SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: MeanPug Digital

🔹 Location: Remote (Brooklyn, New York, United States)

🔹 Job Type: Full Time

🔹 Category: Strategy

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Planning and delegating content assignments with a focus on SEO optimization
• Conducting on and off-site audits for new sale opportunities and client projects
• Collaborating with team members to generate engaging digital content
• Communicating with clients and providing updates on project timelines and issues
• Working in project management systems to create meaningful reports and dashboards

ASSUMPTION: This role requires a strong background in account management, local SEO, and technical SEO. Candidates should be comfortable working remotely and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Plan and delegate content assignments, including blog topics and keyword research

✅ Conduct on and off-site audits for new sale opportunities and client projects

✅ Collaborate with team members to generate highly relevant, highly engaging digital content

✅ Create SEO-optimized outlines, including keyword lists, with instructions for writers

✅ Help establish new brand identities for clients, including writing branded slogans and mission statements

✅ Collect data and report on traffic, rankings, and other performance metrics

✅ Find opportunities for on-site wins and work with development teams to implement and track improvements

✅ Communicate with clients and provide updates on timelines, issues, and similar

✅ Work in project management systems to create meaningful reports and dashboards

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in account management, local SEO, and technical SEO

Required Skills:

• Proven experience in account management and SEO
• Strong communication and project management skills
• Ability to work remotely and manage multiple projects simultaneously
• Familiarity with project management systems (e.g., Asana)
• Proficiency in keyword research and SEO optimization

Preferred Skills:

• Experience in the legal industry or legal marketing
• Fluency in additional languages
• Strong analytical skills and data-driven mindset

ASSUMPTION: Candidates with experience in account management, local SEO, and technical SEO are strongly encouraged to apply. Familiarity with the legal industry or legal marketing is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 / year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k Plan with matching
• Flexible work schedule
• Office snacks and pizza Fridays
• Pet expense reimbursement (up to $500)
• Laptop provided
• Team outings and events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO managers with 2-5 years of experience. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing, specializing in legal services

Company Size: Small (less than 50 employees)

Founded: February 2020

Company Description:

• MeanPug Digital is a full-service digital agency specializing in legal services
• Offers creative design, web development, PPC, SEO, strategy, operations, and reporting
• Focuses on being a CMO + Marketing team in a box for law firms

Company Specialties:

• Legal marketing
• SEO and PPC management
• Web design and development
• Strategic planning and consulting

Company Website: https://www.meanpug.com/

ASSUMPTION: MeanPug Digital is a young, growing agency with a focus on providing comprehensive marketing services to law firms. The company values creativity, spirit, willingness, and the ability to execute.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO or a senior team member

Work Arrangement: Remote solely, with flexible hours

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Opportunity to work with a diverse range of clients and projects
• Chance to learn and grow within a dynamic, fast-paced environment

ASSUMPTION: This role offers opportunities for professional growth and development within a small, agile company. Candidates should be comfortable working independently and taking initiative.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Brooklyn office)

Office Location(s): Brooklyn, New York

Geographic Context:

• Brooklyn is a vibrant, multicultural neighborhood in New York City
• The office is located in the lively Park Slope neighborhood
• The area is known for its dog-friendly culture and diverse food scene

Work Schedule: Flexible, with a focus on results and deadlines

ASSUMPTION: This role requires a high degree of self-motivation and time management skills. Candidates should be comfortable working independently and managing their own schedule.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss qualifications and fit
• In-depth interview with the CEO or a senior team member to discuss the role and company culture
• Skills assessment or project to evaluate SEO and account management skills

Key Assessment Areas:

• SEO knowledge and skills
• Account management experience
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in account management and SEO
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare for behavioral and situational interview questions related to SEO, account management, and problem-solving
• Research the company and be prepared to discuss why you are a good fit for their culture and mission

ATS Keywords: Account Management, Local SEO, Technical SEO, Content Planning, Keyword Research, Digital Content Creation, SEO Optimization, Brand Identity Development, Data Reporting, On-site Audits, Client Communication, Project Management

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both technical skills and cultural fit. Candidates should be prepared to demonstrate their SEO and account management experience and provide examples of their work.

🛠️ Tools & Technologies

• Asana (project management)
• SEMrush or similar SEO tools
• Google Analytics
• Microsoft Office or Google Suite

ASSUMPTION: This role requires proficiency in project management tools and SEO software. Familiarity with Microsoft Office or Google Suite is also expected.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Spirit
• Willingness
• Ability to execute

Work Style:

• Independent
• Self-motivated
• Results-driven
• Collaborative

Self-Assessment Questions:

• Do you have experience in account management and SEO?
• Are you comfortable working remotely and managing your own schedule?
• Do you thrive in a dynamic, fast-paced environment?
• Do you align with the company's values of creativity, spirit, willingness, and the ability to execute?

ASSUMPTION: Candidates should assess their fit for this role based on their experience, skills, and work style. They should also consider their alignment with the company's values and culture.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Working remotely and maintaining productivity
• Keeping up with industry trends and best practices in SEO
• Balancing the need for creativity with the need for data-driven decision-making

ASSUMPTION: This role may present challenges related to time management, prioritization, and staying up-to-date with industry trends. Candidates should be prepared to manage their time effectively and prioritize tasks accordingly.

📈 Similar Roles Comparison

• This role is similar to an SEO Specialist or SEO Account Manager, but with a greater emphasis on account management and client communication
• Unlike other SEO roles, this position requires a strong background in account management and may involve more client-facing responsibilities
• Career progression may involve moving into a senior SEO or account management role, or potentially becoming a team lead or manager

ASSUMPTION: This role is similar to other SEO and account management positions, but with a unique focus on the legal industry and a strong emphasis on client communication and project management.

📝 Sample Projects

• Conducting an SEO audit for a law firm's website and developing a strategy to improve organic traffic
• Creating and optimizing content for a law firm's blog, with a focus on relevant keywords and topics
• Managing a team of SEO specialists and content creators to execute a comprehensive SEO campaign for a law firm

ASSUMPTION: Sample projects for this role may involve SEO audits, content creation, and campaign management. Candidates should be prepared to provide examples of their work in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall structure of the company?
• What are the biggest challenges facing the company, and how does this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions related to SEO, account management, and problem-solving
• Research the company and be prepared to discuss why you are a good fit for their culture and mission
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.