📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Wayfair
🔹 Location: Mountain View, CA
🔹 Job Type: Hybrid (Tue-Thu in office)
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the overarching SEO strategy and roadmap to drive significant organic traffic and revenue growth.
- Leading and mentoring SEO analysts or influencing cross-functional partners through data-driven insights and strategic direction.
- Defining, monitoring, and reporting on key SEO performance indicators (KPIs) to senior leadership.
- Driving the SEO experimentation agenda, prioritizing tests based on potential impact and aligning efforts with broader business objectives.
- Collaborating closely with Engineering, Product, and Content teams to champion SEO best practices and ensure seamless integration of SEO requirements into product roadmaps.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive organic growth.
📋 Key Responsibilities
✅ Develop and own the overarching SEO strategy and roadmap to drive significant organic traffic and revenue growth for key business areas.
✅ Lead and mentor SEO analysts (if applicable) or influence cross-functional partners through data-driven insights and strategic direction.
✅ Define, monitor, and report on key SEO performance indicators (KPIs) to senior leadership, translating complex data into actionable business insights.
✅ Drive the SEO experimentation agenda, prioritizing tests based on potential impact and aligning efforts with broader business objectives.
✅ Collaborate closely with Engineering, Product, and Content teams to champion SEO best practices, prioritize technical SEO initiatives, and ensure seamless integration of SEO requirements into product roadmaps.
✅ Stay ahead of search engine algorithm updates, industry trends, and competitive landscape changes, proactively developing strategies to mitigate risks and capitalize on opportunities.
✅ Oversee advanced competitive analysis and market research to identify strategic opportunities and maintain a competitive edge in SERPs.
✅ Champion scalable SEO solutions, working with technical partners to automate processes and enhance platform capabilities.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to maximize organic traffic and revenue.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field; Master's degree is a plus.
Experience: 5+ years of dedicated SEO experience, with a proven track record of developing and executing successful SEO strategies for large-scale websites, preferably in eCommerce.
Required Skills:
- Expert-level understanding of technical SEO (crawlability, indexation, site architecture, rendering, structured data, site speed), on-page optimization, and off-page strategies.
- Strong strategic and analytical skills; ability to derive insights from large datasets using tools like Google Analytics / Search Console, Screaming Frog, Semrush, Ahrefs, etc., and proficiency with Excel, Google Bigquery/SQL, and/or Python for data analysis.
- Excellent communication and presentation skills, with the ability to articulate complex SEO concepts and performance to diverse audiences, including senior stakeholders.
- Experience influencing product and engineering roadmaps to prioritize SEO initiatives.
- Proven ability to adapt to a fast-paced, data-driven environment and manage multiple priorities effectively.
Preferred Skills:
- Experience leading SEO initiatives, managing projects, and influencing cross-functional teams (direct management experience is a plus).
ASSUMPTION: This role requires a deep understanding of SEO, strong analytical skills, and the ability to communicate effectively with various stakeholders.
💰 Compensation & Benefits
Salary Range: $133,100 - $145,200 USD per year. Base pay offered may vary depending on location, job-related knowledge, skills, and experience.
Benefits:
- Restricted Stock Units
- Medical Benefits
- Financial Benefits
Working Hours: Full-time, with flexible hours and the option to work remotely on Mondays and Fridays.
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in the eCommerce sector. Benefits may vary depending on the specific position offered.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair operates in the competitive eCommerce retail space, focusing on home goods and furniture.
Company Size: Wayfair is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world's largest online destinations for the home.
Company Description:
- Wayfair offers a dynamic, cutting-edge technology environment with a strong focus on innovation and growth.
- The company is committed to providing customers with a best-in-class experience for all things home, with a wide selection of products and expert customer service.
- Wayfair fosters a diverse and inclusive work environment, valuing the unique perspectives of its employees.
Company Specialties:
- E-Commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair's large size and focus on innovation provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for experienced SEO professionals looking to take on a strategic and leadership position within a large organization.
Reporting Structure: The SEO Manager will report directly to the Head of SEO and may oversee SEO analysts or influence cross-functional teams.
Work Arrangement: This is a hybrid role, with employees working in the office on Tuesdays, Wednesdays, and Thursdays, and remotely on Mondays and Fridays.
