on the company's SEO strategy.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the New York office)

Office Location(s): 44 W 28th St, 4th Floor, New York, 10001, US

Geographic Context:

• The United States offers a large talent pool and diverse market for property access solutions
• The remote work arrangement allows for flexibility and work-life balance
• The New York office provides an opportunity to collaborate with team members in person

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance. However, the ideal candidate should be comfortable working independently and managing their own time.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final interview with the marketing team

Key Assessment Areas:

• Technical SEO expertise
• Data analysis and interpretation skills
• Content strategy and planning
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Include specific examples of your SEO achievements and the impact you've made on organic traffic growth
• Be prepared to discuss your understanding of the latest trends in SEO and search engine algorithms

ATS Keywords: SEO, Technical SEO, Content Marketing, Data Analysis, B2B Marketing, Generative Engine Optimization, HTML, CSS, JavaScript, Google Search Console, Ahrefs, SEMRush, Large Language Models

ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO expertise and their ability to develop and implement effective SEO strategies.

🛠️ Tools & Technologies

• WordPress
• Ahrefs
• Google Search Console
• SEMRush
• Large Language Models

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Delight our customers
• Take ownership
• We are a community of collaborators
• Speak up
• Think big and do small
• We are tenacious

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of leveraging SEO to drive organic traffic growth?
• Are you comfortable using data to inform strategy and make data-driven decisions?
• Do you thrive in a collaborative and team-oriented environment?
• Are you comfortable working independently and managing your own time?

ASSUMPTION: The ideal candidate will be a strong cultural fit for ButterflyMX. They will be collaborative, data-driven, innovative, adaptable, and comfortable working independently.

⚠️ Potential Challenges

• Keeping up with the latest trends in SEO and search engine algorithms
• Managing multiple projects and deadlines
• Working remotely and managing own time effectively
• Collaborating with a diverse team and stakeholders

ASSUMPTION: The ideal candidate will be comfortable managing multiple projects and deadlines, working remotely, and collaborating with diverse teams.

📈 Similar Roles Comparison

• SEO Manager vs. SEO Specialist: The SEO Manager role requires more strategic planning and team leadership, while the SEO Specialist role focuses more on tactical execution and technical optimization
• SEO Manager vs. Content Marketing Manager: The SEO Manager role focuses specifically on SEO strategy and optimization, while the Content Marketing Manager role oversees all aspects of content creation and distribution
• Career path: SEO Manager roles can lead to senior marketing roles, such as Director of Marketing or Chief Marketing Officer

ASSUMPTION: The SEO Manager role is a strategic and leadership-focused role that requires a strong understanding of SEO best practices and trends.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the ButterflyMX website and implementing technical SEO best practices
• Developing and executing a content marketing strategy to drive organic traffic growth for the ButterflyMX blog
• Conducting keyword research and competitor analysis to identify opportunities for content optimization and growth

ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable developing and executing SEO strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current state of ButterflyMX's SEO strategy and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the biggest challenges facing the SEO strategy, and how can this role help address them?
• How does ButterflyMX support the professional development and growth of its employees?
• What is the work-life balance like for this role, and how does the company support remote work?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and trends
• Research ButterflyMX and be prepared to discuss your understanding of their products and industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.