📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Shamrock Trading Corporation
🔹 Location: Overland Park, Kansas
🔹 Job Type: Full-Time
🔹 Category: Transportation Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive SEO strategy
- Creating high-quality, engaging content for various platforms
- Collaborating with cross-functional teams for seamless execution
- Monitoring and analyzing website traffic and engagement metrics
- Staying informed about industry trends and competitors' strategies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement a comprehensive SEO strategy that aligns with marketing goals and supports overall business objectives
✅ Produce high-quality, engaging content for various platforms, including website copy, blog articles, and other digital platforms while adhering to SEO best practices
✅ Conduct thorough keyword research and competitive analysis to identify SEO opportunities and inform content creation
✅ Collaborate with cross-functional teams to ensure seamless execution of SEO strategies
✅ Optimize existing website content and landing pages for improved search visibility and user experience
✅ Stay up to date on industry trends and changes in search engine algorithms to continually refine and enhance content strategies
✅ Monitor and analyze website traffic, engagement metrics, and keyword rankings to measure the effectiveness of SEO strategies and identify areas for improvement
✅ Stay informed about competitors' SEO strategies and industry developments to identify opportunities for differentiation
✅ Collaborate with web development to implement and maintain technical SEO best practices, including site speed optimization, structured data, mobile usability, and crawlability
✅ Conduct regular comprehensive SEO audits to identify and prioritize technical issues, ensuring ongoing site health and alignment with SEO best practices
✅ Create and manage an editorial calendar to plan and prioritize SEO content production and distribution
ASSUMPTION: This role involves a mix of strategic planning, content creation, and technical SEO implementation, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, journalism, business, or a similar field
Experience: 5+ years of proven experience as an SEO Manager or similar role
Required Skills:
- Extensive knowledge of standard and current SEO practices, strategies, and reporting
- Experience working directly in a content management system (e.g., Drupal)
- Familiarity with relevant SEO tools such as SEMrush, Google Analytics, Google Keyword Planner, etc.
- Excellent writing and communication skills
- Strong organizational and leadership skills
- Knowledge of HTML/CSS (a plus)
Preferred Skills:
- Experience with other programming languages or SEO tools
- Familiarity with the transportation industry
ASSUMPTION: Candidates should have a strong foundation in SEO best practices and be comfortable working with various teams and tools.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on industry standards for mid-level SEO managers in the Kansas City area)
Benefits:
- Fully paid healthcare, dental, and vision premiums for employees and eligible dependents
- Competitive PTO, paid leave policies, and eligibility for work-from-home opportunities after an introductory period
- Generous company 401(k) contributions and employee stock ownership after one year
- Onsite gym, jogging trail, and discounted membership to nearby fitness center
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Shamrock Trading Corporation operates in the truck transportation industry, offering services such as transportation, financial services, and technology solutions.
Company Size: Shamrock Trading Corporation has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1986, with a strong reputation built over several decades.
Company Description:
- Headquartered in Overland Park, Kansas, with 10 offices across the U.S.
- Recognized both nationally and locally by multiple publications
- Offers a family of brands in transportation services, finance, and technology
Company Specialties:
- Financial Services
- Transportation
- International Business
- Third-Party Logistics
- Technology
- Fuel Discounts
Company Website: http://www.shamrocktradingcorp.com
ASSUMPTION: Shamrock Trading Corporation's size and industry provide a stable and growing environment for employees.
📊 Role Analysis
Career Level: Mid-Senior Level (5+ years of experience)
Reporting Structure: The SEO Manager will report directly to the Marketing Director and collaborate with various teams, including web development and content creation.
Work Arrangement: On-site, with potential work-from-home opportunities after an introductory period.
Growth Opportunities:
- Potential advancement to a Senior SEO Manager or Marketing Director role
- Expansion of responsibilities based on company growth and success
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers clear paths for career progression and professional development.
🌍 Location & Work Environment
Office Type: Shamrock Trading Corporation's Overland Park headquarters consists of four gorgeous towers on the East and West sides of Metcalf Ave.
Office Location(s): Overland Park, Kansas
Geographic Context:
- Overland Park is a suburb of Kansas City, offering a high quality of life with a low cost of living
- Conveniently located within driving distance of everything Kansas City has to offer
- Housed within the heart of Overland Park, the offices provide easy access to amenities and public transportation
Work Schedule: Full-time, typically 40 hours per week, with potential flexibility after an introductory period
ASSUMPTION: The Overland Park location offers a pleasant work environment with easy access to amenities and a strong community presence.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- On-site interview with the Marketing Director and potential team members
- Final interview with the CEO or another senior leader
- Background check and reference verification
Key Assessment Areas:
- SEO knowledge and experience
- Content creation and strategy skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Shamrock's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare examples of successful SEO campaigns or projects you've led
- Research Shamrock Trading Corporation's industry and competitors to demonstrate your understanding of the role and company
- Be prepared to discuss your long-term career goals and how this role fits into your plan
ATS Keywords: SEO, Content Strategy, Keyword Research, Competitive Analysis, HTML, CSS, Google Analytics, SEMrush, Marketing, Transportation Industry
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, communication skills, and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Google Analytics
- Google Keyword Planner
- Drupal (or other content management systems)
- HTML/CSS
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Continuous Improvement
- Collaboration
- Accountability
Work Style:
- Results-driven and data-informed
- Adaptable and responsive to change
- Strong team player with excellent communication skills
- Self-motivated and proactive
- Attentive to detail and quality-focused
Self-Assessment Questions:
- How do you stay up to date with industry trends and changes in search engine algorithms?
- Can you provide an example of a successful SEO campaign you've led, and what challenges you faced and how you overcame them?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Candidates should demonstrate a strong understanding of Shamrock's values and be able to provide concrete examples of their work style and cultural fit.
⚠️ Potential Challenges
- Managing multiple websites and content teams
- Keeping up with frequent algorithm changes and industry trends
- Balancing short-term SEO gains with long-term strategy
- Collaborating effectively with various teams and stakeholders
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize effectively.
📈 Similar Roles Comparison
- Unlike other SEO Manager roles, this position involves working with multiple websites and brands within a single company
- Shamrock Trading Corporation's size and industry provide unique opportunities for growth and collaboration
- Career progression may involve moving into a Senior SEO Manager or Marketing Director role within the company
ASSUMPTION: This role offers unique challenges and opportunities compared to similar SEO Manager positions in other industries or company sizes.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Shamrock's main website and implementing recommended changes to improve search visibility and user experience
- Developing and executing a content strategy for a newly launched brand, driving organic traffic and engagement through targeted blog articles and website copy
- Collaborating with the web development team to optimize Shamrock's website for mobile devices and improve site speed
ASSUMPTION: These projects demonstrate the range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing Shamrock Trading Corporation, and how can this role address them?
- How does this role fit into Shamrock's overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Shamrock support work-life balance, and what flexibility is available for employees?
- What are the most important qualities and skills Shamrock looks for in an SEO Manager, and how do they align with my background and experience?
ASSUMPTION: These questions will help you better understand the role, company culture, and your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO experience and skills, using the ATS keywords provided
- Prepare examples of successful SEO campaigns or projects you've led, focusing on your role and the results achieved
- Research Shamrock Trading Corporation's industry and competitors to demonstrate your understanding of the role and company
- Prepare questions to ask during the interview process to showcase your interest and engagement with the role and company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