Growth Opportunities:
- Potential to grow into a leadership role, managing a team of SEO analysts or influencing broader SEO strategy across the organization.
- Opportunities to work on high-impact projects and drive significant organic traffic and revenue growth.
- Chance to collaborate with various teams, gaining exposure to different aspects of the business and expanding skillsets.
ASSUMPTION: This role offers significant growth potential for experienced SEO professionals looking to take on more responsibility and make a meaningful impact on the organization.
🌍 Location & Work Environment
Office Type: Wayfair's Mountain View office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US; 3101 University Drive East, Bryan, Texas 77802, US; 46 Burbank Avenue, Brunswick, Maine 04011, US; 550 S. Depot Drive, Ogden, UT 84404, US; 1313 Research Way, Orem, UT 84097, US; Karl Liebknecht Str. 29, Berlin, Deutschland 10178, DE; 338 Goswell Rd, Level 4, London, UK EC1V 7LQ, GB; 500 Boylston St, Boston, Massachusetts 02116, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional development.
- The area offers a diverse range of housing options, cultural attractions, and recreational activities.
- Wayfair's hybrid work arrangement allows employees to balance work and personal life more effectively.
Work Schedule: Full-time, with flexible hours and the option to work remotely on Mondays and Fridays.
ASSUMPTION: Wayfair's hybrid work arrangement and modern office spaces foster a productive and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team (30 minutes)
- Technical SEO assessment (60 minutes)
- On-site interview with the SEO team and hiring manager (60-90 minutes)
- Final interview with the Head of SEO (30-45 minutes)
Key Assessment Areas:
- Technical SEO expertise
- Data analysis and problem-solving skills
- Communication and presentation skills
- Strategic thinking and business acumen
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, focusing on specific achievements and impact made in previous roles.
- Prepare for the technical SEO assessment by brushing up on your knowledge of technical SEO concepts and tools.
- Research Wayfair's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: SEO, Technical SEO, Data Analysis, Strategic Planning, Marketing, E-commerce, Organic Traffic, Revenue Growth, Cross-functional Collaboration, SEO Manager
ASSUMPTION: Wayfair's interview process is designed to assess candidates' technical SEO expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Screaming Frog
- Semrush
- Ahrefs
- Excel
- Google Bigquery/SQL
- Python
ASSUMPTION: This role requires proficiency in various SEO tools and technologies, as well as data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Collaborative
- Data-Driven
- Growth Mindset
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and impact-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with various teams to drive impact?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: Wayfair values employees who are customer-obsessed, innovative, collaborative, data-driven, and have a growth mindset.
⚠️ Potential Challenges
- Managing multiple priorities and balancing short-term tasks with long-term strategic initiatives.
- Keeping up with the fast-paced nature of the eCommerce industry and search engine algorithm updates.
- Collaborating effectively with various teams, including Engineering, Product, and Content, to ensure SEO requirements are integrated into product roadmaps.
- Working in a hybrid environment, balancing in-office and remote work effectively.
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other SEO Manager roles, this position focuses on driving organic growth for a large-scale eCommerce platform rather than a specific product or service.
- Wayfair's size and resources provide opportunities for significant impact and growth that may not be available in smaller organizations.
- Career progression in this role could lead to managing a team of SEO analysts or influencing broader SEO strategy across the organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar SEO Manager positions in other industries or company sizes.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of Wayfair's website to identify and prioritize optimization opportunities.
- Developing and implementing a strategic keyword research and mapping strategy to improve organic visibility and drive traffic to high-priority categories.
- Collaborating with the Engineering team to optimize site architecture, crawlability, and indexation to improve search engine rankings and organic traffic.
ASSUMPTION: These sample projects illustrate the strategic and technical aspects of the SEO Manager role at Wayfair.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO roadmap and how this role fits into the broader organizational strategy?
- How does the SEO team collaborate with other departments, such as Engineering, Product, and Content, to ensure SEO requirements are integrated into product roadmaps?
- What are the most significant challenges facing the SEO team currently, and how can this role help address them?
- What opportunities exist for growth and professional development within the SEO team and the broader organization?
- How does Wayfair support work-life balance for employees working in a hybrid environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience, focusing on specific achievements and impact made in previous roles.
- Prepare for the technical SEO assessment by brushing up on your knowledge of technical SEO concepts and tools.
- Research Wayfair's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
