SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: WPT Global

🔹 Location: United Kingdom

🔹 Job Type: Remote

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategy for key Asian markets
• Managing on-page SEO content roadmap and collaborating with content production team
• Ensuring technical SEO foundation and working with development team for implementation
• Guiding and managing SEO/PR agency for link building campaigns
• Conducting R&D on SEO initiatives and communicating strategy with stakeholders

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively with cross-functional teams.

📋 Key Responsibilities

✅ Plan, develop, and implement SEO strategy for key Asian markets

✅ Define, implement, and manage on-page SEO content roadmap

✅ Ensure technical SEO foundation and work with development team for implementation

✅ Guide, manage, and take accountability for SEO/PR agency delivering link building campaigns

✅ Continuously test, learn, and deploy R&D SEO initiatives

✅ Communicate SEO strategy, priorities, and performance with key market stakeholders

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 3 years of SEO experience in iGaming, preferably with an international scope

Required Skills:

• Proven track record of planning and implementing successful SEO strategies
• Strong knowledge of SEO (on-page, off-page, and technical)
• Familiarity with E-E-A-T, AIO, GEO, and AEO
• Proficiency in CSS, HTML, JavaScript, and Excel
• Experience using SEO tools such as SEMRush, Ahrefs, and Google Search Console
• Ability to manage in-house teams and external agencies
• Data-driven mindset and ability to analyze, assimilate, and report data insights

Preferred Skills:

• Fluency in Indonesian, Vietnamese, or Mandarin Chinese
• Experience with poker or casino SEO

ASSUMPTION: Candidates with a strong background in iGaming SEO and a proven track record of driving organic growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Based on industry standards for SEO Managers with 2-5 years of experience in iGaming)

Benefits:

• Competitive salary
• Quarterly performance reviews with uncapped bonuses
• Conference and event attendance
• Company meet-ups
• Tech setup budget
• Monthly learning and development hours
• Empathetic company culture

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range is estimated based on industry standards for SEO Managers with the required experience level in iGaming. The benefits package is designed to support remote work and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specifically focused on online poker and iGaming

Company Size: 51-200 employees (Small to medium-sized company, offering a close-knit work environment and opportunities for growth)

Founded: 2022 (Relatively new company with a modern, innovative approach)

Company Description:

• WPT Global is the online presence of the World Poker Tour, offering one of the world's largest cash poker networks
• Fully-remote organization with a global workforce
• Focused on security, fairness, and providing an excellent player experience

Company Specialties:

• Online poker and iGaming
• Global poker network
• Secure and fair gaming environment

Company Website: wptglobal.com

ASSUMPTION: WPT Global is a growing company in the iGaming industry, offering opportunities for career growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience, with opportunities for growth and advancement)

Reporting Structure: Reports directly to the Head of SEO, with potential for managing in-house teams and external agencies

Work Arrangement: Fully remote, with flexible hours and the ability to work from anywhere

Growth Opportunities:

• Potential to manage and grow in-house SEO team
• Opportunities to work on high-impact projects and drive organic growth
• Chance to gain experience in the iGaming industry and expand skillset

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Fully remote (No physical office required)

Office Location(s): Nicosia, Cyprus (Headquarters, but not required for this role)

Geographic Context:

• United Kingdom: The primary market for this role, with a large and established iGaming industry
• Asian markets: Key focus areas for SEO strategy, with unique cultural and linguistic considerations

Work Schedule: Flexible, with core hours for team collaboration and communication

ASSUMPTION: The fully remote work environment offers flexibility and the ability to work from anywhere, with a strong focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical SEO assessment or case study
• Final interview with the Head of SEO

Key Assessment Areas:

• SEO knowledge and experience
• Strategic thinking and planning
• Project management and stakeholder communication
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant iGaming SEO experience and achievements
• Demonstrate a strong understanding of the Asian markets and cultural nuances
• Showcase your ability to manage teams and external agencies
• Prepare for technical SEO questions and case studies

ATS Keywords: SEO Manager, iGaming, International SEO, On-Page SEO, Off-Page SEO, Technical SEO, E-E-A-T, AIO, GEO, AEO, CSS, HTML, JavaScript, Excel, SEMRush, Ahrefs, Google Search Console, Project Management

ASSUMPTION: The application process for this role will prioritize SEO knowledge, experience, and strategic thinking, with a focus on cultural fit and alignment with company values.

🛠️ Tools & Technologies

• SEMRush
• Ahrefs
• Google Search Console
• Excel
• CSS
• HTML
• JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the iGaming SEO industry.

👔 Cultural Fit Considerations

Company Values:

• Global by nature
• Security and fairness at the heart of the business
• Empathetic culture

Work Style:

• Fully remote and flexible
• Results-driven and focused on productivity
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a fully remote work environment?
• Are you comfortable working with diverse teams and stakeholders across different time zones?
• Do you have a strong understanding of the iGaming industry and its unique cultural and linguistic considerations?

ASSUMPTION: WPT Global values a global, empathetic, and results-driven work culture, with a strong focus on collaboration and communication in a fully remote environment.

⚠️ Potential Challenges

• Managing teams and external agencies across different time zones and cultures
• Navigating the unique linguistic and cultural nuances of Asian markets
• Keeping up with the fast-paced and ever-changing iGaming industry
• Balancing strategic planning with hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong understanding of the iGaming industry and its unique cultural and linguistic considerations
• Asian markets present unique challenges and opportunities, requiring a strategic and adaptable approach
• Career progression may involve managing in-house teams and growing the SEO function within the organization

ASSUMPTION: This role offers a unique opportunity to work in the iGaming industry, with a focus on Asian markets and potential for career growth and development.

📝 Sample Projects

• Developing and implementing an SEO strategy for the launch of a new poker product in the Asian market
• Conducting keyword research and on-page optimization for high-traffic poker and casino content
• Managing an external agency to deliver contextually relevant link building campaigns

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the SEO Manager role at WPT Global.

❓ Key Questions to Ask During Interview

• How does WPT Global support the growth and development of its SEO team members?
• What are the primary challenges and opportunities in the Asian markets for iGaming SEO?
• How does WPT Global ensure a strong and fair gaming experience for its players?
• What are the key performance indicators (KPIs) for success in this role, and how are they tracked and reported?
• How does WPT Global foster a global and empathetic work culture in a fully remote environment?

ASSUMPTION: These questions are designed to gain insights into the company culture, the role's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant iGaming SEO experience and achievements
• Prepare for technical SEO questions and case studies by brushing up on your knowledge of on-page, off-page, and technical SEO
• Research the iGaming industry and the unique cultural and linguistic considerations of the Asian markets
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.