SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: Brex

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving organic traffic and new users to Brex's website through strategic SEO management
• Building and prioritizing quarterly SEO roadmaps to address site architecture, schema markup, internal linking, and AI-driven optimizations
• Collaborating extensively with internal teams and external agency partners to enhance Brex's online presence
• Staying current with SEO trends and industry developments to proactively translate them into actionable strategies

ASSUMPTION: This role requires a high level of expertise in SEO and the ability to work effectively with various teams to drive organic growth.

📋 Key Responsibilities

✅ Build and prioritize the quarterly SEO backlog, addressing site architecture, schema markup, internal linking, Core Web Vitals, and AI-driven optimizations

✅ Lead comprehensive keyword and intent analysis, translating insights into actionable content briefs for the content team

✅ Monitor and analyze key performance indicators (KPIs) including traffic, rankings, conversions, and share of voice using GA4, Google Search Console, and Looker

✅ Regularly present insights, analytics, and actionable next steps to internal stakeholders, ensuring alignment with broader business goals

✅ Deploy and refine AI tools and workflows aimed at optimizing Brex’s presence in SERP features, ChatGPT, Perplexity, Gemini, Google AI Mode, and conversational search platforms

✅ Collaborate with teams handling AI-generated content and external reputation management to enhance visibility

✅ Partner with product and engineering teams to implement technical SEO enhancements

✅ Lead initiatives to produce engaging, SEO-driven content

✅ Coordinate with marketing, design, and product teams to launch impactful content assets that boost SEO and AI platform visibility

✅ Stay current with SEO trends, algorithm updates, and best practices, proactively translating industry developments into actionable strategies

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to maximize Brex's organic reach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of proven SEO experience, ideally within fintech, technology, or B2B

Required Skills:

• Strong proficiency in SEO tools and analytics platforms (GA4, Google Search Console, Looker, SEMrush, Ahrefs)
• Deep understanding of on-page SEO, technical SEO, and off-page SEO
• Demonstrated success collaborating across multiple teams and disciplines
• Exceptional analytical skills, with the ability to translate data into strategic insights and recommendations
• Excellent communication and project management skills

Preferred Skills:

• Experience optimizing for AI-powered search engines and LLMs
• Experience with GTM automation platforms such as Retool, Zapier, n8n, AirOps, or similar tools
• Experience with GEO and AIO optimization

ASSUMPTION: Candidates should have a strong foundation in SEO principles and a proven track record of driving organic growth in a similar industry.

💰 Compensation & Benefits

Salary Range: $87,200 - $109,000 (USD) per year. The starting base pay will depend on various factors, including the candidate’s location, skills, experience, market demands, and internal pay parity.

Benefits:

• Equity
• Remote Work Options (up to four weeks per year of fully remote work)

Working Hours: 40 hours per week, with a minimum of two coordinated days in the office per week (Wednesday and Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Brex is a modern spend platform that combines the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel.

Company Size: 1,001-5,000 employees. As a mid-sized company, Brex offers a mix of startup agility and enterprise resources, providing employees with ample opportunities for growth and impact.

Founded: 2017. Brex was founded with a mission to reimagine corporate spending and help companies make every dollar count.

Company Description:

• Brex is the AI-powered spend platform, helping companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses.
• The company empowers its employees to push their limits, challenge the status quo, and collaborate with some of the brightest minds in the industry.
• Brex is committed to building a diverse team and inclusive culture, providing employees with the tools, resources, and support they need to grow their careers.

Company Specialties:

• Corporate Cards
• Expense Management
• Banking
• Bill Pay
• Travel

Company Website: brex.com

ASSUMPTION: Brex's focus on AI and data-driven decision-making creates an innovative work environment that values continuous learning and improvement.

📊 Role Analysis

Career Level: Mid-level to Senior. This role offers a mix of strategic and tactical responsibilities, making it suitable for experienced SEO professionals looking to grow their careers.

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing leader.

Work Arrangement: Hybrid. Employees are required to work from the office a minimum of two days per week (Wednesday and Thursday) and have up to four weeks per year of fully remote work.

Growth Opportunities:

• Potential to lead and mentor junior SEO team members as the team grows
• Opportunities to collaborate with cross-functional teams, expanding skills and knowledge in various areas of the business
• Career progression into senior marketing roles or specialized SEO leadership positions

ASSUMPTION: This role offers ample opportunities for professional growth and development within Brex's dynamic and expanding marketing team.

🌍 Location & Work Environment

Office Type: Brex's Vancouver office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Vancouver, British Columbia, Canada

Geographic Context:

• Vancouver is a vibrant, multicultural city known for its natural beauty, with easy access to mountains, forests, and beaches.
• The city offers a high quality of life, with a strong focus on sustainability, arts, and culture.
• Vancouver has a thriving tech industry, providing ample opportunities for networking and professional growth.

Work Schedule: Brex operates on a standard business hours schedule, with flexible work arrangements to accommodate employees' needs.

ASSUMPTION: Brex's Vancouver office provides an engaging and supportive work environment that encourages collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Brex's careers portal
• Phone or video screen with the HR team to discuss qualifications and fit
• Technical SEO assessment or case study presentation
• Final interview with the hiring manager and/or senior marketing team members

Key Assessment Areas:

• SEO knowledge and expertise
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Brex's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research Brex's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: SEO, keyword analysis, content strategy, analytics, technical SEO, collaboration, project management, AI optimization, data analysis, communication, performance monitoring, content marketing, schema markup, internal linking, Core Web Vitals, SERP features

ASSUMPTION: Brex's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• SEO tools: GA4, Google Search Console, SEMrush, Ahrefs, Looker
• AI tools: Various AI platforms for search engine optimization and content generation
• Project management tools: Asana, Trello, or similar
• Communication tools: Slack, Microsoft Teams, or similar

ASSUMPTION: Brex uses a mix of industry-standard SEO tools and proprietary AI tools to drive organic growth and enhance its online presence.

👔 Cultural Fit Considerations

Company Values:

• Empower customers
• Act with integrity
• Be inclusive
• One team, one dream
• Think big

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you passionate about staying current with SEO trends and industry developments?
• Do you enjoy working with cross-functional teams to drive organic growth and enhance online visibility?

ASSUMPTION: Brex values employees who are passionate about their work, committed to continuous learning, and dedicated to driving results through collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Keeping up with the fast-paced, ever-evolving SEO landscape
• Collaborating effectively with various teams and stakeholders to drive consensus and action
• Adapting to Brex's unique company culture and work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning and adaptation, and a commitment to Brex's company values and culture.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on AI-driven optimization and collaboration with AI-generated content teams
• Brex's focus on AI and data-driven decision-making creates a unique work environment that values continuous learning and innovation
• Career progression in this role may involve leading SEO teams or specializing in AI-driven search optimization

ASSUMPTION: This role offers a unique blend of traditional SEO and AI-driven optimization, providing experienced SEO professionals with an opportunity to grow their skills and expertise in a cutting-edge field.

📝 Sample Projects

• Conducting a comprehensive keyword and intent analysis for Brex's corporate card product line
• Optimizing Brex's website for AI-powered search engines and conversational search platforms
• Collaborating with the content marketing team to develop and launch an SEO-driven content campaign targeting small to medium-sized businesses

ASSUMPTION: These sample projects illustrate the mix of strategic planning, data analysis, and cross-functional collaboration required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does Brex approach AI-driven SEO, and what are the key priorities for this role in this area?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational context?
• How does Brex support the professional growth and development of its employees, particularly in the SEO and marketing fields?
• What are the most significant challenges facing the SEO team in the coming months, and how can this role help address them?
• How does Brex's company culture and values translate into the day-to-day work environment, and what can I expect in terms of collaboration and communication?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company, signaling your enthusiasm and commitment to Brex's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills, using the ATS keywords provided
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Research Brex's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with Brex's HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.